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LED Light Voting: CNN Partners with the Empire State Building to Announce the Next US President


In an official press release, CNN announced its partnership with the Empire State building in New York that would bring color to this year’s US Presidential Election by displaying the election results on the towering building through the use of LED lights.

In this case, a scrolling LED sign display of the result has been ousted as one creative means of proclaiming such pivotal news not only to New Yorkers but for the rest of the country and the world as well.

CNN has been innovating in the way they deliver news particular when it comes to the elections. Back in 2008, the news station made use of holograms to get in touch of reports and anchors in a different state to still be able to deliver election updates and news as it happens. Here is a video of CNN’s hologram reporting 4 years ago.


The upright LED-illuminated meter will be placed on the spire of the historic Empire State building as it provides the actual counts for the race to 270 electoral votes. Presidential candidates Barack Obama and Mitt Romney each get a color that generally signifies the political party they represent. The blue lighted bar will represent President Obama’s electoral votes while the red one will be for Republican presidential candidate Governor Romney.

The use of programmable LED sign on the Empire State Building also marks the debut of the newly installed LED panel technology of the famous structure. This cutting-edge lighting fixture is by Philips Color Kinetics. On election night, the building will carry the patriotic shades of red, white and blue. Once CNN has made a projection as to the winner of this year’s presidential election, the tower will carry a single color, either red or blue depending on the projected winner.

Standing tall and proud at 1,454 feet above Midtown Manhattan, the Empire State Building is certainly a sight to see. This “World’s Most Famous Office Building” has been a witness to many significant events with its tower lights. The lighting tradition in recognition of milestones and holidays to name a few began in 1932.

Is the LED technology a versatile tool? What do you think of this lighting innovation?

Let us know what you think of this innovation as well as the elections by leaving a comment below. 

News Source: CNN

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