Friday, December 29, 2017

How to Maximize the Use of Your LED Signs


A sign is only as good as how it can convey its message. Having a creative side is definitely a plus, but if it’s not able to get your customers' attention, it may be time to change things up. If you’re using LED signs to advertise your establishments, here are a few tips for you to consider so you can get the most out of your signage:

Make Use of Graphics

Good text is always a must have, but sometimes people that pass by your signs might not have enough time to read the whole message. This is where graphics can be put to good use. Find a graphic that can reflect your brand and the message you want to convey, as this will help make your sign more noticeable.

Add Good Colors

Having the right colors can add to the appeal of your signs. Single color signs might look boring so use signs with two colors that can complement each other well to add the appeal you’re looking for. Together with the right graphics, your sign can come alive.

Have a Clear and Concise Message

When it comes to the text message of your signs, make them as concise as possible. Your sign can’t be all graphics, so choose a handful of words that can make it easy for passersby to read.


Don’t Get Too Flashy

Lights help provide appeal to your signs, especially during night time. However, having very bright signs can make them uncomfortable to read. Make sure your signs always use appropriate lighting at the appropriate times.

Keep Your Message on Point

Freedom of expression ensures you can put in any sort of message you please on your signs. However, you always have to make sure that your message is relatable to different groups of people. It’s important not alienate people. Keep your message on topic when you create your sign.

With these tips, you can always make sure that you can get the most out of your signs and lights. Should you need new signs for your store, make sure you check out AffordableLED.com for a wide variety of LED signs for your business.
            

Friday, December 22, 2017

How to Choose the Right Signs for Your Store


Choosing the right storefront sign is essential to boost your sales

Your storefront sign is what helps give your business an excellent first impression to passersby. Quality LED signs can do this day or night. If they are creative and big enough, you can ensure that your customers will get a lasting impression that reflects your business, brand, services, and products.

Given the importance of these signs, here are few tips that can help you select the right ones for your store:


Fabric Signs

In most situations, using fabrics in outdoor signs is much suitable.
Source: pixabay.com

Fabric signs are colorful and unique options for signage that may need more maintenance. These are a good option if you’re planning to use them for food kiosks or framed into a light box for a large retail store. The light box will help your sign be visible at night.


Plywood Signs

These signs are ideal for restaurants or retail stores with rustic theme

These are affordable signs that can offer a simple yet elegant appeal for your store. You can choose the finish you want as well as the size. These signs are ideal for restaurants or retail stores that have a rustic theme.


Metal Logo and Letter Signs

Choosing metal logo and letter store signs will add durability and suitable for modern products like gadgets
Source: pixabay.com


These are 3D signs that can add texture and interest to your sign. Getting them lighted can help improve the appeal at night. Choose a material that can improve visibility and appeal during the day.

Metal Sign Board

Using metal sign boards will give you a professional appeal and more durable signs
Source: pxhere.com


These signs are visually appealing and professional looking. Metal sign boards can work for various locations and establishments. Choose a good design or artwork that will be able to reflect your brand and store.


Glass Tube Light Signs

Choosing glass tube light signs can help your business an emphasis, especially at night

Glass tube light signs can help offer a look like no other, especially at night. These are ideal for businesses that work well into the night, like bars, restaurants, and clubs. There is a wide selection of styles and designs that you can choose which can help make your business the life of the party once these signs are lighted.

These are just some of the signs that you can use to make sure you get your customers’ attention the next time they pass by your store. Should you need new signs for your store, make sure you check out AffordableLED.com!

Friday, December 15, 2017

Store Signs You Need For Business Success

Planning your business sign will bring your business to success.

Signage remains to be one of the most effective marketing tools at a store owner’s disposal. LED signs can help sell your products and advertise your services. There are four kinds of signage that you need to take note of --- Inform, Sale, Educate, and Entertain. Let’s discuss each in more detail:


Informative Signs

Using a informative, directional signs will boost your sales and brand
Source: commons.wikimedia.org

These are the signs that help customers know where your store is and what you offer. This type can also direct customers to where your shop is should you choose to place them in high traffic areas away from your location. That said, it’s a good idea to put other relevant information on informative signs such as what products your customer can expect when they step into the shop.


