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Advertising with LED Sign: How Big Should Your LED Display Be


Is size equal to performance? In some cases maybe yes, but for LED signs it’s an entirely different story. Determining the size of the electronic messenger you will use in your business is quite essential in the effectiveness of your advertising. Very small sign might go unnoticed but too big a LED sign can distract your customers.


Although a professional can easily give you an estimate on how big your LED display should be, it is also important to have a better understanding on the effects of size and visibility of your display. Realizing the need of your business and its advertising goal can help in your decision making. Before making a purchase, here are the things that you might consider:
  • ·         Type of Business
  • ·         Content or Message
  • ·         Volume of Traffic
  • ·         Flow or direction of Traffic
  • ·         Viewing Distance
  • ·         Sign Height or Elevation

Different kinds of businesses may have varying advertising needs and requirements. Restaurants, Spas, Real Estate, gadget or appliance stores need different kinds of LED sign because the content of their advertising may also vary. Stores that need visual presentation of their products may benefit from full color LED display but a monochrome LED sign can work as good for other business.

Aside from the nature of your business, the location of your establishment must also be given the right consideration. A shoe store in a high traffic area and a shoe store in low traffic area must use different signage strategy. To maximize the potential of your LED display, it is best to put it in a place where it can be seen by larger number of audience. If there is a little traffic in your area, you can use smaller but catchy LED Sign such as scrolling LED for practical reasons.

If your store is located along the highway and cars are usually crossing speedily, putting signs that can be viewed from a long distance is usually helpful. Having a large signage on highly elevated level will make your signage more noticeable to approaching cars and vehicles. You should also use bigger fonts for easier readability and message clarity.



LED signs clarity can be determined by the number of pixel ratio that is used in your sign. More pixel means crispier and clearer display thus making it fit for long distance viewing. If the display will be viewed in longer distance, you will not need as much as fine details in your ads. But if it can be seen by people in closer distance, you need to make your display clearer and more detailed.

Because LED signs are often catchy and easily noticeable, a small LED display that is put at the right spot can do wonders as much as bigger traditional ways of advertising. If you were able to decide on the size of your advertisement based on the above considerations, you can be assured that your signage program will be effective and efficient.

Lastly, the size of your LED display will depend on how much you are willing to invest on your advertisement. Remember that LED signs that are too big can be overwhelming for your customers, but a small unnoticeable sign can be just a waste of money. 

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