Friday, November 17, 2017

8 Ways to Make Customers Feel Welcome at Your Store


Led sign will also help to have a pleasant ambiance

The bread and butter of businesses are how to make their customers happy. Once your LED signs attract people to your business, you should make efforts to make sure your customers feel welcome and comfortable enough for them to avail of your products or services.

First impressions last so as a store owner, you only have one shot at making first-time customers feel welcome. So if you’re looking for ways that can help you make new and return customers comfortable in your store, here are a few tips for you to consider:

Keep Your Storefront Organized

Organized storefront will have an eye-catching effect
Source: Pinterest.com


Having bright, attractive signs can be a plus that can draw potential customers into your store. Aside from signage, it’s a good idea to keep your storefront clean and organized. Consider having ornamental plants in your storefront and bright colors for the facade.


Have a Clean Parking Lot

making a good looking parking lot will attract customers
Source: Goodfreephotos.com


Keep the parking lot clear of litter and set up garbage cans at locations convenient to customers. Have signs for the parking lot too that indicate the name of your business as well as the availability of parking space.


Pay Special Attention to First Time Customers

This will build a returning customers to your store
Source: Restaurantnews.com


Your first-time customers won’t be familiar with your products or services, so it’s a good idea to engage them with special care. Ask them what they’re looking for and what they’re expecting from your products or services. Make recommendations based on that.


Minimize Wait Times

Selling good products is nothing if the customer is waiting for so long to receive your product

One of the things that your customers really hate is waiting in line for extended periods of time. If you can streamline the way that customers can avail your products or services, or at least have signs that can tell them how long they have to wait, this can be a plus.


Listen to Your Return Customers

Customers feedback will have a huge benefit to improve your business
Source: cnbc.com


Customers that regularly avail of your products or services are a sign that you’ve done something right. Now if they have any inputs about how you can improve, take these into consideration. This also established rapport between you and your customers.

Have Background Music

Music background can relax to your customers.
Source: Chartattack.com


Soft background music can provide some small measure of privacy to your customers, and it can help them feel more comfortable being in your store. Select music that corresponds to your brand identity.


Validate Your Customers’ Decisions

Considering customers' decision will help you what the customers' need
Source: Wisegeek.com


If your customers decide to avail of a product or service, tell them they’ve made a good choice! Tell them why their purchase makes sense and the value they get out of it.

Thank Your Customers!

Always thanking the customer will build a good relationship

Other than validating their purchase, make sure you show your gratitude and thank your customers for their business. Appreciation is a sure way to keep them coming back.

These are just a few ways you make your customers feel more welcome in your store. With the right LED signs and attitude, you can make those first-time customers regulars in the future. For more information about LED signs and how they can benefit your business, check out AffordableLED.com!

Friday, November 10, 2017

Why You Should Consider the Use of Solar-Powered Lights

Using Solar-Powered LED Sign Lights can have a huge savings for your business.

If your business is open 24/7 and is located in an area with a lot of foot and vehicle traffic throughout a day, you’re going to need signs that can attract customers even during the night. Using LED signs and other lighted marketing materials can help passersby know that you’re open for business.

However, using lighted signs at night can add to your business’ operational costs due to added use of electricity. To help you get the exposure you need without the added costs when you’re operating at night, you should consider using the solar-powered LED signs. Here’s why you should consider the use:


Solar-Powered Lights Allow You Save Money


Using solar-powered led signs will have a huge saving on your money.
Source: Alibaba.com

During the day, solar-powered lighting systems will be charging batteries so that they can be ready for use without added electricity in the night. After the initial installation, this will allow your signs to be visible throughout the night. With the money saved, you can improve the other aspects of your business. Of course, being solar-powered, you can also use these signs during the day.


Solar-Powered Lights Help Protect the Environment

New Solar-Powered LED sign lights have now a technology to protect the environment.

Because solar-powered lights make use of little to no electricity, you can help make your signs more environmentally friendly. If protecting the environment is one of your personal beliefs, solar-powered lights are the way to go for your business.


Solar-Powered Lights are Easy to Install

Energy saving solar powered signage is modern technology nowadays.
Source: Youtube

If you’re considering installing a solar-powered system onto your existing LED lights, you’re going to have an easy time. You can mount the signs on brackets. You can also integrate the solar panels into the sign or opt to use a nearby pole.


Solar-Powered Lights are Easy to Use

Solar-Powered Lights is easy to use, almost a set-and-forget signage.

You can program your signs whenever you want them to light up. If there is a lack of foot or vehicle traffic in the late evening, you can opt to have your signs turned off, so you save energy. You can also program them to turn back on once there is more traffic in the morning.

With these ideas, you can cut on electricity costs and at the same time you can still have brand exposure throughout the night. For more information on LED signs and other lighting materials you need for your advertising


Friday, November 3, 2017

Outdoor Advertising Tactics and Trends to Consider


Busy street with Signs


As consumers ourselves, we’ll see various outdoor advertisements on a daily basis. We encounter billboards, transit ads, and other forms of other outdoor advertising materials, especially when living in the city. With that being said, all the various ads strewn across multiple outdoor mediums can make it difficult for your ads to stand out.


