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Digital Signage Menu Boards: Changing the Food Service Industry


Every aspect of our lives has been touched by technology.

Our forefathers might have not imagined the changes brought about by the internet and other inventions that linked our time to theirs.

The food service industry has its fair share of using cutting edge technology today. Aside from the tools utilized to prepare food, sophisticated ways of presenting them as well as the business is also available now. Digital menu boards and scrolling LED signs pioneer the concept of interactive advertising for food service companies. Many fast food companies, cafes and bars among other food establishments have embraced these technologies and are continuously reaping the rewards of their investment that grow their respective ventures.

According to the infographic published by Digital Signage Today, here are the top benefits of having a digital menu board in your restaurant:

  1. -- Centralized control of menu board content
  2. -- Better pricing flexibility
  3. -- Less expensive menu changes
  4. -- Increased customer satisfaction
  5. -- Increased sales of promotional items
  6. -- Improved operational efficiency
  7. -- Better compliance with menu labeling laws
  8. -- Higher check averages
  9. -- Increased sales of high margin items
  10. -- Improved order accuracy
  11. -- Increased foot traffic
  12. -- Higher margin per transaction

The visual also provided these fast facts about the fast food services industry:
·         70% of sales made by quick service restaurants come from drive-thru purchases
·         27.3% of restaurants that have digital menu boards employ the same equipment
·         It takes anywhere between 7 and 12 months on the average to recover the investment made on digital menu boards
·         Digital menu boards brought about an average increase in sales of 1 to 3% for restaurants that have this feature. In more general terms, businesses with digital menu boards enjoy an increase in sales of not more than 3%.

Special Feature: Digital menu boards can help restaurants provide calorie counts to their customers

Under the Affordable Care Act of 2010, food establishments with over 20 locations are required by the government to publish calorie count on menus and menu boards for standard item offerings. The policy affected more or less 200,000 establishments. However, this ruling was able to help the 71% of adults who are trying to eat healthier meals.  

For more information on digital menu boards, take a look at the informative infographic below.


Top 12 Benefits of Digital Menu Boards [Infographic]
Top 12 Benefits of Digital Menu Boards [Infographic]
Compliments of Digital Signage Today

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