Having an effective advertising program for your business
doesn’t end in investing in quality LED display. We all know that an LED sign
will require a big chunk of your budget but that doesn’t mean that you should
no longer invest on the content creation of your electronic messenger. If you really
want to maximize the potential of this technology, creating an effective
content can make things a lot easier.
If you already have a significant experience in business
particularly in advertising, determining what you should and should not include
in your LED board is easy. But if you are using LED signs for the first time
and is pretty new when it comes to advertising, taking note of the guidelines
below can help you in creating a content that gets your message across and make
your business more memorable for your customers.
Content is King
This concept is usually attributed to articles and other written
form of advertising but if you will look at it, any display no matter how grand
or colorful it is, is only good as the content or simply the message that it is
trying to send.
Since LED display can only give you a limited space, keeping
it short and simple is always a good way to go. Put the significant information
first and don’t try to stuff all the things you want to say in a small space.
Coming up with a catchy and unique headline can also capture people’s attention
easily and can bring your business closer to your target market.
Bigger and Clearer Text
After you were able to come up with a fabulous content, the
next challenge is how you will send your message to your customers. Using quality
LED signs can give you the advantage because it captures people’s attention due
to its colorful display and its ability to switch content depending on the duration
of the ads. However, you should still make sure that the letters you use in
your display are clear, big, and in sans serif fonts.
There is no need for creative, fully decorated fonts if your
customer will be having a hard time reading your content. Remember that
people will only spare 10 to 30 seconds of their precious time to look up to
your display and remember your message. If your fonts are unclear they will not
easily get what you’re saying and won’t look at your advertisement again.
Contrasting Colors
The readability and clarity of your message can also depend
on the color combination of your LED sign. Black on white or black in yellow is
perfect when you want to make your display simple, white on green looks
refreshing to eyes and white on blue promotes loyalty and calmness. Aside from
the color combination, you can also experiment on varying the font size of the
different text in your LED sign.
Before jumping into the world of LED advertising, equipping yourself
with the basic advertising concept can help you in advertising your business. Follow
the simple notes above have a successful signage program in your store.
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