Wednesday, August 19, 2009

Tips in Using Programmable LED Signs

With the looming economic recession, small business players are struggling to find sales. Business owners have to take drastic steps in order to boost profits and one way of doing so is investing in good LED signs.

As technology continues to develop, business players who are resilient to change are bound to fail. Business owners who are willing to take calculated risks and take advantage of new technology like programmable LED signs are more likely to survive.Programmable LED signs can bring more customers to any small business, as it is an instant attention grabber. Business owners should take advantage of this increased traffic.

Now the big question is what to put in those programmable LED signs. Take note that what is placed on the scrolling LED sign can affect sales and customer traffic.

Below are some tips on what should be placed in these LED signs:

1. Daily Specials. This is an instant attention grabber as it immediately forces or persuades your customer to make a decision.

2. Freebies. It does not matter if it is cheap, as all customers love getting freebies and would take advantage of your offer. A well thought-of, creative, and witty offer would bring an astounding increase in traffic and sales.

3. Promote your website, if you have one. People nowadays love to shop online. You can increase your customer base by tapping into the online shopping crowd.

4. Show your business hours. If you operate earlier or later than others, you may draw in the morning and night crowd.

5. Promote your services. If the name of your store does not clearly speak of the special services that you do, take advantage of programmable LED signs to tell passersby of what you can offer them.

Be creative, be unique. You may even put the latest news so that people will come to know your store as the one who gives an up to the minute breaking news, and may actually spend a minute or two reading it. The more they notice your store, the more chances you have in closing a sale.

With programmable LED signs, it is best to rotate the messages occasionally. Otherwise, regular passersby will stop looking if there is nothing new to read.