Tuesday, May 27, 2014

Get the Word Out About Your Restaurant With LED Signs

So, you’ve opened a new restaurant? Congratulations! Since food is a basic human necessity, you can be sure you’ll never run out of customers. However, the restaurant industry is already a crowded arena with way too many players. Even if you are serving top quality food, newcomers, like you, need to have a distinct marketing and advertising strategy to stand out. Our suggestion? Go for LED signs.

LED signs have been around for quite some time and are continuously gaining popularity. It is fast becoming the hottest out-of-home advertising tool for entrepreneurs because it is effective, cost efficient and even environmentally friendly. LED, which stands for Light Emitting Diodes, which, in a nutshell, are ultra tiny light bulbs that can be animated. They are the brightest lighting available and one of the most durable too. They do not fade or flicker even when used for a long period of time and use up only half of the electricity that neon signs and incandescent bulbs do.

Today, restaurants are all about attention, and an LED sign is just the perfect way to command that attention. Here are a few more reasons why installing this kind of sign is good for your budding restaurant business.

1. An LED sign is good branding for your business.
For example, a scrolling LED sign is a good way to capture the attention of prospective customers. This is a good way to remind them of your establishment, even after they've only passed by.

2. An LED sign is good for your budget. 
Because an LED sign is programmable, you can easily change its message, layout, and color without shelling out extra cash. It is versatile and requires minimal maintenance.

3. An LED sign communicates directly. 
As consumers, how many times have we subconsciously blocked off the advertisements we are bombarded with everyday? With LED signs, however, the message communicates to your target market directly, leaving very little room for the message to be lost in translation.

Thursday, May 22, 2014

Save Money, Save Nature With Your Business

Running your business can be both liberating and exciting at the same time – until you are reminded of the bills and all other expenses related to keeping your venture profitable.

Image source: Business Research

Many business owners equate cutting back on production costs and expenses to the decline of quality. This holds true not only for retailers and manufacturers but for professionals who offer services as well. Many have been raised with the notion that the price tag is the best indication of quality. Expensive products and services are thought to deliver better performance than their less expensive counterparts. But such is not always the case. High costs, especially for raw materials and basic utilities, translate into higher production and operating costs. As a result, many business owners are forced to pass on this weight to their consumers thus increasing prices to the point of scaring them away.

Don’t allow this to happen to you and your business.

We have gathered a number of simple tips and tricks that you can follow to get big savings in running your business. What’s even better is that these adjustments will not sacrifice the quality of your products and services in any way. Share these tips bellow with your family and friends so they can benefit from them too.

Use electrical resources wisely
The first step in being able to use your resources better is to take a look at how you’ve been using it. Audit your energy consumption in the office or at home if you work from home. Aside from comparing your monthly electricity consumption as posted on your bill, it is also a good idea to take note of the appliances and equipment that you keep. After the inventory, you can now make appropriate adjustments. Turning off the lights when not in use is a basic practice that can help you save a lot. Do not forget to unplug electrical devices as well to save on electricity. This practice can also save you from short circuits and overheating that may cause a fire in the end.

Opt for energy saving lighting fixtures
Choosing efficient bulbs are one of the best ways to save for the long term. Many studies prove that using LED’s over incandescent or halogen bulbs produce more savings since these fixtures generally consume less electricity. If halogen lights should be used in office or showroom, low-voltage halogen lights are available in the market. Take advantage of the internet to know more about the recent innovations in the lighting industry.

Invest in illuminated signage
This advice proves to be very advantageous to business owners on many levels. Having a LED open sign aids in promoting the company and its services as operation costs are lowered. This is definitely a win-win situation for any entrepreneur.

Tuesday, May 20, 2014

Sprucing Your Brick and Mortar Store With a LED Open Sign

Business owners as well as start up entrepreneurs are bringing their ventures online. And they are leaving you behind – fast! With websites having the ability to reach every corner of the world with access to the internet, online shops are like store clerks who can work 24 hours a day, 7 days a week minus the steroids. Having a virtual store has proven to be more cost-efficient in every way. From maintenance costs to salaries and wages, online stores allow business owners to save a huge portion of their budgets without sacrificing their reach.

Image source: Aisle Side

Do you still really need a brick-and-mortar store?

Of course! The digital age has not fully catch up on humanity yet to allow anyone to eat right off their computers screens. We might be well on our way to living like the Jetsons, but don’t sell your retail store just yet.