Mass marketing mediums like LED signs can be used to get your message across to more customers. To help you achieve your marketing goals, here a few outdoor advertising trends and tactics for you to consider:


Ensure that Your Ads are Shareable



Colorful LED signs on streets

With LED signs, you can increase the interaction between the ad and your target customers. Consider making video ads that can shock and awe people. This way, people can take a picture or video of your ads and even share them on their social media channels. Having interactive ads are a good and cost-effective way of getting your message across.


Invest in Signs that are in High Traffic Area


High Traffic Area

You may be tempted to acquire multiple cheap ad spaces rather than fewer expensive ones. This can be a mistake and you could be wasting resources. Instead of going for multiple cheap ad spaces, invest in the more expensive ad spaces because these are more likely to be in high-traffic areas that allow you to get the exposure your brand needs.


Study Your Competition

Study Your Business Competition in Signage


Study the area where you’re planning to place your ads and note which of the currently posted ads belong to your competition. You can engage in witty banter with your competitor using your ads which can increase exposure to your brand. But, don’t forget that you should be able to respond should your competition do the same.


Consider Minimalist Designs

Abstract LED signs on Streets

Most outdoor ads are only looked at for a second or two so you better make sure that you make the most of that time. Keep your ads simple. Use a few words accompanied by good quality visual images that grab the attention that you’re looking for.


These are some of the tactics that you should consider utilizing for your next outdoor ad campaign. For more information on LED signs and other outdoor ad mediums, check out AffordableLED.com!

Friday, October 27, 2017

Tips for Using LED Signs More Effectively

outdoor led sign

Using outdoor LED signs is an essential medium for you to advertise your goods and services. It can also help you increase sales and help raise awareness about your company within the community.


According to US Statistics, did you know that three out of four Americans have made impulse purchases? Also, people who make impulse buys are more likely to spend a lot of money on the spot. You can take advantage of this fact and attract other undecided buyers by utilizing your LED signs more effectively.


If you’re considering using LED signs to promote your business, here are ideas that can help you use them more effectively:


Consider Location


billboard led sign

Having business signs are vital in creating a link between your business and your customers. When signs are placed in strategic locations, you can direct your customers to your business. They should be able to display store locations along with the promotions you’re currently offering.


Consider Price


LED sign pricing

You don’t need to break the bank on LED signage. All you need are signs that are affordable, easy to install and operate, and require minimal maintenance. Also, be aware of whether you’re targeting motorists or foot traffic when considering signs to buy.


Clear Branding


branding signs

Customers can only be comfortable availing of your products or services if they think you’re reliable and professional. So the signs you use should display your professionalism. Make sure that your company’s logo and other branding materials are on them. You can associate your brand with being professionals with your clear signs!


Improve Loyalty


improve loyalty

Repeat clients are the ones who are going to be the bulk of your profits. This is why you should also consider having signs inside your store that offer clear information about any loyalty rewards and other exclusive offers for your repeat customers.


Have a Specific Target


specific target sign

Like any good business strategy, it’s important that you know which market you’re targeting. This means getting to know your customers and what they’re looking for in your products and services.


With these tips, you can use your LED signs more effectively so you can get the additional sales that you’ve been targeting. For more information on LED signs and their uses, check out AffordableLED.com!

Friday, October 20, 2017

Creative Ways to Use LED Signs


Successful businesses employ methods that ensure that profit flow is favorable. One way for your business to improve your profits is through the use of effective advertising strategies. There are several kinds of ads that you can use to market your products or services. Utilizing LED signs and lights have shown to be effective means to draw attention to your business.

Other businesses have been using these light signs, so you have to be creative with how to advertise your products and services. So to help you get the advantage over your competition, here are a few ways that you can make use of your LED signs more efficiently:

Display Real-Time Information



Because you can update the display for your LED displays immediately, you can have a more dynamic display that shows real-time information about your business, products, or services. You can use this to show information like the weather.

Try Displaying Updated Wait Times


This is another way to take advantage of the real-time capabilities of LED signs. Perhaps particular products or services of yours have a time factor that customers need to consider, such as wait times in line. If you have a hot new product and there are long lines to avail it, your possible customers would appreciate knowing how long it’s going to be in line.

Public Service Announcements


Using your LED signs to convey public service announcements can help establish your business a reliable source of information to the communities you’re serving. This will help strengthen your brand.


Front Store Promotions


Because you can utilize different kinds of content for your digital signs, this a good opportunity for you to display the special offers for your products or services in front of your store. With more eye-catching storefront with your bright LED displays, you can attract the passersby.

Massive Screens for Entertainment



Another way you can attract people of your community to your brand is by using LEDs to display entertainment events. Try sporting events, movies, TV shows, or other media that you think your customers will find interesting.

With these uses, you can better make use of LED signs and lights. With effective advertising strategies, you can rest assured that your business will get the profits you’ve been targeting. For more information on advertising and LED lights, check out AffordableLED.com!