Programmable LED Sign Eyed To Bring Advertising Dollars To Local High School

In our previous blogs, we shared with you stories on how a programmable LED sign can affect the dynamics of a community and even how it can affect the way we communicate while on the road.

A local high school in Nebraska is looking at bringing in local advertising dollars courtesy of a proposed programmable LED sign. York High School is entertaining a proposal from businessman George Darlington who represents a company, which provides LED signs for use in athletic venues such as school gyms. The proposed LED sign will be used as an avenue to sell ads to local sponsors for $700 to $800 with a part of the proceeds to be funneled in to support school activities.

According to the school’s Activities Director and Assistant Principal Jerry Dunn, the proposal seems “safe” for the school and it presents a “good opportunity.” He noted that while it will essentially become an advertising space situated within the school’s gym, the role of the programmable LED sign “would be minimal at best.”

Darlington’s company specializes in putting up digital boards to support local athletic programs. The businessman explained that communities who have his LED signs find that they “take pride” in what they are able to do for their local academic institution through the business generated from the signs.

The proposed programmable LED sign will have ads that change on 15-second intervals. It can also have a backlit display, which will display 30-second ads. For now, the school board is on the early voting process regarding the future of the proposed programmable LED sign.

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