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Showing posts from 2009

LED Sign Marketing Basics

Everything starts with the basics. As with any marketing or advertising mediums, knowing the basics leads to the framework of a more sophisticated plan. LED signs are no exceptions to the basics.

Who is your audience?Know the key motivation factors on why your customers buy your products and adjust your LED sign messages to what motivates your audience. For example, you may have the lowest prices of jewelry in your town, but customers like to buy jewelry in installments or loans. A basic marketing mistake is advertising your low prices but in reality, what sparks their motivation is the low monthly installments. Your LED sign message should then convey this message.What is your audience type?The length of your LED sign messages should be adjusted according to the audience type. For example, a person driving by only has seconds to spare. You LED sign message should then be really short, simple, and concise. A typical example would be a LED Open sign, wherein only a single word flashes, …

What to Avoid in LED Sign Marketing

While good-quality LED signs and programmable LED signs can instantly drive foot traffic, wrong marketing measures may do more harm than good.
Size of LED Signs. The size is the most common mistake people make when purchasing LED signs as they tend to buy LED signs that are too big to use indoors and too small for outdoors.A 2-inch high programmable LED sign can easily be read from 10 to 80 feet away, making it perfect for offices and lobbies. A 4-inch high programmable LED sign can be read up to 160 feet away, making it too large for offices but perfect for tradeshow booths, cafeterias, ballrooms, and factories. For outdoor use, a 6-inch programmable LED sign is highly recommended.The Use of Lowercase Letters. The bigger the letters are, the farther away passersby can read the LED sign. Lowercase letters are generally 30% smaller than capital letters, thus reducing the time that people need to read your sign. All capital letters is a must in LED signs.The Use of Colors. While red text…

Tips in Using Programmable LED Signs

With the looming economic recession, small business players are struggling to find sales. Business owners have to take drastic steps in order to boost profits and one way of doing so is investing in good LED signs.

As technology continues to develop, business players who are resilient to change are bound to fail. Business owners who are willing to take calculated risks and take advantage of new technology like programmable LED signs are more likely to survive.Programmable LED signs can bring more customers to any small business, as it is an instant attention grabber. Business owners should take advantage of this increased traffic.
Now the big question is what to put in those programmable LED signs. Take note that what is placed on the scrolling LED sign can affect sales and customer traffic.
Below are some tips on what should be placed in these LED signs:1.Daily Specials. This is an instant attention grabber as it immediately forces or persuades your customer to make a decision.2.Freebie…

The Simple Math on How LED Signs Can Increase Sales

Perhaps you may have heard an advertising pitch that LED signs can bring a 10, 15, 30, or even 50 percent increase in sales. In your mind, this may be just an advertising slogan or a marketing ploy LED sign companies use to sell their LED products. But, maybe not.While there are no specific statistical data evident, it does not take a rocket scientist to see how a simple LED sign can increase your sales. It’s as simple as ABC:On any given day, there is a certain number of people walking by or driving by your business.“A” is the number of people who pass by your business daily.Of all the passersby, a certain number of people will take notice of your business.“B” is the number of people who notice your business as they walk or drive by.Out of all the people who pass by your business each day (A), a certain number of people notice your business (B). Out of all those who notice your business, only a certain number of people will actually stop and go inside your store. “C” is the number of…