Friday, January 29, 2010

Why Businesses Need LED Open Signs

Much has been written about the advantages of LED signs over neon signs and how using LED signs can be used to maximize business profits. However, not much has been said about an LED open sign. One may ask, “what is the use of having a LED open sign if my store hours are posted or painted on my door?” The answer is simple: to show people your business exists.
To further explain the need for LED open signs, below are certain examples of how these LED signs with a seemingly inconspicuous word such as ‘open’ may do wonders for a small business.

  1. Imagine people walking or driving by a neighborhood in the wee hours of the night. The brightly lit and flashing LED open sign of your coffee shop immediately urges and invites people to warm up and pill in for a quick cup of espresso. Had a LED open sign been unavailable, the parcel of light coming from your shop would not have drawn people near.
  2. Your little diner is located along the highway. People drive by quickly without taking a second look at your store. Be noticed with LED open signs that can be seen from a distance. From afar, invite drivers to slow down and grab a quick bite to eat before heading off.
  3. You have a little barber shop that just opened up down the street. People who are quite familiar with the shops located in the area would not know you exist if an attention-grabber, such as glowing LED open signs, is not present. Who knows? People who badly need a trim will notice you right away.
  4. It’s raining or snowing awfully hard, impairing the vision of drivers or passersby. LED open signs, however, continue to flash and animate even during extreme weather conditions. Your LED open sign will immediately be noticed even from afar, inviting people to your shop.   
Whatever business it may be, LED signs are great advertising tools that provide visibility and drive traffic to your business. LED open signs serve as invitations, telling people you are present and ready to do business.  Most importantly, the radiant and flashing colors of LED open signs create a festive mood, making people feel safe and happy to do business with you even at night.