In owning a successful shop, say a restaurant or a book store, the formula does not simply end in renting a place out, showcase all you merch, and switch on the good ol’ trusty open sign . The first thing you need to keep in mind is the interior. Make sure the aura shop is in line with the product or services you are selling (motif, theme, color palette, tone, etc.). This goes as well with your lighting scheme. Think of it this way: you wouldn't want to buy a pair of prescription eyeglasses in a sketchy, poorly-lit optical clinic, right? Let your customers feel welcomed with a good lighting. Here are some pointers on how to exude the perfect lighting for your store: Store and Lighting is to Body and Soul Lighting brings the life to your store by giving the right and ample illumination it needs to become more lively vibrant and inviting, literally and metaphorically. That’s why you need to study the right warmth, shade and tone of the light. Hit the Spot Now that you