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Showing posts from July, 2009

The Simple Math on How LED Signs Can Increase Sales

Perhaps you may have heard an advertising pitch that LED signs can bring a 10, 15, 30, or even 50 percent increase in sales. In your mind, this may be just an advertising slogan or a marketing ploy LED sign companies use to sell their LED products. But, maybe not. While there are no specific statistical data evident, it does not take a rocket scientist to see how a simple LED sign can increase your sales. It’s as simple as ABC: On any given day, there is a certain number of people walking by or driving by your business. “A” is the number of people who pass by your business daily. Of all the passersby, a certain number of people will take notice of your business . “B” is the numbe r of people who notice your business as they walk or drive by. Out of all the people who pass by your business each day (A), a certain number of people notice your business (B). Out of all those who notice your business, only a certain number of people will actually stop and go inside your store. “C”