Screw-It-Yourself: How to Make Your Digital Signage a Total Flop

Take a step back to move your business forward.

Today, we are sharing with you 4 of the most common scrolling LED sign message killers. These mistakes are often committed by business owners like you without them knowing. Learn these lessons the easy way and let us save you from these pitfalls.

Craft your text for the ants

Using lowercase letters is good. It’s normal – especially when you produce handwritten letters or make use of word processors in your computer. However, LED signs are not meant to be normal. They are supposed to be eye-catching, attractive and attention getting digital signage in order to be read and appeal to your customers. But if your intended audiences are ants or other creepy crawlies, by all means encode your entire advertising message in lower case.

Keep in mind that scrolling LED signs and other digital signage are often viewed at a distance. This means that your customers would be standing several feet away when they view your message. Make it comfortable enough for them to read and understand even at a distance. Reap the rewards of getting your message across when they start heading your call to action. The use of uppercase letters may mean that you are shouting – and that’s exactly what you want to do. (Digitally) Shout at your customers to make them notice you.

Take the LED sign that fits your BIG or small budget

Can’t seem to find anything wrong about this? Think again. Spending tons of dollars just because you can is not exactly going to help your business. Case in point, getting a gigantic LED sign to be used inside your retail shop is not a wise decision. Also, purchasing a tiny digital signage for outdoor use just because it’s the only one you can afford will not do the trick as well.

Appropriateness is the key. Make sure that the equipment you purchase is aligned with its intended use. Also, these tools should carry out your marketing and advertising objectives well to produce the right outcomes.

Place red text on yellow background

Making weird color choices has no place in the digital signage world. Just like making the font size easy to read, help your customers by making the text color easy on the eye. Follow the general rule on creating typographies. Pair light text colors with dark backgrounds and vice versa.

Still trying to do everything for everyone with your scrolling LED sign?

Make use of creating specifics to your advantage. Remember that in business, being a jack of all trades just turns you into just like everybody else. Differentiate and know the purpose of your advertising tools to benefit from each one of them the best way possible.

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