Friday, January 12, 2018

5 Lighting Tips for Your Restaurant

Table for two with stem glass on top of table

For businesses, first impressions matter. You only have one shot at enticing potential customers before they decide to take their business elsewhere. Making a good impression starts with factors such as your products, your service, and the ambiance of the place. That last one is important especially if you’re running a restaurant, and one way you can improve it is by utilizing LED signs and lights.

As a matter of fact, research indicates that 74% of diners stay longer at establishments that have lighting that makes them feel comfortable. With that said, here are a few tips that can help get the ambiance you’re looking for:

Make Lighting a Design Priority

Restaurant table with unique light on top
Source: pxhere.com


When it comes to restaurant design, lighting should be a central theme. Consider the layout of your establishment in its entirety, especially the tables and chairs since this is where will spend most of their time in. For example, if you want to highlight the tables, you can try to install pendant lights above them.

Use Different Light Layers

Restaurant table with cruisy lights and ambiance

Different kinds of lighting serve various uses in your establishment. The first one you should consider is ambient lighting; your main source of illumination. Enough ambient light can make the ceiling look higher, or the walls seem wider so the venue can seem more spacious.

Another kind of light is task lighting. These lights are supposed to illuminate the areas where your workers are going to be such as the cash register and the kitchen.

Lastly, consider accent lighting. This is the kind of light that draws attention to specific features of your restaurant.

You can use a combination of these lights to showcase your creativity. This isn’t so much about functionality but instead the lights showing your individual style.

Let the Lights Guide Your Customers

Restaurant with led light menu
Source: maxpixel.freegreatpicture.com


The moment a customer enters the restaurant, they should be able to determine where they need to go. Lighting can be a helpful guide inside the venue by drawing attention to key areas, particularly the tables. Creating a focal point with lighting is done by finding the right contrasts between your ambient and accent lighting.


Set the Mood with the Lights

A restaurant with romantic ambiance lights
Source: flickr.com


The right restaurant atmosphere is set by lighting. Being able to adjust the brightness of the lights can help set different moods depending on the time of day, the weather, or the season. During colder months, you can opt to have brighter lights to make the venue feel warmer. There are programmable lights that can help you set the lights to just the right brightness.


Keep Customer Comfort in Mind

A table with the set of plates, steam glass and wines

The goal of the lighting should be to make your customers feel comfortable. Hence, the lights should help guests read the menu and see the food that’s served to them. Glare should be avoided by placing the lights out of the natural field of vision.

Restaurants are all about the experience. With good food, drinks, and lighting, you can provide your customers with an culinary experience they will be sure to remember. Should you need new lights to furnish your restaurant with, check out AffordableLED.com!

Friday, January 5, 2018

How to Make Your Bar More Attractive

Different kinds of premium alcoholic drinks in a rack


Whether you’re planning to open a new bar in your city or you’re already running one, you know that the competition can be very tight. It’s not enough that your bar is offering good drinks at a fair price (what bar doesn’t?), you should be able to stand out and attract your target customers. Lighting such as LED signs can be a big help in making the bar more attractive. That said, here are a few more tips:

New Lighting

Different signage with colorful neon lights
Source: pxhere.com 


New lighting depends on how you want the interiors to look like, in other words, your bar's theme. If you want it to look like a restaurant from the 50s, you’re going to need a lot of colorful neon lighting. If you want it to look like a speakeasy, you’re going to need dimmer lighting. Make sure the lighting focuses on the main bar area where customers get their drinks.

Creative Barstools

Creative barstools with old-english styled look

Make the seats comfortable and aesthetically pleasing, especially if you have a theme. Remember that customers are going to be sitting in their seats for hours while they have drinks. If they look and feel comfortable, chances are those customers are going to come back for another round sooner rather than later.

A Creative Looking Bar

Bar style with glass side window
Source: commons.wikimedia.org

Every bar needs, well… a bar. A big block of unattractive dark wood simply won’t suffice if you want to improve the aesthetic appeal of the venue. Try using a more luxurious material like African blackwood or sleek marble to create a new look. Remember, the bar is where people look to get their drinks. If the bar looks like an accommodating place to get drinks, you’ll be seeing more customers pretty soon.


A Cool Looking Menu and Drink List

A drink list with creative font styled using chalk

It’s not enough to just post the whole menu and drink list on a wall anymore. Try a new approach, perhaps by handing out an easy-to-read menu and drink list to newly-arrived customers. This will be convenient for those customers who can’t seem to decide what drinks to get just yet.

These are a few tips that can help your bar be more attractive for your clientele. If you need new lighting that can help give a breath of fresh air to your establishment, check out AffordableLED.com!

Friday, December 29, 2017

How to Maximize the Use of Your LED Signs


A sign is only as good as how it can convey its message. Having a creative side is definitely a plus, but if it’s not able to get your customers' attention, it may be time to change things up. If you’re using LED signs to advertise your establishments, here are a few tips for you to consider so you can get the most out of your signage:

Make Use of Graphics

Good text is always a must have, but sometimes people that pass by your signs might not have enough time to read the whole message. This is where graphics can be put to good use. Find a graphic that can reflect your brand and the message you want to convey, as this will help make your sign more noticeable.

