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Effective Types of In-Store Promotions

Learn how to encourage people to visit your shop and buy your products.

facade of a small brick shop

In these trying times, social media marketing is a popular and useful tool for most businesses. However, traditional marketing is still as effective, especially if you want to promote your products exclusive to your shop. In-store promotions, for one, remain a great way to encourage walk-in customers to buy more than just what they came for.  

Check out these tips on how to promote your products in-store amidst the pandemic.

shoes and bag shop interior

Make use of programmable LED signs.

A scrolling LED sign is an effective promotional tool that can immediately catch people's attention. These signs are bright, can display multiple colors, and have different eye-catching animations. Program your promotional messages on one and animate each message to encourage customers to read them. 

The size of your programmable LED sign should be considered. If your shop space is small, a 4" X 26" sign is the ideal size, and if your store is spacious, go for the larger ones.

On the same note, these signs may also be used to remind people to practice social distancing and other safety reminders.

Create product bundles.

Set up space in your shop for special item sets and tag them as so. Of course, the bundles' prices should be lower than their individual prices to encourage customers to buy more. Slow-moving items can also be added in the set so they can finally get sold off.

You can also use your scrolling LED sign to tell customers about these exclusive product bundles.

Give customers freebies.

Free stuff that comes with the product always increases the chances of it getting bought. So if you have slightly imperfect or slow-moving items, you can use them as freebies.

Because cleanliness is everyone's priority now, you can also consider giving away essential items like a hand sanitizer bottle or a pack of disinfecting wipes as freebies. 

Offer a fishbowl raffle.

An in-store contest as simple as the fishbowl raffle is an effective way to encourage people to buy from your shop. On some small pieces of paper, jot down exclusive store discounts or freebies and ask customers to pick one after purchase. You can also include one lucky paper with a big prize, like a $10-worth gift card or a Buy-One-Get-One perk. 


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