Sale Signs

keep your customer up to date by informing them about your promotion

Sale signs advertise the special offers your store has every now and then. This type helps call attention to these exclusive offers, so they need to be as attractive as possible. They don’t necessarily have to be about the price of the products, you can opt to put convincing reasons as to why your customers need to avail of this offer.


Educative Signs

Using educated signs will build trust to our product with the customers
Source: art-work.com.au

These are the signs you use in-store that can help customers understand your products better. This seeks to teach the use of the products and how they can be of value to your customers. They help improve the customer experience within your store and in time, will increase your sales. For example, if you’re selling electronics, it’s a good idea to place an educative sign beside a product indicating all its features.

Entertainment Signs

Using an eye-catching LED sign will catch the attention of the passerby and make it a potential customer

Nowadays, customers have a wider selection of where to take their business. There are so many stores, restaurants, bars, and malls that they can go to; it can be easy to get lost in the shuffle. So to help make your brand stand out, entertaining signs are your best bet. Customers appreciate good humor and having fun, creative signs about your brand is going to be a plus.

By having each sign for your store can help your store get more business and profits. If you’re looking for more information on signs or if you’re looking for signs that can help make your business more attractive

Having all four types can help increase your business profits. If you’re looking for more information on signages or looking for ones that can help make your business more attractive, check out AffordableLED.com!

Friday, December 8, 2017

Why You Should Continue to Use Business Signs

Using Business Sign like LED sign with catch your customer's attention

Store signs help people locate and identify your place of business whenever they pass by it. It goes without saying then that having attractive and effective LED signs is key to your store’s business success. These are the reasons why you should continue to invest in having good signage for your business:

Location Guide

Using a store sign will attract more and build a good impression to customers

For your shop, your sign is the most important indicator that your business exists. It guides customers to where your business is and can help in attracting new customers to the store. If you’re opening a new business, an attractive sign can help draw in people that want to try something new.

Brand Promotion

Using brand promotion, you can promote your business during soft opening
Source: pixabay.com



A sign should be able to promote your brand in neat and bright lettering. Your sign is your store’s symbol of the excellent quality of products and services your potential customers can expect from your shop.


Advertise Your Promos

It easy to promote your sale or promo when you use signs to catch the attention of the customers
Source: pixabay.com

Every now and then, your business is going to have promotions to draw in new customers and keep your return clientele loyal and interested in your brand. You can use your signs to showcase your special offers for occasions like your store’s anniversary. Also, if there are any special events in your community, you can show your support through your signs.


Edge Out Competition


You can use your signs to create attention to your business. With lights and creative designs, you can make your business more attractive than your competition in the vicinity. Especially if your business is in a high traffic area, a sign that stands out is a good asset to have.


Create an Online Presence

Doing your online presence will know every customer around your area
Source: en.wikipedia.org
You can opt to use your signs to advertise your presence online. Whether you have a website or social media page, you can use your sign to share it with people. Consider adding the URL to your website or social media page for people who want to check your business online. Adding a QR code can also be convenient.

Now you can set up your website or social media page with pictures of your business, and add details like your shop’s physical location, signs, and surroundings.

These benefits are all vital to your store’s continued success. If you’re in need of new and attractive signs for your business, check out AffordableLED.com!

Friday, December 1, 2017

Three Design Tips for Your LED Signs

Right design will be your brand for your LED sign

With the trends in technology today, traditional advertising has somewhat taken a backseat to online marketing. But when you need to grab people’s attention on the street, a good sign can do the job just as well. So if you’re considering using LED signs for marketing and advertising needs, you need to know how to make your them more attractive.

