Show Me the Money: How to Rake in Profits with Digital Signs

Your scrolling LED sign is a cash cow – you just don’t know it yet. That’s why we’re dedicated to helping you.

In our previous post, we’ve shared a couple of tips on how you can get the right advertising message on your LED display boards to start making those sales. Here are 2 more tips and the golden rule to help you do so:

Let Customer’s Grove to Your Move

Any business advertising always aims to make any form of sale. And if your programmable LED sign doesn’t deliver, then you might as well consider it as a flop. Be real with the purpose of your advertising and what you intend for it to do. If you want customers to attend your 3-day sale event, then say so. This is better known as a call to action. And as the term suggests, this part of your advertisement calls upon your customers to act – hopefully according to your will.

Here are some calls to action worthy of a try:

-- Start with your free trial today

-- Take your second cup of coffee – for free!

-- Buy now, for half the price

Let your imagination run wild to create ingenious calls to action.

Explain: NEVER Shove the Sale up Your Customer’s Throat

Selling has become so overrated. For one, nobody likes to be forced into buying something that in the end turns out to be the complete opposite of what it promised to do in the first place. Also, customers really do know better now than their grandparents. The slightest hint of trying to get a dip off their pockets can easily be spotted in a matter of seconds. So does this mean that advertising is dead? Not quite. But you have to remember that the competition is tougher this time. Prove to your customers that your product or service is worthy of their time and hard-earned money.

Customers are always after the “what’s in it for me?” So don’t forget to explain how your products can benefit them or better yet change their lives for the better.

Golden Rule: Don’t Forget About your Customers – Make Them Feel Good

All of the tips we’ve shared with you in this two-part special all boils down to this million-dollar fact. Customers should mean the world to every business. Aside from being the prime drivers of revenues, these stakeholders keep any company in business. They should be the start and end of every decision or every step undertaken by your company.

When you keep this in mind, we’re sure that you will be able to sell your advertising messages whether they’re plastered in digital signages, brochures or T-shirts.

Got the right message to your customers?

Share with us how you created them by leaving a comment below.