Advertising has been a vital leg of a business as it can shape that business’ outcome. Poor advertising will result to poor sales while on the other hand, creative and high impact advertising campaigns will result to customer loyalty and attract new customers. A scrolling LED sign will definitely be a good partner in advertising. Choosing the right scrolling LED sign is as important as choosing the target market of your product or service. Below are some tips on how to choose the best scrolling LED sign for your business. Set aside a budget. How much are you willing to spend in advertising your product or service using a scrolling LED sign? This will determine the next steps in choosing the right scrolling LED sign. You have to know who your target market is. Knowing this will save you time and money. Disregarding this first step will cost you money in advertising and you will never get the right results. You don't have to target everyone, just focus on the right