The designs of your signs can have a significant effect on how it can influence and attract potential customers. Here are some designs that you should consider whenever you’re making use of signage for your store:

Choose the Right Colors and Lights

Choosing the right color that will suit to your business

Choosing the right colors has a huge role in creating effective signage for your shop. As an example, when you think of Coca-Cola, you think of the color red; color can help identify a brand. As a matter of fact, studies suggest that 80% of brand recognition is because of the color.

Using colors that are trending can also help at a time. Another consideration you may want to make is your own personal preference. This is about branding, and your brand should also reflect your personality.

Use Contrasts to Make It Readable

In making signages, using contrasts are a way to determine the readability of your sign. Good readability makes sure that customers are adequately informed about what you’re trying to advertise.

In creating contrasts, note the colors of the text or graphics that are in the foreground of your signs and the colors in the background. For example, if you have a dark background consider using light colors for the foreground and vice versa.

Use Large Lettering

Same as color, choosing the right font will mark as your brand for your business

Another consideration to make is the text size of your signs. The larger the letters you use, the easier it’s going to be to read your signs. This is important if you’re planning to set them up next to a roadside or at any area that will make people look at your signs at a distance.

To ensure your signs are readable, it’s a good idea to make the letters at least 10 feet per inch of letter height. That measurement is good for up to 100 feet.
These are just a few design suggestions to consider if you want your signage to be more effective in attracting new customers to your store. For more information on LED signs and lighting, check out AffordableLED.com!

Friday, November 24, 2017

Visual Advertising Techniques That Can Boost Your Brand


The most successful brands in the world don’t just make sure people buy their products or services, they also make people adopt lifestyles. To do so, they make use of various marketing and advertising campaigns. Since most people are emotionally driven to purchase, perception is the name of the game and making your potential customers are more engaged with your brand is the key to achieving the improved sales you’re looking for.

To influence your customers’ emotions and perception of your brand, using visual cues is one of the most effective ways to do so. Here are some visual advertising techniques that you may want to consider for your billboards and LED signs:

Using the Right Colors

Using the right colors for your LED signs will boost your branding
Source: commons.wikimedia.org


Color can influence people’s buying mood. The right color and design are one of the keys to a successful visual advertising campaign. A basic understanding of the psychology of colors can help you identify which colors are going to get your customers’ attention.

Try Repetitive images

Using repetitive images for your signage will give you a brand boost to your customers
Source: commons.wikimedia.org

Repetitive images can help keep your products or services in your customers’ mind. It can help make your brand, products, or services more familiar. But be careful when using repetition in your ads, you have to make sure that you’re going to use the right amount of repetitive images or you’re going to risk your customers being tired of seeing your ad.

Attempting to Associate

accociating with your customers will make a good relation to customers and boost your brand
Source: afcec.af.mil


The concept of association has long been used in advertising. It’s using images like of people having a good time to make your customers feel like they want to use the product or service they see in your ad.

Having the Right Body Language

Having the right models and with the right gestures that suit to your stores with boost your sales and branding
Source: commons.wikimedia.org


If your ad is going to make use of other people, the right body language can make customers more inclined to avail of your products or services. When your models use the right facial expressions, stances, and gestures, you can make an effective ad.

Following the Rule of Thirds

Using horizontal and vertical lines will help you to focus what image are you going to focus

This is a basic image composition technique that divides your image using imaginary vertical and horizontal lines. The key here is making sure that the subject of your image should be in the intersections of the horizontal and vertical lines.

Now, these are just a few techniques that can help your business grow through advertising. If you’re in need of LED signs or other advertising tips, check out AffordableLED.com!

Friday, November 17, 2017

8 Ways to Make Customers Feel Welcome at Your Store


Led sign will also help to have a pleasant ambiance

The bread and butter of businesses are how to make their customers happy. Once your LED signs attract people to your business, you should make efforts to make sure your customers feel welcome and comfortable enough for them to avail of your products or services.

