Smart tips for every responsible LED sign user. Once you’ve made the decision to buy programmable LED signs for your business, it’s important that you fully maximize their uses to make your investment work for you. They are indeed powerful platforms that are an essential part of a growing business, but only when you know what to do with its features. Find out how you can be a responsible digital signage owner and see how you can leverage it as a marketing tool in this article. Before installing the sign, make sure to… Have a clear purpose and audience for your content You would want to make sure your message gets out and is communicated well to your audience. To achieve this, the content should be geared towards achieving your purpose and reaching your intended receiver. This will shape everything from the type of programmable LED sign you purchase, the type of content you will feature, how long it stays on the screen, and where the signage will be placed. Having a content strate...