When you are in the middle of a city’s shopping district,
and you’re surrounded with a lot of big shopping store, what’s the first thing
you notice? Maybe it’s the wonderfully designed window display of a fashion
boutique, or the impressive façade of a shoe store, or the catchy LED sign hanging
on the restaurant window. All these things set an impression that will later
determine if you’re going to purchase something from that store or not.
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| image from worldofwaterinc.com |
The same principle goes if you are a business owner. Just
imagine yourself as a customer passing by in front of your store. Do you think
your store front makes the impressive first impression? Will you be engaged to
step inside and look at what the store has for you with just a first glance? If
you’re not quite satisfied with how your store looks like, there are number of
ways to improve it. Create a store front that that is visually appealing to
customers with these quick tips.
Use Inviting Colors
The color you use in your store front send out powerful
messages that can be easily recognized by your customers. Bright and happy
colors, especially in open signs, create a fun and inviting atmosphere for shoppers and makes shopping
more comfortable for them. However, dark color may look mysterious and
uninviting. Carefully decide on your color choice and how you want it to be
associated with your brand.
Choose good quality
lighting
Lights play a good deal in making your store look great. If
you want to feature new products or want to emphasize discounted items, a good
lighting can do the trick. This is a good way to attract customers and make
your store more inviting.
Invest in Quality
Store Sign
Make your store stand out with an attractive store sign just
by using high quality but affordable LED sign. The blinking lights will surely
catch everyone’s attention and will make your store more visible even from long
distance. This will also allow you to send out messages or announcements more
efficiently. It is also programmable so you can change your display anytime you
want.
Change Display
Frequently
If you haven’t checked on your display for quite a while,
now is the time to make the necessary steps to update and upgrade your display.
Set a schedule on when you must change your store display and plan ahead so you
can assure the effectiveness of your marketing.
Lastly, keep the area on the front of your store clean and
free of any disturbances such as garbage, unnecessary posters or parked
vehicles. As much as possible, keep your customers focused on your products and
keep them interested enough in your store front that they will be curious to
know what you got for them.
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