Friday, November 20, 2009

LED Sign Marketing Basics

Everything starts with the basics. As with any marketing or advertising mediums, knowing the basics leads to the framework of a more sophisticated plan. LED signs are no exceptions to the basics.

Who is your audience?

Know the key motivation factors on why your customers buy your products and adjust your LED sign messages to what motivates your audience. For example, you may have the lowest prices of jewelry in your town, but customers like to buy jewelry in installments or loans. A basic marketing mistake is advertising your low prices but in reality, what sparks their motivation is the low monthly installments. Your LED sign message should then convey this message.

What is your audience type?

The length of your LED sign messages should be adjusted according to the audience type. For example, a person driving by only has seconds to spare. You LED sign message should then be really short, simple, and concise. A typical example would be a LED Open sign, wherein only a single word flashes, yet conveys the needed information. Another example is LED signs on a cafeteria or lobby. Here, people have minutes to spare. Your programmable LED sign messages can then be longer.

LED sign messages should be simple.

Use simple words in your programmable LED signs and avoid creating long messages in complete sentences. A person driving down the road will not have time to ready your entire sentence and will just end up not knowing what product or service you are offering. Flash important words or phrases. Avoid too much transitions as it takes away valuable time. Aesthetics is not as important as getting your LED sign message is.

Location is the key. Installation should be clean.

Place LED signs at eye level. Avoid placing LED signs wherein the audience does not have to strain their necks looking up or down. As with installation, take into consideration when mounting the LED sign. Hide the power cord whenever possible to avoid someone tripping over it and also allowing for LED signs to have a more professional look.

Thursday, November 19, 2009

What to Avoid in LED Sign Marketing

While good-quality LED signs and programmable LED signs can instantly drive foot traffic, wrong marketing measures may do more harm than good.

Size of LED Signs. The size is the most common mistake people make when purchasing LED signs as they tend to buy LED signs that are too big to use indoors and too small for outdoors.

A 2-inch high programmable LED sign can easily be read from 10 to 80 feet away, making it perfect for offices and lobbies. A 4-inch high programmable LED sign can be read up to 160 feet away, making it too large for offices but perfect for tradeshow booths, cafeterias, ballrooms, and factories. For outdoor use, a 6-inch programmable LED sign is highly recommended.

The Use of Lowercase Letters. The bigger the letters are, the farther away passersby can read the LED sign. Lowercase letters are generally 30% smaller than capital letters, thus reducing the time that people need to read your sign. All capital letters is a must in LED signs.

The Use of Colors. While red text on black background is not exactly a friendly color combination, it is the most noticed. A mix of colors in programmable LED signs can be used for captive audiences in waiting rooms, offices or lobbies, but red is the best bet for messages that are intended to be read by people who have only a few seconds to spare.

Multiple Lines Scrolling. For right-to-left scrolling LED signs, avoid scrolling more than one line at a time as the human mind finds difficulty in reading multiple right-to-left scrolling lines at a time. If multiple lines are unavoidable, do away with the scrolling, unless the scrolling is vertically from bottom to top. Generally, people read from left-to-right and top-to-bottom

Mixing Scrolling and Stationary Texts. Do not mix LED sign formats unless there is sufficient space in between the two modes. LED signs with a stationary text line and a scrolling advertisement about it makes a difficult LED sign to read.

Using Angles. Never mount LED signs at an angle. People are most comfortable reading horizontal lines of text.

Wednesday, August 19, 2009

Tips in Using Programmable LED Signs

With the looming economic recession, small business players are struggling to find sales. Business owners have to take drastic steps in order to boost profits and one way of doing so is investing in good LED signs.

As technology continues to develop, business players who are resilient to change are bound to fail. Business owners who are willing to take calculated risks and take advantage of new technology like programmable LED signs are more likely to survive.Programmable LED signs can bring more customers to any small business, as it is an instant attention grabber. Business owners should take advantage of this increased traffic.

Now the big question is what to put in those programmable LED signs. Take note that what is placed on the scrolling LED sign can affect sales and customer traffic.

Below are some tips on what should be placed in these LED signs:

1. Daily Specials. This is an instant attention grabber as it immediately forces or persuades your customer to make a decision.

2. Freebies. It does not matter if it is cheap, as all customers love getting freebies and would take advantage of your offer. A well thought-of, creative, and witty offer would bring an astounding increase in traffic and sales.

3. Promote your website, if you have one. People nowadays love to shop online. You can increase your customer base by tapping into the online shopping crowd.

4. Show your business hours. If you operate earlier or later than others, you may draw in the morning and night crowd.

5. Promote your services. If the name of your store does not clearly speak of the special services that you do, take advantage of programmable LED signs to tell passersby of what you can offer them.

Be creative, be unique. You may even put the latest news so that people will come to know your store as the one who gives an up to the minute breaking news, and may actually spend a minute or two reading it. The more they notice your store, the more chances you have in closing a sale.

With programmable LED signs, it is best to rotate the messages occasionally. Otherwise, regular passersby will stop looking if there is nothing new to read.

Friday, July 24, 2009

The Simple Math on How LED Signs Can Increase Sales

Perhaps you may have heard an advertising pitch that LED signs can bring a 10, 15, 30, or even 50 percent increase in sales. In your mind, this may be just an advertising slogan or a marketing ploy LED sign companies use to sell their LED products. But, maybe not.

While there are no specific statistical data evident, it does not take a rocket scientist to see how a simple LED sign can increase your sales. It’s as simple as ABC:

On any given day, there is a certain number of people walking by or driving by your business.

“A” is the number of people who pass by your business daily.

Of all the passersby, a certain number of people will take notice of your business.

“B” is the number of people who notice your business as they walk or drive by.

Out of all the people who pass by your business each day (A), a certain number of people notice your business (B). Out of all those who notice your business, only a certain number of people will actually stop and go inside your store.

“C” is the number of people who make a purchase from your business.

“A” remains to be uncontrollable. So, out of all these people, which part of the equation are you most interested in? C, of course, as they are the people who actually make a purchase or use your service. How can you increase C? By controlling B. This is now where LED signs come into play.

It is a proven fact that blinking lights attract the eye. LED signs’ animation, moving graphics, and flashing colors that LED signs provide will make heads turn. Displaying LED signs in your business will increase the number of people who notice your business (B).

Once more people notice your business (B), it is a mathematical fact that the chances of people making a sale also increases (C). As the number of people who notice your business increase, so does your chance of getting a sale.

Simple, right?