Do you have a long line
outside your store even before you switch on your open sign? Are those
customers clenching their teeth and fists in frustration and protest and not
with baited breaths in gleeful anticipation of getting your products? You may
be failing in providing excellent customer service.
Image source: Ensuite Media |
So, before you turn on your open
sign the next time, read on and know how to spend less time and effort in
placating your customers:
1.
Offer free
things.
People always respond to
anything that is free. Bonuses, gifts, and perks can definitely satisfy a
customer, decreasing the need of customers to talk with a firm’s agents for
hours. Not only that, of course, your reputation as a year-round Santa will
grow, and there would be a less need to bombard your customers with ads on your
LED sign. I mean, which business minds being renowned as generous to their
customers? The chances of not only appeasing customers, but getting more of
them, will absolutely increase.
2.
Proper scheduling
is important.
Firms should know how much
customer service should be placed when and in which avenues. When do customers
call the firm’s phone to ask for help? At what time do people prefer to chat?
How many customer service reps should be employed at a particular time? Having
so many people ready to interact with customers at a time when there are none
of the latter will only be a waste of time for the employees and money for you
as the person who will need to pay these underperforming employees.
3.
Network with
customers effectively.
Networking with customers can
be made more effective when the most efficient venues are employed. Twitter,
Facebook, and email can be used for customer service so that there will not be
a backlog on the usual venues. Take note that in your phone or actual
face-to-face interactions between your employees and clients, a good number of
them are just information gathering, the answers of which can be found on the
Internet or something that you can provide on your business’ own website or can
be answered through social channels. This makes customer interaction more
effective.
4.
Do not use
shortcuts when building customer networks.
Getting more people to like a
Facebook page, which can be used as a customer service channel, should be done
the proper way. Buying likers and fans will only bloat statistics, but will
eventually be found out. Moreover, it is highly likely your social media
accounts will be suspended when it is discovered your accounts have so many
fake followers. That would lessen the channels of communication between your
business ands your customers. Of course, that means only one thing: Infuriated
customers frustrated with the company and threatening not to support your
company.
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