Monday, May 21, 2018

Best Tips to Maximize the Use of LED Signs

LED signs are quite an investment, so get the most out of your signs with these few tips.

Best Tips to Maximize the Use of LED Signs | Affordable LED
Source: Instagram.com | @julien.tang

LED signs are silent salespersons of businesses. They are eye-catching sales boosters that can double as illumination at night. And because they are quite the investment, you need to maximize their use. If you’ve just bought a sign for your business and looking for tips on its usage, you’ve landed on the right article. Here are a few tips on how to get the most out of your LED signs.


*Research on the area and your audience.

Research on the area and your audience
Source: commons.wikimedia.org



Your store’s location, as well as your audience, are the basis for the messages that you will input in your programmable LED signs. Here are some of the questions to consider:

- Is your store along a busy street?
- What is the speed limit of the road where you are located?
- Are there many pedestrians?
- Are you targeting a specific demographic?


Your answers will determine the type of messages you will program in the signs, the length of these messages, and whether there’s a need to scroll or flash these messages.


*Choose the right message.

Choose the right message for your scrolling led sign
Source: commons.wikimedia.org



By doing your research, you should be able to choose the right content for your signs. There are two aspects that you need to consider, the length and the tone.

Length
  • If you are located in a busy street, the shorter the message, the better. That is why you need to be straightforward with your content. However, if your business is in a quiet area where it is not passable by cars, you can make your messages a bit longer, but still straight to the point.

Tone
  • There are many tones of voice in advertising. These include energetic and upbeat, light-hearted and wholesome, helpful and sympathetic, dark and scary, and sad and harrowing. So if your message is about limited promotions, discounts, and the like, the tone should sound upbeat enough to urge people to check out your store.


*Schedule messages at the right time.


Schedule messages at the right time
Source: flickr.com


This tip applies to businesses in the food industry. If you are flashing menu content, make sure that you have scheduled the right ones. You may be offering coffee any time of the day, but it’s best to show this message in the morning when people are in dire need of a cup to start their day.


*Do not forget to update.

Do not forget to update
Source: commons.wikimedia.org



Forgetting to update messages is a common mistake most businesses make. Remember that stale content will make people less interested in your store. No one wants to see an event invitation dated a day ago, or expired special offers. Being up-to-date with your message is the key to keeping your target audience interested in your business.

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Need to buy a new LED sign for your business? Check out AffordableLED.com!




Monday, May 14, 2018

Best Scrolling LED Sign Marketing Tips

Here are some of the best practices when using these signs for your business.

Best Scrolling LED Sign Marketing Tips by Affordable LED

Having a LED sign for your business greatly helps with attracting potential customers and keeping the flow of business smooth. If they are installed correctly, they can help with driving potential clients towards your shop. However, if not done properly, the sign may confuse people and drive them away from your business. That said, you should make sure that the programmed message in your sign is correct.

To avoid this problem, here are the three best marketing practices for scrolling LED signs to consider.

Be straightforward, specific, and clear.



A study made by Microsoft found that the average attention span of humans is now as short as a goldfish’s, which is at eight seconds. That’s four seconds less than the average in the year 2000. Because we now live in a fast-paced social-driven world, the declining attention span in no surprising. That said, marketers have to be clear and precise with their messages to keep users interested within those eight seconds.

People also tend to lose interest in signs loaded with a lot of words, and there’s a big chance that they’ll overlook some important details. Keep messages straightforward and short to get to connect with them within those eight seconds.


Keep the messages up-to-date.



Change the messages at different times of the day. If you are in the food business, you can display the breakfast menu early in the morning, the lunch menu by about 11, and dinner by about 6 PM. You can also advertise special meal sets at certain times of the day. Another example is the movie theater industry; you should be able to display the right movie titles and the right schedules.

If people read messages that are outdated, there’s a chance that they will lose interest in your business.

Always include a call-to-action.



As with any advertisement, a call-to-action is utterly important. You have to be able to urge them to check out your business using straightforward and compelling words. Effective call-to-action phrases include those that create a sense of urgency, imply exclusivity, and contain persuasive words (free, new, guarantee).

Also, using the word ‘you’ in your message tends to persuade people as it can completely change the tone. Always write in the second person to make the content engaging and sound more conversational.

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Need new LED signs for your business? Check out AffordableLED.com!


Monday, May 7, 2018

How Healthcare Facilities Benefit From LED Signs

As with any retail or food business, healthcare businesses benefit from LED technology as well.



How Healthcare Facilities Benefit From LED Signs | Affordable LED


In healthcare facilities such as hospitals and specialist clinics, the flow of information, as well as quality, are important. This is true for any fast-paced, busy work environment. And to keep the flow of information smooth, some install illuminated signs in waiting areas. These signs allow clinics and hospitals to communicate with patients, visitors, and employees in real time. And if your facility doesn’t have any, it’s time you invest in them. Here are other reasons why LED signs are beneficial to healthcare facilities.


These signs help with the smooth flow of hospital operations.



