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Showing posts from 2017

How to Maximize the Use of Your LED Signs

A sign is only as good as how it can convey its message. Having a creative side is definitely a plus, but if it’s not able to get your customers' attention, it may be time to change things up. If you’re using LED signs to advertise your establishments, here are a few tips for you to consider so you can get the most out of your signage:
Make Use of Graphics Good text is always a must have, but sometimes people that pass by your signs might not have enough time to read the whole message. This is where graphics can be put to good use. Find a graphic that can reflect your brand and the message you want to convey, as this will help make your sign more noticeable.
Add Good Colors Having the right colors can add to the appeal of your signs. Single color signs might look boring so use signs with two colors that can complement each other well to add the appeal you’re looking for. Together with the right graphics, your sign can come alive.
Have a Clear and Concise Message When it comes to …

How to Choose the Right Signs for Your Store

Your storefront sign is what helps give your business an excellent first impression to passersby. Quality LED signs can do this day or night. If they are creative and big enough, you can ensure that your customers will get a lasting impression that reflects your business, brand, services, and products.
Given the importance of these signs, here are few tips that can help you select the right ones for your store:
Fabric Signs

Fabric signs are colorful and unique options for signage that may need more maintenance. These are a good option if you’re planning to use them for food kiosks or framed into a light box for a large retail store. The light box will help your sign be visible at night.
Plywood Signs
These are affordable signs that can offer a simple yet elegant appeal for your store. You can choose the finish you want as well as the size. These signs are ideal for restaurants or retail stores that have a rustic theme.
Metal Logo and Letter Signs

These are 3D signs that can add textu…

Store Signs You Need For Business Success

Signage remains to be one of the most effective marketing tools at a store owner’s disposal. LED signs can help sell your products and advertise your services. There are four kinds of signage that you need to take note of --- Inform, Sale, Educate, and Entertain. Let’s discuss each in more detail:
Informative Signs

These are the signs that help customers know where your store is and what you offer. This type can also direct customers to where your shop is should you choose to place them in high traffic areas away from your location. That said, it’s a good idea to put other relevant information on informative signs such as what products your customer can expect when they step into the shop.
Sale Signs
Sale signs advertise the special offers your store has every now and then. This type helps call attention to these exclusive offers, so they need to be as attractive as possible. They don’t necessarily have to be about the price of the products, you can opt to put convincing reasons as t…

Why You Should Continue to Use Business Signs

Store signs help people locate and identify your place of business whenever they pass by it. It goes without saying then that having attractive and effective LED signs is key to your store’s business success. These are the reasons why you should continue to invest in having good signage for your business:
Location Guide
For your shop, your sign is the most important indicator that your business exists. It guides customers to where your business is and can help in attracting new customers to the store. If you’re opening a new business, an attractive sign can help draw in people that want to try something new.
Brand Promotion

A sign should be able to promote your brand in neat and bright lettering. Your sign is your store’s symbol of the excellent quality of products and services your potential customers can expect from your shop.
Advertise Your Promos
Every now and then, your business is going to have promotions to draw in new customers and keep your return clientele loyal and interes…

Three Design Tips for Your LED Signs

With the trends in technology today, traditional advertising has somewhat taken a backseat to online marketing. But when you need to grab people’s attention on the street, a good sign can do the job just as well. So if you’re considering using LED signs for marketing and advertising needs, you need to know how to make your them more attractive.

The designs of your signs can have a significant effect on how it can influence and attract potential customers. Here are some designs that you should consider whenever you’re making use of signage for your store:

Choose the Right Colors and Lights
Choosing the right colors has a huge role in creating effective signage for your shop. As an example, when you think of Coca-Cola, you think of the color red; color can help identify a brand. As a matter of fact, studies suggest that 80% of brand recognition is because of the color.

