With everybody else going digital, there’s no reason for you to be left off the bandwagon. As an entrepreneur, you should know how to take advantage of technological advancements, especially in a business atmosphere where competition is cutthroat. Being competitive used to mean spending thousands of dollars on traditional advertising and marketing media. Thankfully, start-up entrepreneurs now have online LED sign manufacturers like AffordableLED.com to turn to for efficient, effective, and affordable LED signs to use in advertising and marketing.
Putting up an LED sign should not be taken for granted. Maximize every dollar spent on your LED sign by following these tips:
1. Keep it short and sweet. The message on your LED sign, that is. Remember that people are likely to just pass by on your LED sign. You have, at most, three seconds to convey your marketing message, so make every second count. Resist the urge to include kilometric adjectives and focus on the keywords that will make passersby turn into customers. If your wares are sold at half the price than the competitors, use that as your anchor to hook the customers.
2. It’s all about the location. Make sure your LED sign is placed where passersby or commuters can actually see it. Decide who your target audience is and then strategically place your LED sign within their line of vision.
3. Size matters. Vary the sizes of the words in your message. Highlight come-on words like sale, free or 50% off. Consider your potential reader’s distance from the LED sign when choosing the font size.
There are many LED sign providers in the market so it’s important to know the names you can trust. AffordableLED.com offers LED signs for business and other use. Log on now and stumble upon hot deals, great discounts and high-quality service and products.
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