Friday, October 20, 2017

Creative Ways to Use LED Signs


Successful businesses employ methods that ensure that profit flow is favorable. One way for your business to improve your profits is through the use of effective advertising strategies. There are several kinds of ads that you can use to market your products or services. Utilizing LED signs and lights have shown to be effective means to draw attention to your business.

Other businesses have been using these light signs, so you have to be creative with how to advertise your products and services. So to help you get the advantage over your competition, here are a few ways that you can make use of your LED signs more efficiently:

Display Real-Time Information


Because you can update the display for your LED displays immediately, you can have a more dynamic display that shows real-time information about your business, products, or services. You can use this to show information like the weather.

Try Displaying Updated Wait Times

This is another way to take advantage of the real-time capabilities of LED signs. Perhaps particular products or services of yours have a time factor that customers need to consider, such as wait times in line. If you have a hot new product and there are long lines to avail it, your possible customers would appreciate knowing how long it’s going to be in line.

Public Service Announcements

Using your LED signs to convey public service announcements can help establish your business a reliable source of information to the communities you’re serving. This will help strengthen your brand.

Front Store Promotions

Because you can utilize different kinds of content for your digital signs, this a good opportunity for you to display the special offers for your products or services in front of your store. With more eye-catching storefront with your bright LED displays, you can attract the passersby.

Massive Screens for Entertainment


Another way you can attract people of your community to your brand is by using LEDs to display entertainment events. Try sporting events, movies, TV shows, or other media that you think your customers will find interesting.

With these uses, you can better make use of LED signs and lights. With effective advertising strategies, you can rest assured that your business will get the profits you’ve been targeting. For more information on advertising and LED lights, check out AffordableLED.com!

Friday, October 13, 2017

Tips for Creating Compelling Content for LED Signs

Creating appealing content for LED Signs

Using outdoor LED signs are a cost-effective way to advertise. As a matter of fact, about 50% of new customers learn about a business through clear digital sign advertising. In creating that kind of awareness, it’s necessary that you be able to generate visually appealing images and clear, compelling messages.


However, it’s important to remember that digital signs offer limited space for content. To help you create effective and compelling content for your outdoor advertising, here are a few tips for you to consider:

Keep Your Messages Short

LED Sign message should be short yet can be easily remebered.

Use Readable Fonts, Clear Pictures, and Good Coloring

Remember that the text has to be adequately read from far away. Use a readable font with modern, clean lines. Nowadays, a more minimalist look for signs is an excellent choice for your advertisements. It’s also a good idea to use good color combinations that can catch the eye and make your images clear.

Appeal to Emotion

Most purchases made are impulsive. So when it comes to your advertisement's appeal, appeal to your customer’s emotions. Tell your customers why they should buy your products or avail of your services. Be creative with this message.

Keep Your Content Fresh and Relevant

Digital signs provide opportunities to create content that is fresh, creative, and relevant. This versatility will allow you to create diverse content that people can always notice. Announce sales, anniversaries, congratulations of to your local sports team, and other announcements that are pertinent to your business.

Remember to Test Your Message

Before using your created LED Sign content do not forget to test it.

Never forget to test your new advertisement before you start using them. Depending on how it looks to you, you can change the text, color, and images to your liking. Once you’re comfortable with the design and layout, go ahead and post it!


With these tips, you can more effectively use LED signs for your advertising needs. Should you need more information on digital signs and advertising, check out AffordableLED.com!

Friday, October 6, 2017

The Advantages of Using Outdoor LED Lighting to Advertise


Advantages of Led signs for advertising

Using LED signs can help make your brand stand out from traditional advertisements like billboards. With the bright lights and rich displays, you can capture the attention of passersby better which can help you promote your brand and products.

So if you feel like print advertisements or traditional billboards aren’t working for you anymore and you would like to make the upgrade to LED signs, there are several advantages you can expect when you make the change:

You Can Get More Attention


Better displays and more vivid images are perhaps the best advantages that LED signs and lighting can provide. With richer images on display, it makes them much more visible to passersby. These kinds of signs are suitable for events with a lot of people, like festivals and fairs.


You Can Create More Content

Led Signs or lighting can make you create more content

Instead of static images, LED advertisements can allow for more creative content. You can shuffle different videos or message on the screen, or you could run specific ads for specific times of the day or events in your locale.

You Can Run Ads Anywhere


With the various kinds of content that you can display, one benefit of using LED signs is that you can control them remotely using a wi-fi connection. If you’re running the ads in New York and you’re based in Washington DC, you can upload content from there and allow it to run on your monitors in New York.

