Take it from Apple: How You Should Design Your Store to Hit the Big Bucks on Sales

Apple Store in 5th Ave. New York
Photo Credit: Apple

Adding a scrolling LED sign in your store can certainly do the trick. But if you want to do make it big like Apple, take these suggestions by heart as you start creating or renovating your very own retail space.

1. First, Go all out

Giving it your all doesn’t always mean spending tons of money or roasting your piggy bank to squeeze every little bit of juice from it. You can go all out in many ways without breaking your budget plan. All you have to do is be creative and set your imagination and other cost-efficient resources free.

Steve Jobs and his entire team responsible for planning the Apple stores were very fortunate to have disposable resources within their reach like money and time. They even rented out a warehouse to create a store prototype to make sure they got everything right. But not every business owner is as lucky. Here are some of the things that you should go all out with:

• Researching: Having the right amount of correct information can certainly bring you far in your dream of creating a one of a kind retail space for your business. Get to know your competitors and what they’re up to. This will give you a better idea of what you’re up against with. Studying current trends, other businesses, interior designing and anything that may be related to what you’re doing can be of great help as well. Don’t cut corners and spend time in doing your home work.
• Planning: Once you’ve had the facts straight, it’s time to roll out the drawing board. Make sure to carefully analyze your data before deciding on anything. This phase is best faced with your business partners or mentors so that you’ll be guided accordingly. Remember to be proactive in the challenges that you might face during planning. You may find yourself needing to do more research at this stage so just go for it.

2. Then remember, it’s not about you – it’s for your customers

Whoever said starting a business should just be about your dreams, goals and gains? Though entrepreneurs usually have a strong desire to achieve, offering a product or a service should greatly consider its target audience. After all it is through the patronage of your customers that you will be able to grow or make something out of your business venture. Never ever put them as the least important consideration when making any business related decision.

Interior of Apple Store in 5th Ave. New York
Photo Credit: Apple

Apple does an amazing job in this aspect. Creating the Apple retail store, they asked a group of 18 people of where they had the best service experience. 90 per cent or 16 individuals, to be exact, said it was in a hotel. And this paved the way for the creation of the Genius Bar.

In our next post, we’ll give you one more tip to make it big in the retail store field just like Apple. Visit soon to start increasing your store visitors and start reaching the customers you’ve been dreaming off.

Till next post!