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LED Sign Marketing Basics

Everything starts with the basics. As with any marketing or advertising mediums, knowing the basics leads to the framework of a more sophisticated plan. LED signs are no exceptions to the basics.


Who is your audience?

Know the key motivation factors on why your customers buy your products and adjust your LED sign messages to what motivates your audience. For example, you may have the lowest prices of jewelry in your town, but customers like to buy jewelry in installments or loans. A basic marketing mistake is advertising your low prices but in reality, what sparks their motivation is the low monthly installments. Your LED sign message should then convey this message.

What is your audience type?

The length of your LED sign messages should be adjusted according to the audience type. For example, a person driving by only has seconds to spare. You LED sign message should then be really short, simple, and concise. A typical example would be a LED Open sign, wherein only a single word flashes, yet conveys the needed information. Another example is LED signs on a cafeteria or lobby. Here, people have minutes to spare. Your programmable LED sign messages can then be longer.

LED sign messages should be simple.

Use simple words in your programmable LED signs and avoid creating long messages in complete sentences. A person driving down the road will not have time to ready your entire sentence and will just end up not knowing what product or service you are offering. Flash important words or phrases. Avoid too much transitions as it takes away valuable time. Aesthetics is not as important as getting your LED sign message is.

Location is the key. Installation should be clean.

Place LED signs at eye level. Avoid placing LED signs wherein the audience does not have to strain their necks looking up or down. As with installation, take into consideration when mounting the LED sign. Hide the power cord whenever possible to avoid someone tripping over it and also allowing for LED signs to have a more professional look.

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