Screw-It-Yourself: How to Make Your Digital Signage a Total Flop

Take a step back to move your business forward.

Today, we are sharing with you 4 of the most common scrolling LED sign message killers. These mistakes are often committed by business owners like you without them knowing. Learn these lessons the easy way and let us save you from these pitfalls.

Craft your text for the ants

Using lowercase letters is good. It’s normal – especially when you produce handwritten letters or make use of word processors in your computer. However, LED signs are not meant to be normal. They are supposed to be eye-catching, attractive and attention getting digital signage in order to be read and appeal to your customers. But if your intended audiences are ants or other creepy crawlies, by all means encode your entire advertising message in lower case.

Keep in mind that scrolling LED signs and other digital signage are often viewed at a distance. This means that your customers would be standing several feet away when they view your message. Make it comfortable enough for them to read and understand even at a distance. Reap the rewards of getting your message across when they start heading your call to action. The use of uppercase letters may mean that you are shouting – and that’s exactly what you want to do. (Digitally) Shout at your customers to make them notice you.

Take the LED sign that fits your BIG or small budget

Can’t seem to find anything wrong about this? Think again. Spending tons of dollars just because you can is not exactly going to help your business. Case in point, getting a gigantic LED sign to be used inside your retail shop is not a wise decision. Also, purchasing a tiny digital signage for outdoor use just because it’s the only one you can afford will not do the trick as well.

Appropriateness is the key. Make sure that the equipment you purchase is aligned with its intended use. Also, these tools should carry out your marketing and advertising objectives well to produce the right outcomes.

Place red text on yellow background

Making weird color choices has no place in the digital signage world. Just like making the font size easy to read, help your customers by making the text color easy on the eye. Follow the general rule on creating typographies. Pair light text colors with dark backgrounds and vice versa.

Still trying to do everything for everyone with your scrolling LED sign?

Make use of creating specifics to your advantage. Remember that in business, being a jack of all trades just turns you into just like everybody else. Differentiate and know the purpose of your advertising tools to benefit from each one of them the best way possible.

Comments

5 Ways Programmable LED Signs Boost Dessert Shop Sales

Learn why dessert and pastry shop owners need to invest in a scrolling LED sign today. Are you a dessert shop owner looking to entice customers and add extra magic to your storefront? If so, you need to invest in a scrolling LED sign. At their core, these signages, also called programmable LED signs , are dynamic, eye-catching displays that use light-emitting diodes (LEDs) to create captivating visuals. These signs can be controlled and customized through software and remote control, allowing dessert shop owners to change messages as often as they please. They come in various sizes and LED bulb colors, giving the freedom to design a unique and mesmerizing storefront that stands out in the bustling crowd. Today’s article will quickly discuss how programmable LED signs can transform your desserts or pastry shop and elevate your business to new heights of success: Lighting Up Your Storefront: The Power of LED Signs Catching Eyes, Capturing Hearts: Drawing in Foot Traffic Scrolling LED

How Theaters Can Use LED Signs for Engaging Experiences

Learn how theaters and cinemas can benefit from programmable LED signs. The entertainment world has always thrived on captivating audiences, transporting them to new worlds, and immersing them in unforgettable stories. In this digital age, theaters and cinemas continuously seek innovative ways to enhance the cinematic experience. LED signs are one such technological tool that has transformed how we perceive visual communication. These dynamic and vibrant displays have gone beyond advertising to become an integral part of the entertainment ecosystem. This article discusses various ways theaters and cinemas can utilize LED signage to create captivating experiences for moviegoers. Informative Wayfinding Navigating large theater complexes can sometimes be confusing for patrons. LED signs can act as informative wayfinding tools, guiding moviegoers to their respective auditoriums, restrooms, concession stands, and ticket counters. These units can eliminate confusion and ensure a smooth, str

8 Reasons Thrift Shops Need Programmable LED Signs

Learn why thrift stores benefit well from a scrolling LED sign. The thrift store industry has experienced consistent growth and resilience in recent times. Over the past five years, the industry's revenue has impressively reached $14.2 billion , with a remarkable compound annual growth rate (CAGR) of 4.5%. Despite facing challenges, thrift stores have proven their tenacity, and in 2023, they are expected to grow by 1.4%, achieving a profitable 6.7% profit margin. The unexpected impact of the coronavirus pandemic caused temporary disruptions, leading to a decline in demand as stores had to close and social distancing measures were put in place. However, thrift stores quickly bounced back from this initial setback. The industry regained momentum as restrictions eased and people returned to in-person shopping. This resilience demonstrates the enduring appeal of thrift shops, making them a lucrative market for savvy owners to explore. Owners can use innovative tools like programmable

Affordable LED Blog

Search This Blog