First impressions last so as a store owner, you only have one shot at making first-time customers feel welcome. So if you’re looking for ways that can help you make new and return customers comfortable in your store, here are a few tips for you to consider:

Keep Your Storefront Organized

Organized storefront will have an eye-catching effect
Source: Pinterest.com


Having bright, attractive signs can be a plus that can draw potential customers into your store. Aside from signage, it’s a good idea to keep your storefront clean and organized. Consider having ornamental plants in your storefront and bright colors for the facade.


Have a Clean Parking Lot

making a good looking parking lot will attract customers
Source: Goodfreephotos.com


Keep the parking lot clear of litter and set up garbage cans at locations convenient to customers. Have signs for the parking lot too that indicate the name of your business as well as the availability of parking space.


Pay Special Attention to First Time Customers

This will build a returning customers to your store
Source: Restaurantnews.com


Your first-time customers won’t be familiar with your products or services, so it’s a good idea to engage them with special care. Ask them what they’re looking for and what they’re expecting from your products or services. Make recommendations based on that.


Minimize Wait Times

Selling good products is nothing if the customer is waiting for so long to receive your product

One of the things that your customers really hate is waiting in line for extended periods of time. If you can streamline the way that customers can avail your products or services, or at least have signs that can tell them how long they have to wait, this can be a plus.


Listen to Your Return Customers

Customers feedback will have a huge benefit to improve your business
Source: cnbc.com


Customers that regularly avail of your products or services are a sign that you’ve done something right. Now if they have any inputs about how you can improve, take these into consideration. This also established rapport between you and your customers.

Have Background Music

Music background can relax to your customers.
Source: Chartattack.com


Soft background music can provide some small measure of privacy to your customers, and it can help them feel more comfortable being in your store. Select music that corresponds to your brand identity.


Validate Your Customers’ Decisions

Considering customers' decision will help you what the customers' need
Source: Wisegeek.com


If your customers decide to avail of a product or service, tell them they’ve made a good choice! Tell them why their purchase makes sense and the value they get out of it.

Thank Your Customers!

Always thanking the customer will build a good relationship

Other than validating their purchase, make sure you show your gratitude and thank your customers for their business. Appreciation is a sure way to keep them coming back.

These are just a few ways you make your customers feel more welcome in your store. With the right LED signs and attitude, you can make those first-time customers regulars in the future. For more information about LED signs and how they can benefit your business, check out AffordableLED.com!

Friday, November 10, 2017

Why You Should Consider the Use of Solar-Powered Lights

Using Solar-Powered LED Sign Lights can have a huge savings for your business.

If your business is open 24/7 and is located in an area with a lot of foot and vehicle traffic throughout a day, you’re going to need signs that can attract customers even during the night. Using LED signs and other lighted marketing materials can help passersby know that you’re open for business.

However, using lighted signs at night can add to your business’ operational costs due to added use of electricity. To help you get the exposure you need without the added costs when you’re operating at night, you should consider using the solar-powered LED signs. Here’s why you should consider the use:


Solar-Powered Lights Allow You Save Money


Using solar-powered led signs will have a huge saving on your money.
Source: Alibaba.com

During the day, solar-powered lighting systems will be charging batteries so that they can be ready for use without added electricity in the night. After the initial installation, this will allow your signs to be visible throughout the night. With the money saved, you can improve the other aspects of your business. Of course, being solar-powered, you can also use these signs during the day.


Solar-Powered Lights Help Protect the Environment

New Solar-Powered LED sign lights have now a technology to protect the environment.

Because solar-powered lights make use of little to no electricity, you can help make your signs more environmentally friendly. If protecting the environment is one of your personal beliefs, solar-powered lights are the way to go for your business.


Solar-Powered Lights are Easy to Install

Energy saving solar powered signage is modern technology nowadays.
Source: Youtube

If you’re considering installing a solar-powered system onto your existing LED lights, you’re going to have an easy time. You can mount the signs on brackets. You can also integrate the solar panels into the sign or opt to use a nearby pole.


Solar-Powered Lights are Easy to Use

Solar-Powered Lights is easy to use, almost a set-and-forget signage.

