Thursday, July 24, 2014

Get Your Store’s Lighting Right

In owning a successful shop, say a restaurant or a book store, the formula does not simply end in renting a place out, showcase all you merch, and switch on the good ol’ trusty open sign. The first thing you need to keep in mind is the interior. Make sure the aura shop is in line with the product or services you are selling (motif,  theme, color palette, tone, etc.).

welcome-customers

This goes as well with your lighting scheme. Think of it this way: you wouldn't want to buy a pair of prescription eyeglasses in a sketchy, poorly-lit optical clinic, right? Let your customers feel welcomed with a good lighting.

Here are some pointers on how to exude the perfect lighting for your store:

Store and Lighting is to Body and Soul

Lighting brings the life to your store by giving the right and ample illumination it needs to become more lively vibrant and inviting, literally and metaphorically. That’s why you need to study the right warmth, shade and tone of the light.

Hit the Spot

Now that you have the correct bulbs, the next step is to find the perfect spot. Here’s a hint: you also need to base the desired area of the light to your nature of business. (e.g. If you own a bookstore, it is better to install the lighting fixtures right at the middle of the store). Keep in mind that creating a lighting plan can be tricky, so it is a-must to cover all the bases and consider every possible location within the area.

Let Your Products Take the Spotlight

Meaning, get your customer’s attention by showcasing your merchandise in a well-lit manner. If you are selling shoes, place a small spotlight right above it. Ensure the perfect load and angle of the beam. If it’s too bright, the customer will get too overwhelmed by the light, thus directing the attention to the glare instead of the featured item. If it’s too dimmed, the product will be too bland to look at.

Fixed vs. Movable 

Although their bulbs are interchangeable, fixed lights are stationary. It wouldn't hurt to add a separate set of movable lighting such as lamps, light stands and animated window signs to add more warmth to your shop. Another advantage of this is that you can always re-arrange and come up with various strategies to enhance your desired vibe even more.

Go For Energy Efficiency

Be cost-effective. But that doesn't mean you go for those cheap light bulbs. Granted they’re way less expensive, but will it last? Energy-efficient bulbs LED bulbs may go a bit pricier.  However if it means low electricity consumption, higher lumen output and lasts longer, then it is safe to say that it is a good investment for your store.

Once you've done this, chances of your store will likely be more successful. Or more noticeable to say the least.

Thursday, July 10, 2014

Better Lives With Digital Signs

Digital signs are the face of advertising today.

Though neon signs have served many diners well back in the day, it is high time that we embrace the cutting-edge technology and savings that a scrolling LED sign offer us today.

Digital Signage Today, leading online resource for the digital signage and digital out-of-home industries, has published a very informative visual on the presence and significance of digital signs today.

digital-signage-today
Image source: www.smartdigitalsignage.ca

The digital billboards & signage industry is worth billions of dollars. At the time the infographic was published, the said emerging industry enjoyed a 23.2% increase in revenues globally. This amount easily translates to $ 1.41 billion. The United States is the largest global market for digital signs back in 2010. United Kingdom held the top spot in the European market for the same year. China was the fastest growing market globally in the same industry in 2010. Russia was the most promising European market at that time.

According to the infographic, 52% of Americans are exposed to place-based video screens every week. This increases to 70% of the American population when we talk about stats for every month. Those numbers are surely enough to get business owners like you or company CFOs to see the benefits of your investments in these new age digital signs.

Scrolling LED signs are not the only outdoor advertising tools that you can utilize. Here are other digital platforms that you can integrate with your advertising campaigns:

Digital Billboards
In-Store Displays
Pump-Top Digital Signage
Elevator Digital Signs
Lobby Signage
Storefront Signage
Mass Transit Signage on busses and subways
Point Of Sales (P.O.S.) Digital Signs
Shelf-Edge Digital Signs
Physician’s Network Signs
Digital Menu Boards
LED Video Scoreboards
Interactive Text-to-Screen Signage
Taxi Cab Digital Signage

The digital signage marketing of Marker’s Mark Distillery in 2010 was a great success. Since their main products are liquor, they strategically placed their advertising messages in office building lobbies during pre-happy hour. This resulted in a 29% increase in their brand awareness and an impressive 83% increase in the awareness of their advertisements.

