Wednesday, February 26, 2014

A Eureka Moment With LED Signs

Ever wondered how LED signs work? Electroluminescence is an optical and electrical phenomenon wherein a material emits light in response to an electric current passing through it or to a strong electric field. Essentially, it is a production of light through electrons. This is a process more powerful than the technology behind neon signs, giving led signs an advantage over neon signs.

Electroluminescence Example
Image Credit:

Aside from its energy-saving capacity, led signs are also brighter, more attractive, and capable of displaying multiple animation modes. Led signs use an integrated display system which allows for text, images, cartoons, videos, and other graphic information to be presented.

LED signs are composed of led modules, led cabinets, and led displays. Modules are made of LED, PCB, IC, resistors, capacitors, connectors, covers and other components. What’s important to know about them is that their matrices come in sizes of 8×8, 8×16, 16×16, 16×32, etc. Cabinets, on the other hand, can be customized based on the client’s requirements and business needs. Led displays use these modules and cabinets in order to work and convey messages that are appropriate for the business.

LED Module

As a result of the latest advances in technology, customized and programmable led signs are now readily available. These programmable led signs can be controlled by a PC or a remote control. Additionally, they are capable of using multiple text inputs and displaying several animation modes. With the help of led signs on your business, name recollection and instant brand recognition will never be a problem. Putting up led signs that convey business information such as contact numbers, website, business hours, and special promotions help increase the amount of foot traffic and customers. As a result of their very affordable price, any business will want to invest in led signs.

Item # NS-400R - Ultra RED Programmable Message Sign

Wednesday, February 19, 2014

Let Your Business Benefit From LED and Open Signs

Establishments such as shopping malls, restaurants, boutiques, and caf├ęs are not the only industries that utilize LED signs and open signs to advertise their services. Because of the large volume of foot traffic that these signs bring, a number of institutions have already realized the potential of outdoor signage attract more customers to their business. Listed below are the top institutions and industries that are now using LED signs to convey their messages and information.

Image Credit:

Schools – Universities and colleges have been using LED signs to relay important information such as holidays, special events, and reminders for some time now. Because of the massive audience this kind of signs can reach, announcing certain occasions and notices through signs can reach students and faculty members easily and swiftly.

Hospitals/Clinics – Waiting for one’s turn has never been this entertaining. Through the use of programmable message boards, hospitals and clinics can display information such as business hours, health information and certain advertisements while patients and visitors wait for their doctors to treat them.

Churches/Religious buildings – Mosques, churches, parishes, temples, and synagogues now participate in modern technology through the use of LED sign boards. Not only will signs like this attract new congregates, but event and prayer times can also be relayed through outdoor signage. Additionally, it’s become a trend for religious institutions to share the word of God through digital signage for passersby to read and contemplate.

Retailers – Establishments and boutiques are the best consumers of LED sign advertising. Because people either drive by or simply walk by their stores, retailers have a greater chance of attracting new clients upon display of business information, special events, and promotions with LED signs. Moreover, hanging open LED signs on doors makes customers feel welcome and appreciated.

Corporations – It’s not just the brand name but corporations themselves are into digital outdoor advertising. What better way to advertise than with the implementation of LED signs? These kinds of signs are safe, easy to touch and operate, and can last up to 100,000 hours of operation. With these benefits at a low cost, corporations are one of the major investors in LED sign advertising.

LED signs bring good business. As long as they are placed strategically with effective content, institutions that utilize these signs for relaying important messages to a mass target market can easily witness the positive effect of advertising with LED and open signs.

Wednesday, February 12, 2014

Don't Let Your Store Turn People Off

Even if your store’s open sign brings a dismal number of figures, you do not need to panic. Observe your store and see where the problem lies. If your store has one of these, then you’d definitely need to re-strategize.

