Every aspect of our lives has
been touched by technology.
Our forefathers might have not
imagined the changes brought about by the internet and other inventions that
linked our time to theirs.
The food service industry has its
fair share of using cutting edge technology today. Aside from the tools
utilized to prepare food, sophisticated ways of presenting them as well as the
business is also available now. Digital menu boards and scrolling
LED signs pioneer the concept of interactive advertising for food service
companies. Many fast food companies, cafes and bars among other food
establishments have embraced these technologies and are continuously reaping
the rewards of their investment that grow their respective ventures.
According to the infographic
published by Digital Signage Today, here are the top benefits of having a
digital menu board in your restaurant:
- -- Centralized control of menu board content
- -- Better pricing flexibility
- -- Less expensive menu changes
- -- Increased customer satisfaction
- -- Increased sales of promotional items
- -- Improved operational efficiency
- -- Better compliance with menu labeling laws
- -- Higher check averages
- -- Increased sales of high margin items
- -- Improved order accuracy
- -- Increased foot traffic
- -- Higher margin per transaction
The visual also provided these
fast facts about the fast food services industry:
·
70% of sales made by quick service restaurants
come from drive-thru purchases
·
27.3% of restaurants that have digital menu
boards employ the same equipment
·
It takes anywhere between 7 and 12 months on the
average to recover the investment made on digital menu boards
·
Digital menu boards brought about an average
increase in sales of 1 to 3% for restaurants that have this feature. In more
general terms, businesses with digital menu boards enjoy an increase in sales
of not more than 3%.
Special Feature: Digital menu boards can help restaurants
provide calorie counts to their customers
Under the Affordable Care Act of 2010, food establishments with over 20
locations are required by the government to publish calorie count on menus and
menu boards for standard item offerings. The policy affected more or less
200,000 establishments. However, this ruling was able to help the 71% of adults
who are trying to eat healthier meals.
For more information on digital
menu boards, take a look at the informative infographic below.
Top 12 Benefits of Digital Menu Boards [Infographic]
Compliments of Digital Signage Today
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