Skip to main content

What to Avoid in LED Sign Marketing

While good-quality LED signs and programmable LED signs can instantly drive foot traffic, wrong marketing measures may do more harm than good.


Size of LED Signs. The size is the most common mistake people make when purchasing LED signs as they tend to buy LED signs that are too big to use indoors and too small for outdoors.

A 2-inch high programmable LED sign can easily be read from 10 to 80 feet away, making it perfect for offices and lobbies. A 4-inch high programmable LED sign can be read up to 160 feet away, making it too large for offices but perfect for tradeshow booths, cafeterias, ballrooms, and factories. For outdoor use, a 6-inch programmable LED sign is highly recommended.

The Use of Lowercase Letters. The bigger the letters are, the farther away passersby can read the LED sign. Lowercase letters are generally 30% smaller than capital letters, thus reducing the time that people need to read your sign. All capital letters is a must in LED signs.

The Use of Colors. While red text on black background is not exactly a friendly color combination, it is the most noticed. A mix of colors in programmable LED signs can be used for captive audiences in waiting rooms, offices or lobbies, but red is the best bet for messages that are intended to be read by people who have only a few seconds to spare.

Multiple Lines Scrolling. For right-to-left scrolling LED signs, avoid scrolling more than one line at a time as the human mind finds difficulty in reading multiple right-to-left scrolling lines at a time. If multiple lines are unavoidable, do away with the scrolling, unless the scrolling is vertically from bottom to top. Generally, people read from left-to-right and top-to-bottom

Mixing Scrolling and Stationary Texts. Do not mix LED sign formats unless there is sufficient space in between the two modes. LED signs with a stationary text line and a scrolling advertisement about it makes a difficult LED sign to read.

Using Angles. Never mount LED signs at an angle. People are most comfortable reading horizontal lines of text.

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Boost Convenience Store Sales This With Scrolling LED Signs

This holiday season, boost your sales with programmable LED signs. When it comes to convenience stores and gas stations, capturing attention is everything. Whether trying to lure travelers from the highway or attract locals stocking up for a long weekend, a scrolling LED sign could be the game-changer. Especially during the holiday season, when people are on the move and in search of gifts, snacks, or a quick fuel stop, your LED sign can drive foot traffic and sales. With the right strategy, you can use programmable LED signs to spotlight seasonal promotions, limited-time snacks, and gift cards. Here are some effective ways to use LED signs that can boost your business during the holiday rush. #1 Highlight Limited-Time Holiday Snacks One surefire way to grab attention is by promoting seasonal snacks or drinks. Think pumpkin spice lattes in the fall or peppermint hot chocolate around Christmas. Use your LED sign to promote these limited-time offers with catchy phrases like "Try Ou...
Post a Comment
Read more

10 Tips to Maximize Holiday Sales with Programmable LED Signs

For retail store owners, scrolling LED signs can help boost sales. As the holiday season approaches, retail businesses strive to attract last-minute shoppers, and programmable LED signs can be a key marketing tool. They feature scrolling messages, flashing text, and animation modes that can advertise extended hours, highlight holiday deals, and create a sense of urgency for flash sales. These scrolling LED signs help retailers boost visibility and draw customers in during the busiest shopping season with the right messaging. Here are ten ways to make the most of them to boost holiday sales: #1 Advertise Extended Store Hours for the Late-Night Crowd During the holiday season, stores often extend their hours to cater to shoppers cramming in those last-minute purchases. Programmable LED signs are perfect for broadcasting these extended hours. Use large, bright letters and animations like flashing or scrolling to make the message stand out. A message as simple as “Open Until Midnight!” or...
Post a Comment
Read more

7 Ways to Boost Seasonal Hiring with a Scrolling LED Sign

Catch the eye of potential seasonal employees with programmable LED signs. Hiring extra help during the holiday season can be tough for retailers. With so much going on, how do you make sure you get the right people to work in your store? Sure, online ads are important, but there’s something you might be overlooking -- a scrolling LED sign .  While these LED-powered signs are usually used for sales and promotions, they can also be a clever way to catch the eye of potential employees, giving you an edge in the rush to fill seasonal positions. Why LED Signs Are Great for Hiring LED signs are super easy to update and can grab people’s attention with bright, scrolling messages. You can use them to flash job openings, requirements, and even cool perks you’re offering. Imagine someone walking by and seeing a bright ad on your sign. It’s hard to ignore! Plus, these signs aren’t pushy; they catch eyes without being annoying. Another big bonus is how fast you can change the message. If you ...
Post a Comment
Read more