As the year ends, we’re pretty
sure that you’re gearing up to face head on the business challenges that 2013
has to offer. One battle ground for any business next year would surely be in
the areas of marketing and advertising especially with the rise of smartphones,
tablets and other mobile gadgets that allow the world to function faster and
seamlessly.
Is your digital scrolling LED sign prepared to
battle it out with online marketing means when it comes advertising within the
confines of your business?
Today, we’re sharing with you 3
easy tips that you can apply to boost your in store advertising efforts in
2013. Feel free to share your
thoughts and ideas with us in the comments below.
Digital Sign Upgrade Tip # 1 Revisit your guidelines for writing
advertising messages
Interactive display boards
including scrolling LED signs can do a great deal in keeping your customers
informed of announcements and offers by getting your advertising message
across.
Do you have clear guidelines in writing advertisements and
announcements on your digital signage?
If you’re still trying to put
together a policy on how to advertise your products and services on digital
signage platforms, here are 3 simple guidelines that can effectively lead you
through the process:
- Keep it short
and simple
Your in store
scrolling LED sign is not the best place to display your novel. So if you’re a
budding writer, better pen down your prose on a journal and not on a useful
advertising medium.
Keep in mind
that moving signs could be difficult to follow if they’re lengthy. Place into
consideration that they are moving and can’t be read entirely in one go. With
this in mind, craft your advertising messages or in store announcements in a
manner that your customers can understand easily. Don’t forget to add a dash of
creativity to capture the attention of your readers at once.
- Go straight to
the point
Say your
message outright and say it fast. Though it might be good to give a background
or the details of your promo first, try to resist this style of advertisement
writing.
It would be
best to announce to the world right away that you are reducing prices before
you mention that part of the proceeds will go to a charity that your brand
supports. In this way, your message is focused and it highlights properly the
main message which is the sale that you’re hosting.
- Put your audience
first
Many brands
tend to forget about this from time to time. As business owners, we should
always keep in mind that our customers will always be the reason why we have
been in busy and why will continue to do so for the next couple of years or even
decades.
Make it a point
to understand the preferences, purchasing habits and other important
information about our target audience. In this way, we are able to directly
communicate messages that they deem important and they understand.
Always keep in mind that well
crafted messages, advertisements and content are highly capable of producing
better results for your business.
Digital Sign Upgrade Tip # 2 Go for maintenance checks
Don’t wait for your indoor LED
sign to cause any problems before having it checked by a technician. If your
warranty covers maintenance checks and services, feel free to take advantage of
your retailer’s after-sales care package. Doing so will help you make sure that
your investment on a store sign is protected and lives up to your expectations.
And if you’re still using neon
signs for your dinner, coffee shop or salon…
Digital Sign Upgrade Tip # 3 Switch to an indoor LED sign
This is the best thing that you
can do for your sign advertising for 2013. AffordableLED offers a wide range of
LED signs that are highly capable of reducing your energy costs while
performing at their best for a very long time. Choose from our open signs,
scrolling LED signs, LED boards and other digital signage products that will
surely answer the needs of your business while keeping you on the budget.
Happy Holidays and Have A Great New Year!
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