Local Business Spotlight: Small Business Café Portofino Witnesses Increase in Sales Through Programmable LED Signs
Many business establishments, especially local and small businesses, take advantage of programmable LED signs to boost their sales. This is because programmable LED signs help drive traffic towards an establishment, in this case, a quaint restaurant located in Hiawassee, Georgia. Café Portofino owner Ken Merritt has noticed an increase in its sales as people immediately began to flock the restaurant, especially during Fridays and Saturday nights. The primary reason Merritt opted for programmable LED signs is because the location is somewhat hidden, nestled somewhere in Dogwood Lane as one drives by Highway 76. The location is itself a challenge, which is why Merritt turned to non-traditional advertising tools to boost his café’s sales and visibility. Now that the restaurant displays its products, events, and new menu items through the use of programmable LED signs and illuminated LED displays , people instantly recognized Café Portofino, even from a distance. Those driving by Hi