What to Avoid in LED Sign Marketing

While good-quality LED signs and programmable LED signs can instantly drive foot traffic, wrong marketing measures may do more harm than good.

Size of LED Signs. The size is the most common mistake people make when purchasing LED signs as they tend to buy LED signs that are too big to use indoors and too small for outdoors.

A 2-inch high programmable LED sign can easily be read from 10 to 80 feet away, making it perfect for offices and lobbies. A 4-inch high programmable LED sign can be read up to 160 feet away, making it too large for offices but perfect for tradeshow booths, cafeterias, ballrooms, and factories. For outdoor use, a 6-inch programmable LED sign is highly recommended.

The Use of Lowercase Letters. The bigger the letters are, the farther away passersby can read the LED sign. Lowercase letters are generally 30% smaller than capital letters, thus reducing the time that people need to read your sign. All capital letters is a must in LED signs.

The Use of Colors. While red text on black background is not exactly a friendly color combination, it is the most noticed. A mix of colors in programmable LED signs can be used for captive audiences in waiting rooms, offices or lobbies, but red is the best bet for messages that are intended to be read by people who have only a few seconds to spare.

Multiple Lines Scrolling. For right-to-left scrolling LED signs, avoid scrolling more than one line at a time as the human mind finds difficulty in reading multiple right-to-left scrolling lines at a time. If multiple lines are unavoidable, do away with the scrolling, unless the scrolling is vertically from bottom to top. Generally, people read from left-to-right and top-to-bottom

Mixing Scrolling and Stationary Texts. Do not mix LED sign formats unless there is sufficient space in between the two modes. LED signs with a stationary text line and a scrolling advertisement about it makes a difficult LED sign to read.

Using Angles. Never mount LED signs at an angle. People are most comfortable reading horizontal lines of text.

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