Tuesday, July 31, 2012

Keep Your LED Sign Hanging: Brick and Mortar Stores are not Dead

Photo Credit: HubSpot

Business owners as well as start up entrepreneurs are bringing their ventures online. And they are leaving you behind – fast! With websites having the ability to reach every corner of the world with access to the internet, online shops are like store clerks who can work 24 hours a day, 7 days a week minus the steroids. Having a virtual store has proven to be more cost-efficient in every way. From maintenance costs to salaries and wages, online stores allow business owners to save a huge portion of their budgets without sacrificing their reach.

Do you still really need a brick-and-mortar store?

Of course! The digital age has not fully catch up on humanity yet to allow anyone to eat right off their computers screens. We might be well on our way to living like the Jetsons, but don’t sell your retail store just yet.

Not quite convinced? Here are 2 reasons why your real store is better than a virtual one:

  1. Real time interaction
Having customers see, feel and experience your offerings first hand will do wonders for your marketing. Allowing your most loyal customers serve as your unofficial brand ambassadors will not only create a buzz for your products and services, but it can also build your credibility. Customers who are treated well and made to feel special say “open for business” better than any highly attractive scrolling LED sign. But of course, you need to have your LED signs hanging for passersby to see that you really are open for business.

  1. Two heads are better than one
As the internet becomes more powerful, business owners are seeing the rise of digital marketing and reaping its rewards. Having an online presence through a website and a number of social networking sites like Facebook and Twitter, to name a few, can help build brand recognition and identity as well as increase sales. This is where your brick and mortar store will come into play. Online marketing is said to be in its infancy stage. Though very promising, the time has not yet come for digital marketing to completely take over its traditional counterpart. And you should take advantage of this as the intelligent business owner that you are. Combine your traditional and digital marketing efforts to have a stronger following that can easily translate to an increase in sales. Maximize these means to achieve your sales and marketing goals.

Business owners like you are faced with many challenges nowadays. Technological breakthroughs and advancements in the internet happen almost everyday. Before making any choices, make sure to consult the best resources. For your LED sign needs, AffordableLED offers quality solutions for your every need.

Visit often for more LED news and business tips from AffordableLED. 

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