Friday, July 24, 2009

The Simple Math on How LED Signs Can Increase Sales

Perhaps you may have heard an advertising pitch that LED signs can bring a 10, 15, 30, or even 50 percent increase in sales. In your mind, this may be just an advertising slogan or a marketing ploy LED sign companies use to sell their LED products. But, maybe not.

While there are no specific statistical data evident, it does not take a rocket scientist to see how a simple LED sign can increase your sales. It’s as simple as ABC:

On any given day, there is a certain number of people walking by or driving by your business.

“A” is the number of people who pass by your business daily.

Of all the passersby, a certain number of people will take notice of your business.

“B” is the number of people who notice your business as they walk or drive by.

Out of all the people who pass by your business each day (A), a certain number of people notice your business (B). Out of all those who notice your business, only a certain number of people will actually stop and go inside your store.

“C” is the number of people who make a purchase from your business.

“A” remains to be uncontrollable. So, out of all these people, which part of the equation are you most interested in? C, of course, as they are the people who actually make a purchase or use your service. How can you increase C? By controlling B. This is now where LED signs come into play.

It is a proven fact that blinking lights attract the eye. LED signs’ animation, moving graphics, and flashing colors that LED signs provide will make heads turn. Displaying LED signs in your business will increase the number of people who notice your business (B).

Once more people notice your business (B), it is a mathematical fact that the chances of people making a sale also increases (C). As the number of people who notice your business increase, so does your chance of getting a sale.

Simple, right?