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How Electronic Signs Changed Advertising

These signages leveraged advances in advertising and marketing, boosting businesses.
How Electronic Signs and Displays Changed Advertising | Affordable LED
More and more businesses across the globe are investing in LED signages today. And although traditional advertising is still needed for companies to thrive in the industry, you can’t deny how these signs have changed advertising today. With that said, here’s how these signs leveled up advertising and marketing.

Electronic signs are smarter.



Unlike static billboards and posters, LED signs are programmable, customizable, and manageable. You can convey your message to your target audience by programming it and customizing it based on your business’ current needs. If there’s an error with the content, you can easily change it, unlike with billboards where you’ll have to recall all the promotional material you’ve already sent out.
Electronic signs are smarter
Source: http://home.bt.com

These signs cut costs.
Because these signs are able to convey your message efficiently, you don’t need to hire more staff. The communication between your business and the customers will be done via visual displays. Also, there is no need to rent advertising space if you need to let your target audience know about your new promos, discounts, or new products. All you have to do is program your LED sign with a message that says so.


How Electronic Signs and Displays Changed Advertising | Affordable LED

Electronic signs engage customers.
LED signs have better chances of converting, versus static signs. This is because they are able to engage potential customers through targeted messaging, enticing visual calls-to-action, and integrated social media. And as we have always mentioned, visual is better than text.


Electronic signs engage customers
Source: https://www.fifteengroup.co.uk

LED displays provide lighting at night.
A bright flashing open sign is enough to make people know that you are open for business even at night. Without it, people would assume that you are closed for the night. Having lighting at your store, whether you are open 24 hours or not, can also help with lessening the chances of getting broken into.

LED displays provide lighting at night
Source: https://commons.wikimedia.org

Through the years, there has been an increase in popularity and a wider usage of these electronic signages. Hence, LED signs are now becoming more affordable. So if your shop doesn’t have one yet, it’s time to consider investing in at least one and see for yourself the benefits it can give your business.

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 Need one for your business? Check out AffordableLED.com to choose from a wide selection of open signs, storefront signs, programmable LED signs, and writable LED boards.

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