As people engage in more shopping activities during Holidays
than any other time of the time, it can definitely be a perfect time to launch
new product under your brand. By doing this, you can easily promote it to the
people who are coming in your store for their holiday shopping and establish it
as one of your major items in the long run.
Timing is Important
Revealing the latest addition to your product offering is
all about timing. Observe your customers and see when they are most likely to
visit your store and what time to they usually do their shopping. For most
business, they can get the most numbers of visitors during weekend and after
the payday. Make sure to capture the attention of your customers by hanging a
bright and colorful Open Sign right on your window display to attract more
people on your launch date!
Build Their Curiosity
Weeks before the launching date, you can drop clues or hints
about your latest products. Capture their interest by keeping your items
intriguing and by coming up with a unique way to have them waiting for that
special day. Set out save the date messages in your LED Sign and inform your
customers about any upcoming promos for the first ones who make a purchase.
Take it to the Internet
Do you own a fan page or personal pages in Facebook,
Twitter, Pinterest or Youtube? Create a simple promotional images or videos of
your products and ask your families and friends to share it to their friends
and acquaintances. Marketing in Social Media is almost free and easy to use so
you can definitely make it as a part of your promotional strategy when
launching new products.
Explore new market and establish more customers by coming up
with new and exciting products in your business. Little innovation, paired with
strong marketing strategy, can greatly affect your business. Make sure to make
use of you in store marketing tools such as you LED open sign and scrolling
sign to make your store more fun and interesting.
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