Your scrolling LED sign is a cash cow – you just don’t know it yet. That’s why we’re dedicated to helping you. In our previous post , we’ve shared a couple of tips on how you can get the right advertising message on your LED display boards to start making those sales. Here are 2 more tips and the golden rule to help you do so: Let Customer’s Grove to Your Move Any business advertising always aims to make any form of sale. And if your programmable LED sign doesn’t deliver, then you might as well consider it as a flop. Be real with the purpose of your advertising and what you intend for it to do. If you want customers to attend your 3-day sale event, then say so. This is better known as a call to action . And as the term suggests, this part of your advertisement calls upon your customers to act – hopefully according to your will. Here are some calls to action worthy of a try: -- Start with your free trial today -- Take your second cup of coffee – for free! -- B