How Traditional Advertising Can Still Help Your Business

Businesses nowadays have turned to the future of advertising in digital marketing. The motivation today is to be able to strengthen their brands online and increase traffic to their website. However, while improving one’s brand online is a step in the right direction, it’s not only one your company can take. Traditional advertising such as LED sign displays still has a place in the world of marketing.

To supplement your overall marketing strategy, here are the benefits that traditional advertising can offer:

Better Exposure

 

Online advertising is a great way to increase brand exposure. Though a majority ofconsumers turn to the internet to search for the products and services that they’re looking for, there are still potential customers that aren’t as tech-savvy or don’t have immediate access to the internet. Traditional marketing methods such as TV ads, LED signs, and billboards can reach these potential customers.

A Wider Audience

 

When people read newspapers or magazines, go to work, or when they stay at home and watch TV, traditional mass media is still an effective way of reaching a large population of possible customers for your business. If you plan to use any of the traditional advertising methods, your brand is bound to get noticed by all kinds of audiences. In using traditional advertising, you can get a wider circulation of your ads.

Personal Messaging

Traditional advertising allows your brand to be able to interact with potential customers on a personal level. People will prefer human interaction in various aspects of their lives, and when it comes to where they want to spend their money, they will choose a business that they can relate and have a connection with. Sending direct mail like special offers for your business is one way for you to create a connection with your potential customers.

Tangible Marketing

 

Don’t underestimate the capability of brochures and business cards to connect with your potential customers. They can be good reminders about your business and your customers can look at these materials at their leisure. These are tangible forms of business ads that your customers can keep seeing for their reference.


Remember, that while digital marketing is a big help in the Information Age, having the traditional advertising to support your brand is a great way to boost business. If you’re looking for LED signs that you can use for your advertising need, check out Affordable LED.

Why Go For LED Signs?

By now, many establishments opted to use LED signs for marketing their business and display products and events. Not only are they efficient marketing tools, but there’s a whole lot of reasons why LED signs are the better choice when it comes to increasing foot traffic and sales. Below are a few advantages should you choose to switch to open signs made of LED:

LED signs are more energy-efficient because of its low-power consumption. 

These marketing tools can be used for as long as 100,000 hours of consumption before replacement is needed. LED signs allow big savings on monthly electric bills, which store owners will surely appreciate in the long run.

LED signs come in a variety of animation modes. 

Not only are colorful LED signs aesthetically pleasing, they also have different methods of animation that people can watch when passing by establishments. This strategy certainly allows for brand recognition and name recall.

Programmable indoor and outdoor message boards are now available wherein businesses can customize the type of information to display. 

Additionally, these programmable LED signs are easily programmable via a PC or remote control. By constantly changing your advertising message, customers are informed that you regularly update your business and are in line with whatever trend is occurring in the market.

Most LED signs nowadays are environment-friendly.

Because consumers are becoming more and more conscious of their environment, it’s only natural that they patronize businesses that do the same. By being eco-friendly, businesses are being exposed to a wider range of target audience. Additionally, environment-friendly LED signs are safer to operate as leaks are avoided and toxicity is non-existent.

LED signs may cost more upon initial payment but benefits can be felt in the long run. By investing in open signs made of LED, building brand recognition is now easier for businesses. These signs are perfect for coffee shops, restaurants, cafes, and even for home use.

LED Signs are Friends of the Earth

Wonder how outdoor and indoor programmable LED signs help save the environment? Traditional LED signs may cost less but constant replacement is more expensive in the long run. Nowadays, sign manufacturers have programmable message boards that clients can easily update without manually replacing individual letters, which can be too labor-intensive.

This task of changing letters each time a new promotion or event happens is not only daunting, but harmful to the environment. By using programmable LED signs, all one needs to do is use the remote and program the sign from a remote computer. Programmable message boards can take your business to the forefront with features such as animation, ease of access, and constant updates which users can easily control.

