Advantages of Multi-color LED Signs

Learn why you should get your business at least one of these signs.

The year 2018’s almost up, have you thought of upgrading your business’ signs? This 2019, upgrade with brighter multi-color or full-color LED signs to boost your sales. These signs are a great investment to anyone who owns a shop because of its many advantages. Wondering what they are and how these signs can increase sales? Read on.

Here are the top three benefits of owning a multi-color LED sign:

They are more noticeable.

Because people are used to seeing single-color signs, these multi-color ones are sure to catch their attention more. Instinctively, people are drawn more to visual, animated content, instead of static text. This is especially true if you are using a scrolling LED sign to display long messages. You can also be creative with the animations to make your content more eye-catching.

Multi-color LED signs are brighter than monochrome ones.

LED signs and displays that have more than one color are generally brighter. They can be seen more at night and even in broad daylight. That said, they are far more noticeable than traditional static signs, and the old monochrome LED signs. So if you want to reach more potential customers at any time of the day, invest in these multi-color signs.

These signs add a fun flair to any establishment.

And because these LED signs come in many bright colors, they naturally add a fun flair to your shop. That said, they are perfect for places where family and kids are welcome, such as indoor playgrounds, pre-schools, and family-friendly diners. These multi-color signs are also ideal for other recreational businesses like arcades, sports venues, and theme parks.

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Think these multi-color and full-color signs are what your business needs? Head on to AffordableLED.com and make that investment now!

Christmas Messages Ideas for Your LED Signs

Instill the holiday spirit to all your customers.

Source: Etsy.com | TheFarmhouseSign

If you have writable LED boards or scrolling LED signs displayed inside your business, then it’s best to write or program holiday messages in them now that Christmas is just a few weeks away. Not only will your store be in the holiday mood, but you will also get to liven up the spirit of anyone who comes inside. So for this week, we made a list of the best uplifting Christmas messages you can display in your LED signs. Let us know which one is your favorite!

Christmas song lines

Source: Etsy.com | OconeeSignShack

What else can get you in a holiday mood than Christmas songs! Pick a favorite line from your favorite song, just like the one in the photo. You can also go with the upbeat, “Joy to the World” or the more mellow “White Christmas.”

Sweet holiday quotes

Source: Etsy.com | CornerCottageDesigns

This one’s perfect for coffee shops and restaurants. Hot cocoa with marshmallows is perfect to drink this time of year, so make the experience more romantic and fun for your customers. Flash this message in your programmable LED sign every time someone orders a cup.

A Christmas wish to warm your heart

Source: Etsy.com | JenSinclairDesigns

This one can tug at the heartstrings. Messages that can provoke emotion will also pave the way for engagement with your customers. Ask them what they think about the quote and if they agree with it. There’s nothing more heartwarming than exchanging stories with happy customers.

A funny holiday quote

Source: Etsy.com | GerardiHouse

Display holiday jokes in your LED signs to lighten everyone’s mood. Make sure the joke’s appropriate in your type of business; you cannot mention potty jokes in a place where kids come in. Be wholesome if you are a kid-friendly business, and that quote in the photo is an excellent pick!

The perfect combination of a Christmas song line and a joke

Source: Etsy.com | SandJBargainVault

If you can’t decide on what to program in your LED sign, then go with a combination! Re-write a song line and add a joke at the end. The example in the photo above is perfect for bars and restaurants that offer alcohol and other spirits.

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Which do you think is the best holiday message? Share your thoughts in the comments below, as well as suggestions!

Why Choose LED Christmas Lights

This Christmas, it’s better to go with LED string lights than the incandescent ones.

It’s just a few weeks to go before Christmas! If you have not started decorating your home for the holidays yet, then you reading this article came in perfect timing. Are you still using incandescent fairy lights? If you are, it’s time you upgrade to LEDs. This week, we have listed down the three top reasons why LED Christmas lights are the best holiday decors to invest in.

1. Save on power bills

Just like store LED signs and grow lights, LED Christmas lights use less power than any other type of lighting. As per the US Department of Energy, light emitting diodes use up to a whopping 75% less energy. Aside from that, these lights last 25 times longer. Using less power doesn’t affect their brightness as well. In fact, LEDs give off the brightest light, which makes them very efficient in indoor growing. With LED string lights, you are sure are going to light up your home without worrying about the rise in electricity bills.

2. Safer than incandescent lights

Unlike incandescent bulbs, LED bulbs are not hot to the touch, making them the safest lighting in your home. There will be no risk of ouchies when little kids or puppers accidentally touch them. LED Christmas lights are also less prone to breakage, which means they don’t need to be replaced often. And as mentioned earlier, they last longer. As a bonus, they’re much easier to detangle than old incandescent fairy lights.

3. Come in so many colors and styles

The first LED Christmas lights that came out were only available in a cool blue color and glow much differently from the traditional incandescent lights. But today, they are now available in a wide array of colors and designs. You can get ones in a cool blue light or ones that look more like the traditional string lights in a warm white glow. And yes, they now come in other colors too.

These LED Christmas lights may be more expensive than the traditional ones, but this high investment will offset in the long run by your lower energy costs.

Money-Saving Tips for the Christmas Season 2018

It’s the most wonderful time of the year, but not so much for your pockets.

