Interactive Shopping Display by Adidas and How Your Business Can Survive Without It

Interactive Shopping Display by Adidas and How Your Business Can Survive Without It – Just Yet

A touch screen scrolling LED sign is not unimaginable after all.

Adidas takes the spotlight on innovation initiatives as its fully functional virtual store in Germany goes for a six-week pilot run.

According to Digital Signage Today, customers can shop seamlessly by using the intuitive touch screen window display and their smartphones where the actual purchase transaction can be carried out. The life-size display products can be manipulated by shoppers for further exploration and play.

The process of real time interactive shopping begins with the user visiting of a URL in their mobile phones. Once users have accessed the online platform, a one-time PIN is required in order to be connected to the virtual shopping interface and shopping bag. Adidas goods placed inside the shopping cart automatically appears on the shopper’s smartphone.

Sharing of purchases through social networking platforms, social media sites and emails can be done with this inventive shopping concept of Adidas. Customers are also allowed to shelf their product choices for future purchase. Interaction with the digital mannequin to make them move or perform playful actions can be done through hotspot access points on the virtual screen.

If following the lead of Adidas when it comes to product display is not for you, here are two great investments that you should consider maximizing the exposure of your products when shoppers pay you a visit:

Display racks come in various forms. These fixtures are specifically meant to showcase your products not only in your retail shop also when you participate in exhibits, trade shows, fairs and other out-of-store selling activities. Plastic, sheet metal and acrylic are three of the most common materials used in making display stands.

In choosing pieces for your store, it is best to look at several considerations before proceeding with any purchase. A store’s interior design as well as company branding can have a considerable effect on store display preferences.

Apart from where you place the goods to be sold, having a good lighting system within the store is also necessary. Proper illumination can work well in highlighting your products. This will hopefully allow your customers to see your products in a different light that leads to the check out counter.

Find the latest news on lighting and digital signage innovations here AffordableLED.com

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