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Showing posts from January, 2014

Improve First Impressions of Your Business

Do you want to make a great first impression on your customers? Well, first impressions are usually made right from the start, so you have to make sure your potential customers get the royal treatment from the first second they hear of your store. Here are some tips:

Make finding your business a breeze.
Make your signage interesting as this is the best way for people to be able to find your business.  It can be easy doing it online because you can use Google maps and embed it in your blog or website. You can also paste the directions listed by Google maps for easy information for your clients.  It is also best to place advertisements in the local directory as well as classified ads of the local paper so that your customers would know where to find you.
Improve your customers' arrival experience great.
Parking is one feat that you should be able to address when it comes to having a brick and mortar store.  Make sure that you have an adequate parking space in front or near the establ…

Get People Into Your Store

Do you feel like you can still improve on the amount of traffic you have on your store? Do you think your open signs and displays are still not cutting it? Well, here are some suggestions on how to get more people to your store without having to spend too much.
Get customers involved. There are so many ways of getting the people you want in your store be involved in making your business a hotbed of activity. You can sponsor contests of which they can redeem their prizes only at your store. Even more, you can hold contests where you can solicit ideas from them on how to improve your store, such as designing open signs or display designs that will grab their attention. That way, you not only get more people to your store, you also get suggestions on how they want your store to look like. Alas, they will also get to feel more at home in your store, because they (or one of them) had input on the store’s look.
Tie in your online efforts to your physical store. You can always have activities…

Color Your Sign!

Are you still wondering what colors to use to make your open sign pop? Worry no more, because we have some suggestions for you. Yes, there are some colors that won’t really work for signs, especially ones that are lighted. So, if you want something that gets people’s attention, read on!
Blue Why (or why not) choose this color: This is a good color to choose as a lot of companies also use this. It is a widely used color among company logos.  It denotes professionalism, integrity and sincerity.  It can also be calming to the eyes.  If you use this for your logo, it would give your clients the impression that you mean business with what you have to offer when they see your open sign. What colors would be complementary to it: Blue goes well with white, yellow and red as this will make the color stand out. Famous companies with this color on their signage: Some famous companies like Skype, Intel, Samsung, Facebook are some that have blue as the dominant color in their logo.
Pink Why (or why n…

We're Still in Business!

Is your business suffering from a seemingly endless rut? Are your faithful customers the same, without any new faces? It’s 2014 already! It’s time to rally your business into the New Year with renewed vigor and better projections. So, shine your open sign, dust off your shelf, and have everyone notice your business this new year! Advertise through email Way before social media, the tried and tested way of reaching new and existing customers was through email. Advertising and marketing through email offers a more direct approach to customers. You can also reach a particular segment of your market and tailor fit your emails for them. There are several tools available to make the task easy. Don’t forget to make the subject line catch so that people will open the email and the content compelling and persuasive so they will read what you sent. Of course, it goes without saying that you should avoid spamming your mailing list.
Let social media work for you Having an active social media pres…