Not quite convinced? Here are 2 reasons why your real store is better than a virtual one:

Real time interaction
Having customers see, feel and experience your offerings first hand will do wonders for your marketing. Allowing your most loyal customers serve as your unofficial brand ambassadors will not only create a buzz for your products and services, but it can also build your credibility. Customers who are treated well and made to feel special say “open for business” better than any highly attractive scrolling LED sign. But of course, you need to have your LED signs hanging for passersby to see that you really are open for business.

Two heads are better than one
As the internet becomes more powerful, business owners are seeing the rise of digital marketing and reaping its rewards. Having an online presence through a website and a number of social networking sites like Facebook and Twitter, to name a few, can help build brand recognition and identity as well as increase sales. This is where your brick and mortar store will come into play. Online marketing is said to be in its infancy stage. Though very promising, the time has not yet come for digital marketing to completely take over its traditional counterpart. And you should take advantage of this as the intelligent business owner that you are. Combine your traditional and digital marketing efforts to have a stronger following that can easily translate to an increase in sales. Maximize these means to achieve your sales and marketing goals.

Business owners like you are faced with many challenges nowadays. Technological breakthroughs and advancements in the internet happen almost everyday. Before making any choices, make sure to consult the best resources. For your LED open sign needs, AffordableLED offers quality solutions for your every need.

Thursday, May 15, 2014

Is Your Business Getting the Most of Your LED Investment?

In one of our previous posts, we shared how you can maximize business profits using a scrolling LED sign. We stressed that goal setting is necessary right from the beginning. That is, before you plug in your open sign to announce your business to the world, you should be able to tell clearly why you are doing so. Know why you are in business and identify how an open sign can help achieve your entrepreneurial goals.

Having a clear understanding of your goals will definitely help you decide on the right steps to take which includes creating a sound advertising and marketing strategy that puts your LED equipment to good use.

Follow these 3 steps to get an accurate evaluation of your LED open sign investment:

Did you know that it’s possible to stare without actually looking? Yes, that’s right! It may seem impossible but it’s very true – especially for businesses who are trying to get to know their clients. Staring at one thing can make you see right through thereby not allowing you to see the object or the person in actuality. And looking requires something deeper than that.

In getting to know your current and prospective customers, you have to take a look at them closer than one would normally do. You have to breathe and live your customers to be one with them. This is the only way that you’ll be able to hit their needs, wants and desires right at the heart of it. This can greatly help with various aspects of your business – even in crafting the right message for your LED signs.

Now that you know who your customers are, go ahead and talk to them. Engaging your customers in a meaningful conversation is one of the best ways to get an insight on what they think about your brand, your products and even your store design. This is also a good means to know whether your LED signs really to entice them to come in your store. Spending a couple of minutes to chat with your customers can do wonders for your business. Neighborhood businesses have an upper hand in making use of face-to-face conversations to their advantage. Both large and medium sized enterprises need not miss out on this. Encourage feedback through the use of survey forms or initiative conversations online through company hosted social networking sites like Twitter and Facebook to name a few.

Got enough information on what your customers think about you and your LED sign? It’s now time for you to decide if these advertising materials really work to keep your business on top. To provide a clear standard for being effective, revisit the goals you set at the beginning. What did you hope to achieve when you first bought your scrolling sign? Was it able to deliver the results you expected? If it’s a yes, congratulations to your successful investment!

Remember that negative feedback and unfavorable results are great sources of information that can transform your business for the better. Always use these results to your advantage by addressing your shortcomings and enhance what you are already doing well.

Tuesday, May 13, 2014

How a LED Sign Can Save a Life

Vehicular accidents are most likely to happen when there is poor visibility and poor road signs.

Image source: ITS International

Road signs are very important especially when you have a very limited view of what’s ahead and the road is unfamiliar to you.  Imagine a road sign that is not lighted up and at the same time old and fading.  Accidents will surely happen.

I was driving the other night and I could hardly see the road ahead of me.  I was running at 50 miles per hour and I was just hesitant to drive faster because of visibility issues.  I was only depending on road signs that are powered by LED bulbs.  There were scrolling led signs displayed on signposts, which also helped me directions.  That same signposts would usually tell you traffic updates that can help you with your driving.

In the US alone, vehicular accidents that were recorded last 2009 reached a total of 10 million.  Road design and road signs may not be a big factor but it does contribute to the numbers.

There are different factors that can be considered to lessen accidents that may result to fatalities.  Read the list below:

  • Hazard Visibility 
These are merging lanes, intersections, school zones and some temporary hazards which includes road works, traffic accidents and jams.

  • Roadway Surface 
This is where reflective cats-eyes are very important.  Some engineers would also use grooved pavement and roadway markings.  This will guide drivers of how they should drive in that particular area.

  • Roadway Identification Signs
This serves as a guide or a map especially to those who are not familiar with a particular high way.  It also notifies you of what’s ahead whether it’s an intersection or points of interest.