You can program your signs whenever you want them to light up. If there is a lack of foot or vehicle traffic in the late evening, you can opt to have your signs turned off, so you save energy. You can also program them to turn back on once there is more traffic in the morning.

With these ideas, you can cut on electricity costs and at the same time you can still have brand exposure throughout the night. For more information on LED signs and other lighting materials you need for your advertising


Friday, November 3, 2017

Outdoor Advertising Tactics and Trends to Consider


Busy street with Signs


As consumers ourselves, we’ll see various outdoor advertisements on a daily basis. We encounter billboards, transit ads, and other forms of other outdoor advertising materials, especially when living in the city. With that being said, all the various ads strewn across multiple outdoor mediums can make it difficult for your ads to stand out.


Mass marketing mediums like LED signs can be used to get your message across to more customers. To help you achieve your marketing goals, here a few outdoor advertising trends and tactics for you to consider:


Ensure that Your Ads are Shareable



Colorful LED signs on streets

With LED signs, you can increase the interaction between the ad and your target customers. Consider making video ads that can shock and awe people. This way, people can take a picture or video of your ads and even share them on their social media channels. Having interactive ads are a good and cost-effective way of getting your message across.


Invest in Signs that are in High Traffic Area


High Traffic Area

You may be tempted to acquire multiple cheap ad spaces rather than fewer expensive ones. This can be a mistake and you could be wasting resources. Instead of going for multiple cheap ad spaces, invest in the more expensive ad spaces because these are more likely to be in high-traffic areas that allow you to get the exposure your brand needs.


Study Your Competition

Study Your Business Competition in Signage


Study the area where you’re planning to place your ads and note which of the currently posted ads belong to your competition. You can engage in witty banter with your competitor using your ads which can increase exposure to your brand. But, don’t forget that you should be able to respond should your competition do the same.


Consider Minimalist Designs

Abstract LED signs on Streets

Most outdoor ads are only looked at for a second or two so you better make sure that you make the most of that time. Keep your ads simple. Use a few words accompanied by good quality visual images that grab the attention that you’re looking for.


These are some of the tactics that you should consider utilizing for your next outdoor ad campaign. For more information on LED signs and other outdoor ad mediums, check out AffordableLED.com!

Friday, October 27, 2017

Tips for Using LED Signs More Effectively

outdoor led sign

Using outdoor LED signs is an essential medium for you to advertise your goods and services. It can also help you increase sales and help raise awareness about your company within the community.


According to US Statistics, did you know that three out of four Americans have made impulse purchases? Also, people who make impulse buys are more likely to spend a lot of money on the spot. You can take advantage of this fact and attract other undecided buyers by utilizing your LED signs more effectively.


If you’re considering using LED signs to promote your business, here are ideas that can help you use them more effectively:


Consider Location


billboard led sign

Having business signs are vital in creating a link between your business and your customers. When signs are placed in strategic locations, you can direct your customers to your business. They should be able to display store locations along with the promotions you’re currently offering.


Consider Price


LED sign pricing

You don’t need to break the bank on LED signage. All you need are signs that are affordable, easy to install and operate, and require minimal maintenance. Also, be aware of whether you’re targeting motorists or foot traffic when considering signs to buy.


Clear Branding


branding signs

Customers can only be comfortable availing of your products or services if they think you’re reliable and professional. So the signs you use should display your professionalism. Make sure that your company’s logo and other branding materials are on them. You can associate your brand with being professionals with your clear signs!


Improve Loyalty


improve loyalty

Repeat clients are the ones who are going to be the bulk of your profits. This is why you should also consider having signs inside your store that offer clear information about any loyalty rewards and other exclusive offers for your repeat customers.


Have a Specific Target


specific target sign

Like any good business strategy, it’s important that you know which market you’re targeting. This means getting to know your customers and what they’re looking for in your products and services.


With these tips, you can use your LED signs more effectively so you can get the additional sales that you’ve been targeting. For more information on LED signs and their uses, check out AffordableLED.com!