Friday, August 30, 2013

Small Business Essential: LED Open Sign

No business is too small is to succeed. If you have the right products, the best location and other resources for your business, you can definitely work your way to making your product known in the business industry. However, having the right marketing tool can make your job easier and can help your brand gain popularity in a shorter period of time.

One of the most basic yet essential tools for small business entities is a catchy Open sign. A lot of small business owners often neglect the potential of hanging this sign on their window display. But if you want to make sure that every passer-by will take notice of your store, you should consider investing in a quality open sign.

A clear, well lit open sign sends out a message that you are open for business and ready to serve the needs of your customers. It gives people a feeling of anticipation and curiosity about what’s inside your store and makes them feel welcome to try your services. A lot of first time visitors think twice before they decide to open the door of a restaurant or a fashion boutique but the open sign takes away their uncertainty and encourages them to come in.

It might be just single word but with the impact it has for your small business, you should also make sure that your sign is made up of high quality materials and will last for at least few years. Open signs are available in different designs and are also made from different materials. One of the most reliable and cost effective type of open signs are made from LED.

Store signs made from light emitting diode use less energy than neon sign or other lighted store sign. It is also available in monochrome or tri color electronic message board. Because it is made up of LED, it can stay open for long hours without consuming too much energy and without any possibility of overheating.

If you’re going to browse our website, you can different store signs for ice cream stores, pawnshops, salons, restaurants and cafes. With just some assistance from an expert, you can be sure to get the best kind of LED open sign for your small business and experience the difference brought by this basic business signage.

Friday, August 23, 2013

Why You Should Invest in a Quality LED Open Sign

It’s just one word but for small business owners, this sign can be a powerful tool to drive more customers and encourage first time buyers to come back for more. An attractive, LED powered “Open” sign can help increase the amount of foot traffic flowing into your business resulting to increased sale and more established brand. But with the initial cost that you need to spend for an open sign, is it really worth investing in?

What kind of business can use an Open Sign?

Almost all kind of business can use a LED business sign but those who own a restaurant, a spa, or a convenience store can take advantage of this marketing tool.

For a bar and restaurant that opens until midnight, an open sign is a great way to reach out to your customers even in a low light environment. As customers look for available places to hang out in the middle of the night, a bright open sign can lead them into your bar or restaurant. And because it can be viewed even from a long distance, it can be seen by more people anytime of the day.

A brightly colored open sign makes customers feel welcome and important. If you own a spa or salon, setting up an open sign on your window display can spark the interest of the passers by and can encourage them to have a relaxing massage or spa.

A convenience store that is open 24 hours can also take advantage of this LED powered message board because it uses low energy compared to other electric sign. It’s also safe to use continuously and doesn't run the risk of over heating when used in a long period of time. A LED open sign also gives you the ability to program the way you display your signage, creating an animated presentation. Choose from static, chasing and flashing depending on the need of your business.

Since Open LED signs are lightweight and easy to set up, it can be used by small to medium sized businesses. Compared to other full color led sign or scrolling LEDs, open sign are comparably more affordable and accessible for any type of business. Do you think it’s worth your money? Try one now and see for yourself.

Friday, August 16, 2013

Make Your Small Business More Recognizable with LED Sign

If you want your business to succeed, you have to put your name out there where everybody can recognize your products and services. In order to reach more of your target market, you have to learn how to use different marketing and strategies to promote your brand.

Investing in making your business more recognizable must be one of the best decisions you will make for your venture. Once you are able to build awareness among your customers about your brand, you will experience evident increase in sales and foot traffic.

photo credits:

Open Sign

Let your business shine with a bold open sign in front of your store. This way, you can make sure that everyone will notice your restaurant or fashion boutique even from a long distance. A flashing tri-color opensign can encourage people to check your store and encourage unplanned purchase or first time visitors.

Programmable Business Hour Sign

Do your competitors open a little late in the morning? Why not begin your day an hour or so earlier than most establishments in your area or close a little later than usual. Put a programmable business hour sign in your window display to let your customers know your business hours. The color and attractive font of the led sign will surely catch the attention of your customers and will leave a mark on their memory.

