How Signage Help Increase Sales for Your Store

Investing in signages and recognizing what they can do to your promotions can help do wonders for your business.

Signages and operating a business go hand in hand with the two going back even from the earliest times. In fact, studies have shown that merchants from ancient civilizations in Athens, Rome, and Babylon have used signages to advertise their products and to set themselves apart from competitors. The same practice has continued to be a successful form of marketing such that it remains to be performed today. From traditional signages made out of wood to today’s scrolling LED sign displays, signages have come a long way while still remaining the effective platforms they have always been.

Let’s look at the ways signages have helped businesses boost their sales and find success. But first, check out the important purpose of signages in retail.

These are the three main purposes for retail signage:

For advertising products and services

The reasons why entrepreneurs put up signages in the olden days are the same reasons businesses continue to use them these days.  Outdoor signages continue to attract attention from both pedestrians and drivers and so they remain as staples in marketing. Over the years, developments in signage technology led to more dazzling and awe-inspiring ads, but their purpose never changed. Big and small shops alike rely on outdoor signages such as billboards and scrolling LED signs to inform people of the products and services they offer.

Likewise, signages serve as an identifier for establishments. From a simple wooden sign proudly displayed by a rural general store to the largest electronic LED billboards used by the world’s biggest brands, signages serve to put a name and identity to thousands of businesses everywhere.

For inviting customers into your shop

Signages not only promote products but also let people know when a business operates and where it is located. In shopping centers with heavy foot traffic, signages become every retail shop’s invitation to the public to let them know they are open. Day or night, signages such as LED open signs let the people know that they can come in and shop. Larger signages installed alongside highways serve the same purpose but are oriented towards those who are traveling the roads.

For wayfinding

Signages can be used to point potential customers in the right direction. Working together with outdoor advertising signages, wayfinding or directional signages help the buying public get to your store. Once inside the store, the same signs can point shoppers where items are located, where they can try them out, and finally, pay for.

Combined together, all these elements when applied effectively can contribute a lot to a store’s success. Now let’s look at how they take shape and become tools for promotions:

Signs help increase your establishment’s visibility

The best way signages help build your store’s earnings is by increasing its visibility. Increased visibility means more people are being reached by your promotions. Regular and new customers alike both get the same opportunity to discover what your business is all about through promotional signages. A strong signage campaign can definitely bring in the bucks to your business.

Signs bring your brand to the public

Like any other form of marketing collateral, signages can help shape the public’s perception. Essentially, the best signages are not just mere platforms to deliver a message but they can very much influence how the public sees your brand and product. The public then uses these signals to make their buying goals and decisions.

Signs serve to deliver communication between the brand and the consumers

While other forms of media exist for marketing promotions, signages still remain an effective means for companies to communicate to their customers. In fact, for a localized campaign that aims to reach a large audience, signages are the best way to go. 

In the context of retail, signages remain effective at delivering a call-to-action to potential customers. Even a simple but strategically-placed scrolling LED sign can help drive shopping behavior and encourage impulse purchases buying.

Signs can be used to support other marketing campaigns

For brands that engage in full-blown campaigns that span different media, signages can make for great platforms to boost the campaign’s reach. When promoting a sale event, for example, signages can work side-by-side social and traditional media promotions to reach more potential customers. 

If the campaign is handled well such that consistency and a strong message were carried all throughout, then expect nothing but good results for your business.