Add Good Colors

Having the right colors can add to the appeal of your signs. Single color signs might look boring so use signs with two colors that can complement each other well to add the appeal you’re looking for. Together with the right graphics, your sign can come alive.

Have a Clear and Concise Message

When it comes to the text message of your signs, make them as concise as possible. Your sign can’t be all graphics, so choose a handful of words that can make it easy for passersby to read.


Don’t Get Too Flashy

Lights help provide appeal to your signs, especially during night time. However, having very bright signs can make them uncomfortable to read. Make sure your signs always use appropriate lighting at the appropriate times.

Keep Your Message on Point

Freedom of expression ensures you can put in any sort of message you please on your signs. However, you always have to make sure that your message is relatable to different groups of people. It’s important not alienate people. Keep your message on topic when you create your sign.

With these tips, you can always make sure that you can get the most out of your signs and lights. Should you need new signs for your store, make sure you check out AffordableLED.com for a wide variety of LED signs for your business.
            

Friday, December 22, 2017

How to Choose the Right Signs for Your Store


Choosing the right storefront sign is essential to boost your sales

Your storefront sign is what helps give your business an excellent first impression to passersby. Quality LED signs can do this day or night. If they are creative and big enough, you can ensure that your customers will get a lasting impression that reflects your business, brand, services, and products.

Given the importance of these signs, here are few tips that can help you select the right ones for your store:


Fabric Signs

In most situations, using fabrics in outdoor signs is much suitable.
Source: pixabay.com

Fabric signs are colorful and unique options for signage that may need more maintenance. These are a good option if you’re planning to use them for food kiosks or framed into a light box for a large retail store. The light box will help your sign be visible at night.


Plywood Signs

These signs are ideal for restaurants or retail stores with rustic theme

These are affordable signs that can offer a simple yet elegant appeal for your store. You can choose the finish you want as well as the size. These signs are ideal for restaurants or retail stores that have a rustic theme.


Metal Logo and Letter Signs

Choosing metal logo and letter store signs will add durability and suitable for modern products like gadgets
Source: pixabay.com


These are 3D signs that can add texture and interest to your sign. Getting them lighted can help improve the appeal at night. Choose a material that can improve visibility and appeal during the day.

Metal Sign Board

Using metal sign boards will give you a professional appeal and more durable signs
Source: pxhere.com


These signs are visually appealing and professional looking. Metal sign boards can work for various locations and establishments. Choose a good design or artwork that will be able to reflect your brand and store.


Glass Tube Light Signs

Choosing glass tube light signs can help your business an emphasis, especially at night

Glass tube light signs can help offer a look like no other, especially at night. These are ideal for businesses that work well into the night, like bars, restaurants, and clubs. There is a wide selection of styles and designs that you can choose which can help make your business the life of the party once these signs are lighted.

These are just some of the signs that you can use to make sure you get your customers’ attention the next time they pass by your store. Should you need new signs for your store, make sure you check out AffordableLED.com!

Friday, December 15, 2017

Store Signs You Need For Business Success

Planning your business sign will bring your business to success.

Signage remains to be one of the most effective marketing tools at a store owner’s disposal. LED signs can help sell your products and advertise your services. There are four kinds of signage that you need to take note of --- Inform, Sale, Educate, and Entertain. Let’s discuss each in more detail:


Informative Signs

Using a informative, directional signs will boost your sales and brand
Source: commons.wikimedia.org

These are the signs that help customers know where your store is and what you offer. This type can also direct customers to where your shop is should you choose to place them in high traffic areas away from your location. That said, it’s a good idea to put other relevant information on informative signs such as what products your customer can expect when they step into the shop.


Sale Signs

keep your customer up to date by informing them about your promotion

Sale signs advertise the special offers your store has every now and then. This type helps call attention to these exclusive offers, so they need to be as attractive as possible. They don’t necessarily have to be about the price of the products, you can opt to put convincing reasons as to why your customers need to avail of this offer.


Educative Signs

Using educated signs will build trust to our product with the customers
Source: art-work.com.au

These are the signs you use in-store that can help customers understand your products better. This seeks to teach the use of the products and how they can be of value to your customers. They help improve the customer experience within your store and in time, will increase your sales. For example, if you’re selling electronics, it’s a good idea to place an educative sign beside a product indicating all its features.

Entertainment Signs

Using an eye-catching LED sign will catch the attention of the passerby and make it a potential customer

Nowadays, customers have a wider selection of where to take their business. There are so many stores, restaurants, bars, and malls that they can go to; it can be easy to get lost in the shuffle. So to help make your brand stand out, entertaining signs are your best bet. Customers appreciate good humor and having fun, creative signs about your brand is going to be a plus.

By having each sign for your store can help your store get more business and profits. If you’re looking for more information on signs or if you’re looking for signs that can help make your business more attractive

Having all four types can help increase your business profits. If you’re looking for more information on signages or looking for ones that can help make your business more attractive, check out AffordableLED.com!