For any entrepreneur, keeping up-to-date with the latest technological advancements in advertising and marketing is an absolute must. However, following business trends should not be done blindly. It is important to exercise sound judgment when investing capital in tools that can either make or break a business. These days, small to medium enterprises are utilizing the fast growing trend of outdoor advertising—LED signs, and more specifically, open signs. An LED sign is a sound business investment that can rake in profits for any business if utilized properly. LED open signs are particularly tricky to set up right because they are a business’ front liner.
What factors should you consider when buying and installing LED open signs? Here are a few tips.
If your business is leaning more towards creativity,—coffee shops, specialty shops, salon, or bookstores—you should use a colorful open sign. Ditch the traditional red lettering and opt for bolder colors. One way to do this is to use purple for the lettering and orange for the background. The idea should be used to catch attention with your LED open sign.
Set your sign to burn in a steady setting. If it’s set to blink, people might think your open sign is broken or your business closed. You don’t want that because it defeats the purpose of your LED sign. As long as you have bright colors in place, you don’t need the blinking to grab attention. Even in outdoor advertising, less is more. Look at the example above. the flowers are blinking, but not the "OPEN" word.
Consider the distance between your LED sign and your potential customers. If you are targeting travelling customers in cars, then you should put your open sign up high on a post, but if not, it should be placed where it can be seen at eye level.
Digital can be expensive but at AffordableLED.com, it’s not. Affordable LED is an online supplier of affordable and high-quality LED open signs. Whatever your business may be, Affordable LED has a sign for you.
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| An LED Open Sign for a Pizza Place |
What factors should you consider when buying and installing LED open signs? Here are a few tips.
If your business is leaning more towards creativity,—coffee shops, specialty shops, salon, or bookstores—you should use a colorful open sign. Ditch the traditional red lettering and opt for bolder colors. One way to do this is to use purple for the lettering and orange for the background. The idea should be used to catch attention with your LED open sign.
 |
| An LED Open Sign for a Flower Shop |
Set your sign to burn in a steady setting. If it’s set to blink, people might think your open sign is broken or your business closed. You don’t want that because it defeats the purpose of your LED sign. As long as you have bright colors in place, you don’t need the blinking to grab attention. Even in outdoor advertising, less is more. Look at the example above. the flowers are blinking, but not the "OPEN" word.
Consider the distance between your LED sign and your potential customers. If you are targeting travelling customers in cars, then you should put your open sign up high on a post, but if not, it should be placed where it can be seen at eye level.
Digital can be expensive but at AffordableLED.com, it’s not. Affordable LED is an online supplier of affordable and high-quality LED open signs. Whatever your business may be, Affordable LED has a sign for you.
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