How Can Signs Affect Your Business?

If you’re planning to operate a small business in your area or already has one, “buying a signage” is one of the basic things you should consider as an early form of advertisements. According to the Chamber of Commerce, “customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.” Thus, signs can make it easier for customers to transact business with your company.

Drawing Attention

Signs serve as a type of silent salesperson for your business. It let passersby know that you exist and help potential customers locate your business easily. According to The Small Business Connect website, studies indicate that as many as 45 percent of first-time customers who visit a business do so because they noticed the sign. Thus, one can say that business signage is still one of the best and proven ways to promote a business.

Brand Promise

A business sign should convey the promise of your brand and the high standards of your business; what sets you apart from others. Signs should help you introduce and reinforce your business's brand. Constant exposure can implant your business in the minds of daily passerby and increase the chance that they will come to you when they need what you offer.

Promotions and Discounts

One of the best ways to attract customers is to promote a discount or sale on your product/service by using business signage. It entices people to stop in on impulse and make a purchase. Signs can help you convey short promotional information that can generate additional sales.

Significance

Signs can be an important factor of a business's overall marketing strategy. It reinforces your business’ brand and is used to draw attention to promotions and convey information about your business. Plus, its visible 24 hours a day, 365 days a year, making its effect continuous.

Benefits

According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers. Business signs comes in different varieties such LED signs, outdoor signage, informational signage and promotional signage.

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