Time flies faster when you’re busy with work and life. And the same goes for money; one moment you still have a few hundred dollars in your wallet, the next second, you got just a few dollars left. This is especially true now that the gift-giving season is a little over a month away. To avoid becoming penniless in January, here are a few money-saving tips that you can try.

Recycle the previous year’s decors.

You don’t need to buy new sets of Christmas balls for your tree or get a new wreath for your door. To make your decors looks different from last year’s, you can opt to change their placements in your house or create DIY accents instead of buying new ones. Plus, it’s fun to make DIY decors with the kids!

Only use LED string lights.

Throw away your old string lights and instead invest on LED ones. These lights use less energy, so you don’t have to worry about your power bills when you turn them on all night long. Better yet upgrade all your lights to LEDs at home. The same goes for all businesses, upgrade to LED signs and see the difference between your current power bills to your old ones.

Buy presents online.

When buying presents, online is the best place. Not only do you save money on gas and parking rates and heavy traffic, but you get to go shopping in the comfort of your home. Aside from that, you can compare prices to get the cheapest one available. From baby toys to big boy toys, you can find them on various e-commerce sites. Go shopping early though, as shipping during the Christmas season can take longer than usual, and your items might not arrive on time.

Go DIY.

We already mentioned going DIY with the decors. You can also go DIY with your Christmas presents as well. Bespoke items, we believe, are definitely more appreciated by the receiver, as the giver put more effort into it. A few gifts that you can make are organic soaps, homemade baked goodies, scented candles, or handmade jewelry. Don’t forget to add a personalized note as well.

Recycle wrapping paper

There are two types of people opening gifts -- one goes mad and destroys everything, while the other type carefully removes the wrapper. If you are the latter, then you probably kept last year’s gift wrap. Now, if they still look presentable, you can use them for this year’s presents. Another alternative is to use vintage colored magazines or colored papers as gift wrap. You don’t need to buy pricey new ones, being creative is the key.

Go for end-of-sale bargains

Lastly, if you really want to save up, start one year early! Do yourself a favor and purchase Christmas decors, cards, and gift wrap by January when retailers sell them at meager prices. You’ll thank yourself by December.

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Which one of these tips have you done last year? Let us know in the comments below!

8 Marketing Strategies for Coffee Shops

Be the coffee place everyone in your area is talking about.

People love coffee, and many drink two or more cups in a day. Because of the demand for this aromatic caffeinated drink, coffee shops have opened in many places. This is especially so in areas where people work overtime or work the graveyard shift. If you are a coffee shop owner, this means a lot more competition for you. That said, it’s time to work on some strategies to make you stand out from the others.

Here are eight strategies that can help you be the coffee shop people would love to go to and chill.

Make WiFi and electric outlets available.

Unless you are Luke of Luke’s Diner (Gilmore Girls), it would be a sin to forget not to have free WiFi available in this age. There will be customers who will read e-books and require an internet connection, and there will also be ones that are aching to post a photo of their morning cup of coffee on Instagram. Electric outlets, on the other hand, are for your customers with laptops who are in your coffee shop to study or work on their business reports. Providing these are one way to make your business pro-customer.

Have comfy seats and the perfect ambiance.

Aside from the usual tables and seats, also provide comfortable couches. This would be for your elderly customers who find dining chairs a bit too hard on the back. These are also great for your customers reading books or those who just want to enjoy their coffee and chill. The perfect ambiance is also important -- the lights should not be too bright, nor too dim. Provide reading floor lamps near couches, and spotlights on areas where it needs to be bright. Make it a comfortable place for everyone, including your staff.

Provide live entertainment.

You may or may not provide live entertainment, as it all depends on your coffee shop’s theme. However, you can have a live acoustic band every Friday or weekend nights. To know which kind of live entertainment works, ask your loyal customers. Find out what type of music they would like to hear and when. Remember, you are doing this for your customers, so always choose the music they would want, not what you would want.

Install LED signage.

Let people know from a distance that you are offering the best coffee in town. Set up LED coffee shop signs outside your shop, or a 24-hour open sign. You can also install scrolling LED signs inside in which you can program today’s specials. You can also flash motivational quotes in these signs to uplift your customers. Be creative and make someone’s day.

Create a customer rewards system.

As with the major coffee shops, a rewards system is a thing people love. Collecting these points allow them to become loyal customers. This can be as simple as punch or sticker cards offering a free drink or pastry after the nth number of coffee. Aside from that, you can also offer gift certificates and discount cards, especially during the holiday season.

Have daily promotions.

Keep customers coming back to your coffee shop with different daily promotions. It can be a discount on a particular drink for the day or a free cake for every nth cup of coffee. Make sure that you offer something special to your customers every day. You can also flash your daily promotions in your programmable LED signs or write them down on the bright and colorful writable LED boards.

Utilize social media platforms.

Do not forget to create social media brand accounts. This is where you can advertise your business and products for free. Posts photos regularly -- these can be images of your menu, staff, the shop's interior and exterior, and your happy customers. You can post your promotions on these channels as well. Lastly, make sure to always respond to every inquiry to make your customers love you more.

Hire staff who love their job.

If you’ve done all seven but do not have staff that does not love your job, your coffee shop is doomed to fail. No customer wants a frowning barista who takes orders lazily. Hire people who are sure to enjoy their job no matter what. You will need people who can take grace under pressure, and are as polite to the customers as they can be. You need to remind them that smiling is infectious, that’s the first rule!