Tuesday, July 8, 2014

Where to Display Programmable LED Signs

Programmable LED signs are both for indoor and outdoor usage. The main difference between indoor and outdoor programmable LED signs is that outdoor LED signs are often more durable than indoor signage. This is because outdoor programmable LED signs should be durable and resistant enough to withstand extreme weather and temperature fluctuations. However, the choice between indoor and outdoor programmable LED signs ultimately depends on the type of business establishment that will use it. For starters, when deciding where to place programmable LED signs in your building, here are some options to consider:

programmable-led-signsBuilding facades – High-rise structures are often the first choice among advertisers when it comes to selecting the best and most effective place to display a programmable LED sign. Building facades offer great visibility especially from longer distances. Keep in mind though, that the higher a programmable LED sign is display, the less it becomes visible to the audience, rendering it ineffective in the long run. Big advertisers are often those who choose this place of installation because they have the budget to rent the space and equipment to install programmable LED signs.

Poles – Displaying programmable LED signs on poles is the cheapest and easiest option not only because others have already done it before you but because LED sign manufacturers often provide the metal structure and screen, even though it involves additional charge. Programmable LED signs on poles are most effective on a height of 3/4m tall and supported by a double or single pole structure.

programmable-business-signs
Trucks/Vans – Mobile advertising is quickly catching up nowadays. With programmable LED signs installed on moving vehicles, businesses escape the hassle in applying for permits. For mobile advertising to work, the driver should drive through the most populated spots in the city. Parking for longer periods for passersby to absorb the message is also another way to do mobile advertising.

Doors – Indoor programmable LED signs are often found displayed on a business establishment’s door. This is to let consumers know that the establishment is open (or closed) for business. Other information displays include programmable business hour signs, small establishment signs, and promotional signs.

Friday, July 4, 2014

Make a Splash With Your Trade Show Participation

Earlier this week, we taught you a couple of pieces of advice regarding trade shows. let's round off the list with three more. Make your presence felt and make a different when attending trade shows with these:

tips-in-tradeshow
Image source: Corporate Snobs

Make sure to get comfortable. 
Trade show events can be really tiring with all the demonstrations and seminars available. Since you would most likely be walking around for a couple of hours, dress in smart casual to stay at ease. Simply pair your dark blue or khaki jeans with polo to keep your professional look. You may wear this ensemble with any pair closed shoes. Just keep in mind that in dressing for an industry event, your primary concerns should be comfort and creating a professional look. These two factors can surely keep you going for hours at the event.   

Never forget to promote your business during industry gatherings. 
Since you are attending an industry event, be prepared to rub elbows with industry leaders, manufacturers and other individuals involved in the digital signage industry. Make sure to keep your business cards ready as you network with like-minded individuals. You should also consider bringing in small promotional materials that are useful in the event. Pens, notepads and postcards with your logo and contact information can turn into your instant advertising in these important events.

And lastly, conduct a post-process. 
We’re quite sure that you are not attending the next LED advertising sign seminar just for fun since this type of event is capital intensive not only for your financial resource but also for your time and energy. Make sure to make your business trip productive by evaluating what you were able to accomplish and learn during your stay at the seminar. The outcomes are best placed side by side with your list of goals and expectations to see if they match. Also, don’t forget to share valuable industry news with your team to ensure that all of you are updated and on the same page.

Tuesday, July 1, 2014

Get Your Trade Show Groove

With so much to do for this coming second half of the year, what else would you like to make better so that your business can shine?

time-business

Many business owners would surely say they would like to increase their profit or outsmart their competitors in the game. In a bit, we’ll with you one of our recommended ways for doing so. If you need to boost the performance of your scrolling LED sign or the other areas of your business, we are suggesting you attend trade shows and industry events.
  
Today, we are sharing with you effective trade show tips that would help you maximize your trip and stay informed.

First, be an early bird. 
From pre-registering up until arriving on the day of the event, make it a habit to be ahead of time. Going right ahead of the schedule has a lot of perks including huge discounts on hotel room bookings, choosing your preferred seat on a seminar and meeting a couple of people to name a few.

early-bird-show

Make lists a list as well.
Maximize your participation in any trade show by being specific with what you want to accomplish. And more often than not, you have a number of things you’d like to do during the event. The most basic list you need should include the items that you intend to or wish purchase like an industry specific LED sign and other exclusive tools. You may also include an itinerary for attending demonstrations and seminars at the event.


PRO TIP: If the event would be in another state or country, maximize your fare and lodging by taking some off to explore the new place. Going on a short vacation from your work can help you charge or gain new ideas.

More trade show advice later this week.