The amount it takes to change a broken or damaged lightbulb for traditional LED signs takes longer than the amount of time you’ll need to update the message on your programmable open signs. The time you save can be used for more productive activities, such as helping more customers or generating more ideas for future promotions.

To add a more personal touch to your programmable message board, a simple thank you that appears at a specific time will do. You can alternate this with different messages such as announcing special events, promotions, or simply displaying your store hours. Take advantage of the brightness and the various colors your programmable message board can display. Vivid hues attract the attention of roving customers’ eyes and it’s best to keep your messages brief but concise.

Moving images or graphics are far more attractive than stationary ones. Use the crawl option or have your image or text move up and down the LED sign for more activity. With these animated programmable open signs made of LED displayed outside your establishments, foot traffic and sales will definitely increase.


Indoor programmable LED signs, on the other hand, can display specials of the day or the prices of the products your business offers. Whether you decide to purchase an indoor or outdoor programmable message board, keep in mind that it’s worth the price because it’ll help increase name recall, product awareness, and most especially revenue sales.

How to Make Your Business or Office Energy-Efficient

 

Green is for money.

That is why we believe that turning your business green would yield you more profits in the long run. And one way of making your office or business green is making it energy-efficient. Here is a list of ways on how you can make your business or office energy-efficient.

• Select ENERGY STAR qualified appliances

When buying new office equipment, it is always best to think about the long term gains or losses you might experience. Paying a price which is slightly higher upfront for an energy-efficient unit can be compensated by the savings you will be able to make using that.

• Cut idle time

Leaving any equipment or lighting fixtures on when not in use can create produce unnecessary expenses. Aside from reflecting on your monthly electricity bill, keep them on can also affect the life cycle of these units. Make sure to create a startup/shutdown plan to monitor energy consumption and equipment use.

• Use energy-efficient signs for your store

When I say energy-efficient signs, I’m pointing for conventional signs or writeable led signs for your business. There are several energy-efficient led signs in the market that are of high-quality and can last long. A scrolling LED sign is one of the best invests for your business.

Having energy-efficiency, cost-effectiveness and durability rolled in one makes any LED advertising board a great investment for any business owner. These are certainly crucial points that can aid in the growth of any business venture.

• Maintain and repair

Leaving your PC on or the internet router on when nobody uses it become energy leaks. Though they may seem too little to cause any problem, these minute details can have big impacts in your operation costs and energy consumption. Don’t let these daily wear and tear swell up your energy bills when you can do something about them.

• Recalibrate to stay efficient

Maintain the performance of your equipment through regular recalibrations and performance checks. These units can fail, fall out of calibration or readjust due to regular use.

How Can Signs Affect Your Business?

If you’re planning to operate a small business in your area or already has one, “buying a signage” is one of the basic things you should consider as an early form of advertisements. According to the Chamber of Commerce, “customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.” Thus, signs can make it easier for customers to transact business with your company.

Drawing Attention

Signs serve as a type of silent salesperson for your business. It let passersby know that you exist and help potential customers locate your business easily. According to The Small Business Connect website, studies indicate that as many as 45 percent of first-time customers who visit a business do so because they noticed the sign. Thus, one can say that business signage is still one of the best and proven ways to promote a business.

Brand Promise

A business sign should convey the promise of your brand and the high standards of your business; what sets you apart from others. Signs should help you introduce and reinforce your business's brand. Constant exposure can implant your business in the minds of daily passerby and increase the chance that they will come to you when they need what you offer.

Promotions and Discounts

One of the best ways to attract customers is to promote a discount or sale on your product/service by using business signage. It entices people to stop in on impulse and make a purchase. Signs can help you convey short promotional information that can generate additional sales.

Significance

Signs can be an important factor of a business's overall marketing strategy. It reinforces your business’ brand and is used to draw attention to promotions and convey information about your business. Plus, its visible 24 hours a day, 365 days a year, making its effect continuous.

Benefits

According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers. Business signs comes in different varieties such LED signs, outdoor signage, informational signage and promotional signage.