Using colors that are trending can also help at a time. Another consideration you may want to make is your own persona…

Visual Advertising Techniques That Can Boost Your Brand

The most successful brands in the world don’t just make sure people buy their products or services, they also make people adopt lifestyles. To do so, they make use of various marketing and advertising campaigns. Since most people are emotionally driven to purchase, perception is the name of the game and making your potential customers are more engaged with your brand is the key to achieving the improved sales you’re looking for.
To influence your customers’ emotions and perception of your brand, using visual cues is one of the most effective ways to do so. Here are some visual advertising techniques that you may want to consider for your billboards and LED signs:
Using the Right Colors

Color can influence people’s buying mood. The right color and design are one of the keys to a successful visual advertising campaign. A basic understanding of the psychology of colors can help you identify which colors are going to get your customers’ attention.
Try Repetitive images
Repetitive images …

8 Ways to Make Customers Feel Welcome at Your Store

The bread and butter of businesses are how to make their customers happy. Once your LED signs attract people to your business, you should make efforts to make sure your customers feel welcome and comfortable enough for them to avail of your products or services.
First impressions last so as a store owner, you only have one shot at making first-time customers feel welcome. So if you’re looking for ways that can help you make new and return customers comfortable in your store, here are a few tips for you to consider:
Keep Your Storefront Organized

Having bright, attractive signs can be a plus that can draw potential customers into your store. Aside from signage, it’s a good idea to keep your storefront clean and organized. Consider having ornamental plants in your storefront and bright colors for the facade.
Have a Clean Parking Lot

Keep the parking lot clear of litter and set up garbage cans at locations convenient to customers. Have signs for the parking lot too that indicate the nam…

Why You Should Consider the Use of Solar-Powered Lights

If your business is open 24/7 and is located in an area with a lot of foot and vehicle traffic throughout a day, you’re going to need signs that can attract customers even during the night. Using LED signs and other lighted marketing materials can help passersby know that you’re open for business.
However, using lighted signs at night can add to your business’ operational costs due to added use of electricity. To help you get the exposure you need without the added costs when you’re operating at night, you should consider using the solar-powered LED signs. Here’s why you should consider the use:

Solar-Powered Lights Allow You Save Money
During the day, solar-powered lighting systems will be charging batteries so that they can be ready for use without added electricity in the night. After the initial installation, this will allow your signs to be visible throughout the night. With the money saved, you can improve the other aspects of your business. Of course, being…

Outdoor Advertising Tactics and Trends to Consider

As consumers ourselves, we’ll see various outdoor advertisements on a daily basis. We encounter billboards, transit ads, and other forms of other outdoor advertising materials, especially when living in the city. With that being said, all the various ads strewn across multiple outdoor mediums can make it difficult for your ads to stand out.

Mass marketing mediums like LED signs can be used to get your message across to more customers. To help you achieve your marketing goals, here a few outdoor advertising trends and tactics for you to consider:

Ensure that Your Ads are Shareable

With LED signs, you can increase the interaction between the ad and your target customers. Consider making video ads that can shock and awe people. This way, people can take a picture or video of your ads and even share them on their social media channels. Having interactive ads areagood and cost-effective way of getting your message across.

Invest in Signs that are in High Traffic Area

You may be tempted to acqui…

Tips for Using LED Signs More Effectively

Using outdoor LED signs is an essential medium for you to advertise your goods and services. It can also help you increase sales and help raise awareness about your company within the community.

According to US Statistics, did you know that three out of four Americans have made impulse purchases? Also, people who make impulse buys are more likely to spend a lot of money on the spot. You can take advantage of this fact and attract other undecided buyers by utilizing your LED signs more effectively.

If you’re considering using LED signs to promote your business, here are ideas that can help you use them more effectively:

Consider Location

Having business signs are vital in creating a link between your business and your customers. When signs are placed in strategic locations, you can direct your customers to your business. They should be able to display store locations along with the promotions you’re currently offering.
Consider Price

You don’t need to break the bank on LED signage. All you n…