Make a Splash With Your Trade Show Participation

Earlier this week, we taught you a couple of pieces of advice regarding trade shows. let's round off the list with three more. Make your presence felt and make a different when attending trade shows with these:

Image source: Corporate Snobs

Make sure to get comfortable.

Trade show events can be really tiring with all the demonstrations and seminars available. Since you would most likely be walking around for a couple of hours, dress in smart casual to stay at ease. Simply pair your dark blue or khaki jeans with polo to keep your professional look. You may wear this ensemble with any pair closed shoes. Just keep in mind that in dressing for an industry event, your primary concerns should be comfort and creating a professional look. These two factors can surely keep you going for hours at the event.

Never forget to promote your business during industry gatherings.

Since you are attending an industry event, be prepared to rub elbows with industry leaders, manufacturers and other individuals involved in the digital signage industry. Make sure to keep your business cards ready as you network with like-minded individuals. You should also consider bringing in small promotional materials that are useful in the event. Pens, notepads and postcards with your logo and contact information can turn into your instant advertising in these important events.

And lastly, conduct a post-process.

We’re quite sure that you are not attending the next LED advertising sign seminar just for fun since this type of event is capital intensive not only for your financial resource but also for your time and energy. Make sure to make your business trip productive by evaluating what you were able to accomplish and learn during your stay at the seminar. The outcomes are best placed side by side with your list of goals and expectations to see if they match. Also, don’t forget to share valuable industry news with your team to ensure that all of you are updated and on the same page.

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