Friday, December 20, 2013

Installing Lighted Sign for Your Business in 2014

Here’s to another year for your business! Are you into making New Year’s resolution? The first few weeks of the year is a great opportunity to build up new strategies and plot new direction for your business.

If you have struggled in building your brand identity last year, it’s also high time to try different approach in establishing better brand recall and making your business more recognized in your area. One of the ways to set your business apart from competitors and gain more followers is through the development of brand identity through the signs you use in your store.

Hanging an electronic business sign in your store easily gives it a modern and updated look. If you have been using traditional printed sign, you can start giving your store an instant makeover by switching to LED powered open sign.

Advantages of LED open sign

Switching to LED is one of the most practical decisions you can make when it comes to store signage. It consumes little electricity compared to Neon but is more readable and catchy than printed sign. A bright LED open sign on your door can attract pedestrians and motorists even from long distance. This means more people will notice your business by exerting minimal effort on your part.

Aside from that, LED is also proven to last longer than other source of light and needs little maintenance compared to other type of lighted signs. When installed properly you can be sure that your investment can work for your advantage for many years to come giving more value to your money.

Reaching New Markets

If you were able to gain brand follower last year, why not take this year to expand your revenue and reach wider market by installing digital signage in your store? Aside from using open sign, you can also use scrolling LED sign or writable LED board to deliver useful content for your customers.

Most entrepreneurs in your area are surely deep into planning new strategies for 2014. Make sure your business won’t be left behind by updating your signage program and using efficient marketing tools to promote your business better.

If you’re into using LED for your business, check our website and find the business sign you need through our selection of LED powered signage for small to medium sized business.

Thursday, December 12, 2013

Small Business Tip: How to Save Energy during the Holidays

It's Christmas time in the city!

The good news is that, holiday means your business will be enjoying an increase in foot traffic and over all sales. Thanks to those who are taking advantage of the Holiday rush and other shopping perks like discounts and product deals.

On the hand, this is also the season where you will be spending money on added salary for your employees who will be rendering extra hours at work and also for other utilities that you need especially during the extended store hours.

As a smart businessman, you should be able to devise a strategy early on to avoid losing hard earned money on extra yet inevitable expenses, like energy charges, despite the demands of the season. This is especially true if you decided to create a Christmas Display that uses decorative lights or other electric powered materials such as digital display or electronic open sign in your store.

Here are some tips to get you through the holiday without spending too much on utility bills and expenses.

1. Put decorative lights on a Timer

Now you don’t have to worry that some lights on your window display will be left open longer than necessary. Just make sure that you have it timed correctly especially if you decided to open for more hours more than usual.

2. Switch from neon to LED 

If you are using Neon sign in your store display, this is the best time to make that switch. Sure you will be spending extra cash on new LED open sign, but soon your investment will pay off as LED uses less energy than neon. Plus it is also clearer and brighter compared to other business signs.

3. Replace old decorative lights with modern LED Lights 

Light emitting diode considerably use lesser amount of energy and is even safer to use in business establishments. This is because LED Holiday lights do not easily become heated saving you from possible electric issues and accidents.

4. Have your store heater checked by professionals

As winter comes, you will need to provide extra warmth for your customers to keep them comfortable inside your store. Make sure to have your entire heating device checked by a professional to see if each one is functioning properly or if it needs to be replaced by energy efficient models or brand.

Keep the Holiday season stress free and cozy with these energy saving tip!

How Storefront Signs Can Increase Your Business

Luxury stores and fashion boutiques in popular shopping districts pride themselves with excellent storefront sign. Their goal is simple: get people to notice their brand, and effectively convince them to make a purchase.

StoreFront Signs
Photo from

First time visitors and pedestrians often judge a store depending on the way perceive the storefront of an establishment. This way, they can easily distinguish one business from another and create a quick judgment on which store can offer the solution to their desires and needs.

More established brands in the industry invested a big part of their budget in creating an impressive storefront. Some of them even use sophisticated electronic message board and LED open sign to enhance their space. Small businesses, especially those on the start-up stage, can exponentially benefit in having an exciting exterior sign.

Building a Brand through Storefront Sign

One key in using a storefront sign to promote your business is by using a specific color that represents your brand. Coming up with your own font style or symbols can create a look that can quickly be associated with your product. If you already have your logo, make sure to incorporate it in your business signage and in other promotional materials like fliers, packaging and promotional posters.

Storefront Sign Branding
photo from

Catchy Storefront as a Key to Increasing Clients

Storefront sign is an important key in making your business stand out against numerous competitors. Clear, big and well lit signage can help in making your store more visible and easier to locate. Installing an electronic business sign such as programmable LED sign or illuminated open sign may cause people to stop and take notice of your brand.

If you also have a significant online presence and are using it to drive more people in your physical store, it is important to make your business easier to find by car or on foot.
Some clients who are looking for a specific establishment, tends to be frustrated when they fail to locate a store easily. On the other hand, a store that clearly states their brand name and other important information on their store exterior can be viewed as more trustworthy and reliable.

Storefront as Your Personal Advertising Space

Sometimes paying for an advertising space in a newspaper or magazine can be a little expensive for small businesses. Online ads and local billboards do not cater to a specific market that you want to engage. If you want a venue for advertisement that doesn't cost too much, your storefront can be used in this purpose.

Enlist a local graphic designer or someone in your store, to create posters and promotional images to further your products and services. Make sure to keep your designs in line your brand to make it more effective in delivering your messages to the customers.