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How to Get the Right LED Sign for Your Business

Advertising has been a vital leg of a business as it can shape that business’ outcome. Poor advertising will result to poor sales while on the other hand, creative and high impact advertising campaigns will result to customer loyalty and attract new customers.  A scrolling LED sign will definitely be a good partner in advertising.  
Image source: Jay Neal International
Choosing the right scrolling LED sign is as important as choosing the target market of your product or service.  Below are some tips on how to choose the best sign for your business.
1.     Set aside a budget.  
How much are you willing to spend in advertising your product or service using a scrolling LED open sign?  This will determine the next steps in choosing the right sign for your business.
2.     You have to know who your target market is.  
Knowing this will save you time and money.  Disregarding this first step will cost you money in advertising and you will never get the right results.  You don't have to target everyone, just focus on the right market for your product or service.
3.     Once you’re done pinpointing the target, you're now ready to visualize.  
This is where your creativity comes in. Decide the design, color and animation. You should have already determined the message during this stage.  Colors are crucial in a LED open sign because will greatly contribute to the over-all effect of the message.  Colors such as red, green and yellow are the most used shades in advertising.
4.     After the creative part, you are now ready to purchase.  
Based on your budget, target market and the design, you can now determine the type of scrolling led sign to get.  You can choose from indoor, outdoor or programmable message boards.  
Scrolling LED signs can be in tri-color or single color.  It now depends on your requirements.  Always remember to always tailor fit your advertising to your targeted market.

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