Get People Into Your Store

Image source: LA Times

Do you feel like you can still improve on the amount of traffic you have on your store? Do you think your open signs and displays are still not cutting it? Well, here are some suggestions on how to get more people to your store without having to spend too much.

Get customers involved.

There are so many ways of getting the people you want in your store be involved in making your business a hotbed of activity. You can sponsor contests of which they can redeem their prizes only at your store. Even more, you can hold contests where you can solicit ideas from them on how to improve your store, such as designing open signs or display designs that will grab their attention. That way, you not only get more people to your store, you also get suggestions on how they want your store to look like. Alas, they will also get to feel more at home in your store, because they (or one of them) had input on the store’s look.

Image source: Dear Plastic

Tie in your online efforts to your physical store.

You can always have activities on your social media channels like Twitter, Instagram, or Facebook, but in order to benefit your physical store, you can tie those online efforts and your physical business. For example, you can offer a discount code for your Twitter followers, but make sure that discount code can only be redeemed in your store for items. As mentioned earlier, you can also hold contests online, but make sure the winners would come to your store to claim their prizes. Chances are, they might spend more after seeing your new merchandise in actual view.

Make appearing in your store an event.

Especially if you find driving traffic to your store because it’s located in a place that not a lot of pedestrians go through, then you have to make going to your store something customers should be looking forward to. Make an event for every visitor that goes to your store, Every time they come to your store or check-in Foursquare and purchase something, you can issue them a stamp so they can get a discount or a free item. You can turn items in your inventory that is slow or not moving into prizes.