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3 Simple Ways to Upgrade and Revamp Your Digital Signage For 2013



As the year ends, we’re pretty sure that you’re gearing up to face head on the business challenges that 2013 has to offer. One battle ground for any business next year would surely be in the areas of marketing and advertising especially with the rise of smartphones, tablets and other mobile gadgets that allow the world to function faster and seamlessly.


Is your digital scrolling LED sign prepared to battle it out with online marketing means when it comes advertising within the confines of your business?


Today, we’re sharing with you 3 easy tips that you can apply to boost your in store advertising efforts in 2013. Feel free to share your thoughts and ideas with us in the comments below.  

Digital Sign Upgrade Tip # 1 Revisit your guidelines for writing advertising messages

Interactive display boards including scrolling LED signs can do a great deal in keeping your customers informed of announcements and offers by getting your advertising message across.

Do you have clear guidelines in writing advertisements and announcements on your digital signage?

If you’re still trying to put together a policy on how to advertise your products and services on digital signage platforms, here are 3 simple guidelines that can effectively lead you through the process:

  • Keep it short and simple

Your in store scrolling LED sign is not the best place to display your novel. So if you’re a budding writer, better pen down your prose on a journal and not on a useful advertising medium.

Keep in mind that moving signs could be difficult to follow if they’re lengthy. Place into consideration that they are moving and can’t be read entirely in one go. With this in mind, craft your advertising messages or in store announcements in a manner that your customers can understand easily. Don’t forget to add a dash of creativity to capture the attention of your readers at once.

  • Go straight to the point

Say your message outright and say it fast. Though it might be good to give a background or the details of your promo first, try to resist this style of advertisement writing.

It would be best to announce to the world right away that you are reducing prices before you mention that part of the proceeds will go to a charity that your brand supports. In this way, your message is focused and it highlights properly the main message which is the sale that you’re hosting.

  • Put your audience first

Many brands tend to forget about this from time to time. As business owners, we should always keep in mind that our customers will always be the reason why we have been in busy and why will continue to do so for the next couple of years or even decades.

Make it a point to understand the preferences, purchasing habits and other important information about our target audience. In this way, we are able to directly communicate messages that they deem important and they understand.

Always keep in mind that well crafted messages, advertisements and content are highly capable of producing better results for your business.

Digital Sign Upgrade Tip # 2 Go for maintenance checks

Don’t wait for your indoor LED sign to cause any problems before having it checked by a technician. If your warranty covers maintenance checks and services, feel free to take advantage of your retailer’s after-sales care package. Doing so will help you make sure that your investment on a store sign is protected and lives up to your expectations.

And if you’re still using neon signs for your dinner, coffee shop or salon…

Digital Sign Upgrade Tip # 3 Switch to an indoor LED sign

This is the best thing that you can do for your sign advertising for 2013. AffordableLED offers a wide range of LED signs that are highly capable of reducing your energy costs while performing at their best for a very long time. Choose from our open signs, scrolling LED signs, LED boards and other digital signage products that will surely answer the needs of your business while keeping you on the budget.

Happy Holidays and Have A Great New Year!

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