Cluttered displays 
Image source: Unwrinkling
Why are customers turned off: Cluttered displays actually show sloppiness. Customers would feel that the employees of the store do not care about showcasing their wares. Who would buy anything with that kind of attitude? 
What should be done: Less is more so practice putting together items that would go together well. There should be coherence in the display window. Having a theme would not hurt but would rather interest more people to visit the store.

Lighted signs that aren't working or written ones in poor grammar
Image source: Huffington Post

Why are customers turned off: Most people secretly want to be a member of the Grammar Police. Seeing grammar mistakes is humorous as well as unprofessional. 
What should be done: Proofread the signs before posting them. If you are using a LED sign, a routine checkup is needed to see if the sign is still working. If the sign is not then it would be a waste of electricity

Mean sales people
Why are customers turned off: Mean people should not serve customers. Customers expect to be treated well since they pay for a product or service they need. If they are not comfortable with the staff they can easily move on to another store that is the store’s loss.  
What should be done: When the open sign is flipped, it is a sign that the sales people should start smiling. They must entertain customers and serve them above and beyond. This would ensure a repeat customer and plenty of recommendations.

Children running around, unless it's a toy store, of course
Why are customers turned off: Children are bothersome. They are noisy and they disturb people. If they do not get what they want, they even have a tantrum. This would be a big problem for those people who just want to enjoy a peaceful and uneventful shopping experience.
What should be done: Allot an area wherein children can play. Put as much toys and kids entertainment as you can in that area. The kids should be restricted in that area so as not to disturb customers as well as let the kids parents enjoy their shopping.

Slow moving checkout counters

Why are customers turned off: People may be in a hurry and waiting for a slow checkout counter would make anybody frustrated. Counters are expected to work efficiently, spending as little amount as possible in checkout. 
What should be done: Train your counters to work fast. Teach them how to effectively use their machine so they would not be confused in using them. Teach them how to troubleshoot simple problems to save time. 

Wednesday, February 5, 2014

What Your Store Should Never Be

A lot has been written about what your store should look like – what your display should contain, what font should be on your open sign, among others. But what things should you avoid? Read on and find out.


Unprofessional looking signs 

Signs that look unprofessional may seem too tacky for customers. For a store who wants to attract more clientele, it is important to have signs that would be look welcoming and expensively made. A sign that looks like a child made does not look attractive at all. People may think you are skimping that may affect the way they think about the quality of your products. The best way to attract more customers is to have signs that are made by professionals. Use materials that look expensive, but not necessarily expensive to make.

Overly loud music

Music is a delight but too much of it can be annoying. Some people may want to feel relaxed when shopping. Blasting music is not one to relax people. It may give some energy but it can exhaust other people as well. Play music that is acceptable to the ear, something that is not too loud or not too soft. Also, do choose the songs carelessly. Find the kind of music that can be identified with your product as well.

Attendants in extreme behavior

Attendants are the ambassadors of their stores. Find attendants who are dedicated in their jobs. Those who are very knowledgeable and who treat clients as king are the kind of attendants you would like to have. Attentiveness brings wonders. This would ensure sales. It is also important to note that these people should not appear too pushy since this would not seat well with clients. Have attendants who can be persuasive but not to a point that they bully clients into buying. Lastly, find people who are not judgmental. The employees should gladly serve customers in all shapes and sizes, whether or not they look like they can afford your products.

Lack of inventory

When your store has an open sign, this means that customers can buy the things they need that you offer. If what they require is always out of stock or unavailable because “you don’t have it,” then they would be disappointed. Your store is not really open when you don’t have all the products you can sell. You can remain closed for all they care. It would be better to check your inventory every week to see what must be refilled. Having full inventory would show your dedication in providing quality service.

An ill-maintained store

Stores should be welcoming. A poorly lit establishment is not a good way to encourage customers nor dirty shelves and messy fitting rooms. A clean environment shows respect to customers since they can comfortably shop without fear of getting hurt from tetanus or a nasty slip. Have a regular cleanup day every week to ensure that the store is inviting and fresh.