As mentioned earlier, the flow and quality of communication become better with illuminated signage. They can display important messages to employees, patients, and visitors, such as visiting hours and names of available doctors. Hospital staff can easily program them with these messages and other vital information that people needed to know.


Important healthcare information is easily seen.



Compared to posters, illuminated signs are much easier to see, especially for patients who have eyesight problems. People do not need to squint to see vital information like warning signs, important announcements, contact numbers, and doctor/patient information. These signs can also act as an alert system to raise awareness inside the hospital or clinic in times of emergency.


They save time and money.



Switching to LED signs from printed materials reduces hospital costs. There is no need to print out, put up, and take down posters every time there are any new announcements. There is no need to worry about designing posters as well. These signs also use less electricity and do not require regular maintenance. The switch to LED technology definitely will reduce overall costs in the long run.

Shop Red Indoor Programmable Scrolling Sign at Affordable LED

LED signage is definitely more efficient than printed signs or billboards as they are able to convey messages faster and more straightforward. They help patients and visitors navigate the place and improve communications with staff and patients as well. So if you need one for your business, check out AffordableLED.com and get to find that sign that fits your business’ needs.



Monday, April 30, 2018

Reasons Why You Should Get a Scrolling LED Sign

Learn why these signs are worth the investment for your business.

Reasons Why You Should Get a Scrolling LED Sign | Affordable LED


Scrolling LED signs are mostly seen in sporting arenas, churches, and bars. However, these type of signs can also be used in other businesses as well. Whether you are a retail shop or a medical clinic, these signs are a great way to market your business and products or services. Here are the reasons why scrolling LED signs are beneficial to your business.


Attention-getters

Item # TBR-1343 - Tri Color Indoor Window Scrolling Sign (Size: 13"H x 43"L x 3 1/2"D)


These signs are such attention-getters, they don’t need to be big to be seen. And this is true whether the sun is up or down. The LED lights are so bright they can still grab attention during the day. The movement of the words on the sign catches passers by’s eye more effectively as well, versus a static sign.


Great for many messages

Shop scrolling LED signs at Affordable LED


With these signs, you can display as many messages as you like in succession. You will be able to deliver your message quickly in such an efficient manner. Adding, removing, or changing the messages is an easy feat as well. This means that you can keep customers up-to-date with new product/service announcements like flash sales, price changes, and other important messages easily.

No big space needed

Item # CNT-1666R -  Red Indoor Programmable Scrolling Sign (Size: 16"H x 66"L x 3 1/2"D)


Unlike a giant static billboard, scrolling signs do not require a large area. You also have the option to suspend them in the middle of the room if you do not wish to mount them on the wall. It’s definitely a blessing to shops that do not have much space or to businesses who like to keep their shops clutter-free.


No need to buy space

Item # CNT-941B -  Blue Indoor Programmable Scrolling Sign (Size: 9"H x 41"L x 3 1/2"D)


And because you do not have to buy advertising space, you save a whole lot of money. Advertising spaces require you to pay energy fees and other additional costs, and you can only have the time your budget allows you to. With scrolling LED signs, space is all yours without any monthly fees. LEDs are energy-saving lights, so you don’t need to worry about your electricity bills.

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Want to invest in some LED signs for your business? Shop them at AffordableLED.com!


Monday, April 23, 2018

The Different Uses of Writable LED Boards

Get to know the different ways you can use these boards.

Shop Affordable LED Writable Illuminated LED Board - Black Surface

LED signs are one of the ways to convert passers-by to potential customers. Because aside from being an effective advertisement, these signs can also entertain and inform. There is also no need to pay for advertising space, and the message can be changed at any time. The writable LED boards, for example, has many other uses. If you’re planning to get one for your store or your home, you’ve landed on the right article. Here are the many different ways you can maximize the use of your writable LED boards.


Announce promotions and special offers

Announce promotions and special offers led signs

If you want your customers to be informed of your new offers such as discounts on select items or a grand opening, announce them all on your sign. The different colors will attract more people versus a simple handwritten sign on cardboard. You can use the board in tandem with programmable LED signs for better effectivity.


Special menu

Shop Affordable LED Writable Illuminated LED Board

For bars and diners who have a special menu that gets changed daily, a writable LED board is a necessity. There is no need for restocking chalk or brushing off chalk dust with this board. Plus, it’s more eye-catching than a traditional chalkboard. For homes, this is a great way to encourage young children to eat by letting them choose healthy food from the “menu.”


Products or services you offer

Products or services you offer in led sign


Are you a newly-opened business? Do you have new items to offer? Announce to the world the products or services that you offer so passers-by would know what you are all about. You can also include the prices, so they'll see that you are selling them at the best price possible.


Directions



Can use led sign for direction



If your store is located far from the main road and is a bit inaccessible, you can direct your customers to your shop with your board. It’s as easy as drawing an arrow and writing some straightforward directions or description.


Spice up your bedroom

bedroom led sign



Just like neon LED signs, writable boards are a great room decor too. You can let your creative juices flow and draw pictures or write daily inspirational quotes to keep you motivated. It also a personal reminder board for easy to forget dates and events.

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Need a writable LED board for your business or personal use? Shop at AffordableLED.com!


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