We're Still in Business!

Is your business suffering from a seemingly endless rut? Are your faithful customers the same, without any new faces? It’s 2014 already! It’s time to rally your business into the New Year with renewed vigor and better projections. So, shine your open sign, dust off your shelf, and have everyone notice your business this new year!

Advertise through email

Way before social media, the tried and tested way of reaching new and existing customers was through email. Advertising and marketing through email offers a more direct approach to customers. You can also reach a particular segment of your market and tailor fit your emails for them. There are several tools available to make the task easy. Don’t forget to make the subject line catch so that people will open the email and the content compelling and persuasive so they will read what you sent. Of course, it goes without saying that you should avoid spamming your mailing list.

Let social media work for you

Having an active social media presence is like having a virtual open sign turned on 24 hours a day. The top social media sites for businesses at present are Facebook, Twitter, Instagram, and Pinterest. Be sure to have your contact details prominently displayed on your profile so that people can easily reach you. Post interesting content several times a day. Identify posts that resonate well with your customers and find ways to make your content go viral. Engage your social media audience by well thought of responses to comments and direct messages. Note that negative comments and posts can easily go viral as well.

Introduce products people are going to get excited about

Staying in business entails being able to innovate since your customers’ needs and wants will evolve. While it is possible that some of your products or services won’t change, introducing new products will make your customers repeat customers and even entice new ones to your business establishment.

Image source: STEP

Keep your physical store attractive

It goes without saying that your physical establishment should be as inviting and conducive to business as your online presence. Make it attractive with eye catching displays. Clean premises are also part of being attractive to customers as well as convenience in terms of parking and access for differently-abled customers.

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