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Spend Less Time on Appeasing Angry Customers

Do you have a long line outside your store even before you switch on your open sign? Are those customers clenching their teeth and fists in frustration and protest and not with baited breaths in gleeful anticipation of getting your products? You may be failing in providing excellent customer service.

Image source: Ensuite Media
So, before you turn on your open sign the next time, read on and know how to spend less time and effort in placating your customers:

1.      Offer free things.
People always respond to anything that is free. Bonuses, gifts, and perks can definitely satisfy a customer, decreasing the need of customers to talk with a firm’s agents for hours. Not only that, of course, your reputation as a year-round Santa will grow, and there would be a less need to bombard your customers with ads on your LED sign. I mean, which business minds being renowned as generous to their customers? The chances of not only appeasing customers, but getting more of them, will absolutely increase.

2.      Proper scheduling is important.
Firms should know how much customer service should be placed when and in which avenues. When do customers call the firm’s phone to ask for help? At what time do people prefer to chat? How many customer service reps should be employed at a particular time? Having so many people ready to interact with customers at a time when there are none of the latter will only be a waste of time for the employees and money for you as the person who will need to pay these underperforming employees.

3.      Network with customers effectively.
Networking with customers can be made more effective when the most efficient venues are employed. Twitter, Facebook, and email can be used for customer service so that there will not be a backlog on the usual venues. Take note that in your phone or actual face-to-face interactions between your employees and clients, a good number of them are just information gathering, the answers of which can be found on the Internet or something that you can provide on your business’ own website or can be answered through social channels. This makes customer interaction more effective.

4.      Do not use shortcuts when building customer networks.
Getting more people to like a Facebook page, which can be used as a customer service channel, should be done the proper way. Buying likers and fans will only bloat statistics, but will eventually be found out. Moreover, it is highly likely your social media accounts will be suspended when it is discovered your accounts have so many fake followers. That would lessen the channels of communication between your business ands your customers. Of course, that means only one thing: Infuriated customers frustrated with the company and threatening not to support your company.

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