You Can Control Your Message More Effectively


If you use digital billboards, you have complete control of what messages or content you want to broadcast. For example, if you have a storefront business, you can use your LED signs to advertise about special promotions or events of your store.


You Can Save on Maintenance Costs


Digital billboards are made to last and are low maintenance. Traditional billboards that make use of vinyl aren’t as durable and can easily be damaged. The lighting on these signs might also need more maintenance compared to LED signs.


You Can Make More Out of Advertising




If you’re an ad company looking to update their ad spaces, LED signs can allow you to accept more clients. You can offer your LED display billboards for rent to multiple advertisers who can provide you with much more income than just renting a single space out to a single company.


With these advantages, it’s clear that LED billboards are the way to go. If you’re looking for LED signs that can help strengthen your brand, check out AffordableLED.com!

Friday, September 29, 2017

Why You Should Consider Using LED Lighting

Switching to LED lighting can be the right decision for your home and your business as using incandescent bulbs can be expensive and inefficient. Compared to these old bulbs, LED lights can shine brighter and can use energy more efficiently. So if you’re considering making use of these much efficient bulbs for your lighting needs or if you’re looking for better outdoor advertising use LED signs, here are few facts about LED lights that you should know:


LED Lights Are Efficient

Typically, a LED light bulb will use 90% less energy than that of incandescent or halogen bulbs. For example, if you’re currently making use of a 50w incandescent bulb, you can replace it with a five watt LED bulb which can produce more light for less energy.

LED Lights Last Longer

It can be costly and inconvenient to keep replacing light bulbs around the house or for your advertisements. With LED lights, you won’t have this problem as much. LED lights are built to last 20 times longer than halogen or incandescent bulbs.

LED Lights Comes in Various Colors

Incandescent bulbs offer a warm light, but with LED lighting you can get a diverse selection of colors for your home or business, especially if you’re considering using these lights for your advertisements.


LED Lights are Better for the Environment

Since LED lights make use of less energy, you’re helping in protecting the environment. Also, since you’re replacing them on a less frequent basis, you’re reducing waste that makes it to landfills.


LED Lights are More Affordable

The prices of LED bulbs have gone down significantly in the past years. Replacing your incandescent or halogen bulbs with LED bulbs are the affordable option that is cheaper than traditional bulbs in the long term. These are bulbs that practically pay for themselves regarding initial costs and once you get your electric bill.

With all the benefits that LED lighting can provide, it can be better for both your home and business. Should you make the switch to LED signs for your outdoor advertising needs, make sure you check out AffordableLED.com!

Friday, September 22, 2017

How Traditional Advertising Can Still Help Your Business



Businesses nowadays have turned to the future of advertising in digital marketing. The motivation today is to be able to strengthen their brands online and increase traffic to their website. However, while improving one’s brand online is a step in the right direction, it’s not only one your company can take. Traditional advertising such as LED sign displays still has a place in the world of marketing.

To supplement your overall marketing strategy, here are the benefits that traditional advertising can offer:

Better Exposure

 

Online advertising is a great way to increase brand exposure. Though a majority ofconsumers turn to the internet to search for the products and services that they’re looking for, there are still potential customers that aren’t as tech-savvy or don’t have immediate access to the internet. Traditional marketing methods such as TV ads, LED signs, and billboards can reach these potential customers.


A Wider Audience

 

When people read newspapers or magazines, go to work, or when they stay at home and watch TV, traditional mass media is still an effective way of reaching a large population of possible customers for your business. If you plan to use any of the traditional advertising methods, your brand is bound to get noticed by all kinds of audiences. In using traditional advertising, you can get a wider circulation of your ads.




Personal Messaging

Traditional advertising allows your brand to be able to interact with potential customers on a personal level. People will prefer human interaction in various aspects of their lives, and when it comes to where they want to spend their money, they will choose a business that they can relate and have a connection with. Sending direct mail like special offers for your business is one way for you to create a connection with your potential customers.



Tangible Marketing

 

Don’t underestimate the capability of brochures and business cards to connect with your potential customers. They can be good reminders about your business and your customers can look at these materials at their leisure. These are tangible forms of business ads that your customers can keep seeing for their reference.


Remember, that while digital marketing is a big help in the Information Age, having the traditional advertising to support your brand is a great way to boost business. If you’re looking for LED signs that you can use for your advertising need, check out Affordable LED.