Scrolling LED sign

A scrolling LED sign can display your latest promos, clearance sale and new arrivals. With the eye catchy design and effects you can deliver your message to wider audience and encourage unplanned purchase. Plus a powerful message can create an indelible memory of the location and products or services available in your establishment.

If the thought of using an LED sign in your store haven’t crossed your mind yet, this is the best time to reconsider and make that big decision to invest in your marketing and advertising programs. The right marketing tool can help you stand out, can make your business more recognizable and can help you reach wider market in a shorter period of time.

Need more help about your LED sign needs? Contact us. 

Wednesday, August 7, 2013

How to Make LED Sign More Effective

LED sign is a solid investment for any business. It can drive more customers and deliver timely messages that are essential in keeping your store thriving and operational. But like any other investments, you must learn how to utilize its potential to make every dollar you spent worth it.

 As soon as you decide to purchase an LED open sign, or scrolling LED sign, you have to familiarize yourself with the terms and different factors that can help you use electronic message board more effectively. Read product manual, consult experts, or read review to help you get acquainted with this technology. However, to help you gain advantage of your LED display there are simple guidelines to follow.

This LED powered signage is more readable compared to other traditional message boards especially at night time or in low light environment. Maximize this by making sure that your entire message is readable and engaging.

Also remember to keep your text short and readable in normal reading speed. Some LED boards allows you to flash different messages interchangeably, use this to display your message one at a time. Colors also play an important factor in making your message readable so make sure to carefully choose the colors you in delivering your messages.

Keep graphics at the minimum to avoid distracting your customers. Use simple graphics to spice up your message board but try not to take the attention away from the real message. Use capital letters to create a strong message and avoid using words that most of your target audience won’t understand. Keeping your content clear and easy to understand can make your advertising more effective in drawing in more customers for your business.

Another trick is keeping your content fresh as much as possible. Use LED Sign to display drink specials of the day or holiday sale announcement, or feature new arrivals. This will help in training your customers to look at your message board and watch out for new updates.

The rule of the thumb is that everything should be relatable and easy to understand. If it is not and people are taking extra effort in reading your messages, make the necessary adjustments until you achieve your desired effect.

Friday, August 2, 2013

Communicate Effectively by Using LED School Sign

For a school to accomplish its goals and vision, it is important to get the participation of the personnel, faculty, the local government, and students as well as their parents. An upcoming event will become unsuccessful if people are disengaged and indifferent about the happening in and around the school.

As a part of the school administration, it is important to acknowledge that communication serves a big role in keeping people together to accomplish what needed to be done for the students and the community. Investing in a communication tool that allows you to capture people’s attention, get them informed and updated, giving them more options to participate, is one step closer to achieving unity and camaraderie inside the school system.

One of the most powerful communication tools you can have is an LED School sign. If you already have one in your school, let us show you a couple of tips on how you can use its full potential in delivering your message and getting people to be involved in your projects.

          Keep it Short
Short bits of information are easier to understand than novel like contents. Remember that the maximum attention span of people when reading signs is just around 20 to 30 seconds so you have to deliver the important part of your message right on. After you catch their attention with the first part of the advertisement, follow it through with the complete and accurate information so people will know the basics about the school event.

2.       Know the Features of your LED sign
Most electronic message board allows you to schedule content, create animation, apply simple effects and more. By doing this, you can easily come up with eye catching content that can get your message across effectively. A programmable LED sign also allows you to update your message anytime so you can make the necessary changes when needed.
      Keep it Fun
Adding a little humor on your message makes it easier to digest especially to young students. Keeping your content fresh and fun will make it more enticing to read and easier to remember. Flash welcome greetings, birthday announcements, fun trivia and other things to keep their attention in the long term.

Lastly, displaying public service announcement is also a great idea to catch people’s attention. You can display city news, weather forecast, traffic updates, temperature and other friendly reminder from a concerned school administration to its students and personnel.