  • Weather 
You have to determine if a particular road or street is prone to temporary hazards like ice and snow.

Road signs is a must have.  Having LED powered road signs can make a difference.  Save Energy.  Save Lives.

Thursday, May 8, 2014

How to Get the Right LED Sign for Your Business

Advertising has been a vital leg of a business as it can shape that business’ outcome. Poor advertising will result to poor sales while on the other hand, creative and high impact advertising campaigns will result to customer loyalty and attract new customers.  A scrolling LED sign will definitely be a good partner in advertising.  
Image source: Jay Neal International
Choosing the right scrolling LED sign is as important as choosing the target market of your product or service.  Below are some tips on how to choose the best sign for your business.
1.     Set aside a budget.  
How much are you willing to spend in advertising your product or service using a scrolling LED open sign?  This will determine the next steps in choosing the right sign for your business.
2.     You have to know who your target market is.  
Knowing this will save you time and money.  Disregarding this first step will cost you money in advertising and you will never get the right results.  You don't have to target everyone, just focus on the right market for your product or service.
3.     Once you’re done pinpointing the target, you're now ready to visualize.  
This is where your creativity comes in. Decide the design, color and animation. You should have already determined the message during this stage.  Colors are crucial in a LED open sign because will greatly contribute to the over-all effect of the message.  Colors such as red, green and yellow are the most used shades in advertising.
4.     After the creative part, you are now ready to purchase.  
Based on your budget, target market and the design, you can now determine the type of scrolling led sign to get.  You can choose from indoor, outdoor or programmable message boards.  
Scrolling LED signs can be in tri-color or single color.  It now depends on your requirements.  Always remember to always tailor fit your advertising to your targeted market.

Tuesday, May 6, 2014

Why Scrolling Signs Work

Our eyes are scientifically attracted to gleaming or moving lights; hence a scrolling LED sign will definitely draw a better amount of people to look at small businesses instead of just passing it by.  Huge billboards and posters have long dominated the outdoor advertising but now we can already see the rising need for LED signs.

A scrolling sign is now more visible than ever.  Businesses are now using different types of animated lights as promotional material or even as an open sign. Lighted signage creates an additional visual effect, adding more value that distinguishes itself from traditional signs.  Outdoor signs such as LED displays, electronic signs, custom signs, and channel letter signs are just some of the many varieties of LED.

Since this is now becoming an alternative tool for outdoor marketing, scrolling signs are also in a process of improvement and evolution.  From words that are running in a readable speed, now you will see different types of animations that make it more catchy and attractive to your target audience.  This tool is so manageable that you can easily change the text or images without damaging the whole thing.  Comparable to reader boards, it is possible to change the text many times.  As opposed to the common billboards, the texts on a scrolling LED sign can simply be altered throughout the duration of the advertising to match the demographics of the targeted market.

What makes it more efficient is that these programmable message boards are very helpful to small businesses in terms of costs.  These signs are easy to maintain and electric consumption is only at a minimum.  Owners can store and display different messages in dozens of formats at varying intervals which can save them more time and money.

This is the day and age of innovations.  If you want to hit your mark, you need to take that risk and change.  Scrolling LED signs and other animated signs will definitely be a good way to innovate.

Thursday, May 1, 2014

Should You Go With Neon or LED for Your Open Sign?

The advantages of having an LED open sign are twofold:

(1) Its glimmering brightness will dispel doubt from customers wondering if your store is open, and

(2) Save money on operation costs as LED open signs use less electricity than their neon counterparts.

LED open signs are brighter than their neon counterparts and customers walking in will never have to wonder if your store is open. Whether you’re a pizza parlor, barber shop, or jewelry store, AffordableLED.com’s variety of LED open signs has something for everyone. Our wide collection of LED open signs include multicolor, flashing lights; scrolling ‘OPEN’ letters that come in different fonts; and whimsical borders and underlines. Indoor and outdoor LED open signs also come in Spanish to welcome your bilingual customers. And if you have a specific design in mind to fit the personality of your business, AffordableLED.com is happy to announce that we do custom designs.

LED open signs are more cost-effective than their neon counterparts as they use 6 to 10 times less electricity. LED also lasts longer than neon. If your business is interested in saving money by installing LED open sign in lieu of neon, AffordableLED.com will work with your business to design an LED open sign that resembles your current neon one.

Here at AffordableLED.com, our collection of LED open signs offers great store-front centerpieces that sure to invite passersby and make great first impressions for entering customers. Check out our website at AffordableLED.com to peruse our full collection of LED open signs and more information on affordable custom designs to match your business.