Better Lives With Digital Signs

Digital signs are the face of advertising today.

Though neon signs have served many diners well back in the day, it is high time that we embrace the cutting-edge technology and savings that a scrolling LED sign offer us today.

Digital Signage Today, leading online resource for the digital signage and digital out-of-home industries, has published a very informative visual on the presence and significance of digital signs today.

Image source: www.smartdigitalsignage.ca

The digital billboards & signage industry is worth billions of dollars. At the time the infographic was published, the said emerging industry enjoyed a 23.2% increase in revenues globally. This amount easily translates to $ 1.41 billion. The United States is the largest global market for digital signs back in 2010. United Kingdom held the top spot in the European market for the same year. China was the fastest growing market globally in the same industry in 2010. Russia was the most promising European market at that time.

According to the infographic, 52% of Americans are exposed to place-based video screens every week. This increases to 70% of the American population when we talk about stats for every month. Those numbers are surely enough to get business owners like you or company CFOs to see the benefits of your investments in these new age digital signs.

Scrolling LED signs are not the only outdoor advertising tools that you can utilize. Here are other digital platforms that you can integrate with your advertising campaigns:

Digital Billboards

In-Store Displays

Pump-Top Digital Signage

Elevator Digital Signs

Lobby Signage

Storefront Signage

Mass Transit Signage on busses and subways

Point Of Sales (P.O.S.) Digital Signs

Shelf-Edge Digital Signs

Physician’s Network Signs

Digital Menu Boards

LED Video Scoreboards

Interactive Text-to-Screen Signage

Taxi Cab Digital Signage

The digital signage marketing of Marker’s Mark Distillery in 2010 was a great success. Since their main products are liquor, they strategically placed their advertising messages in office building lobbies during pre-happy hour. This resulted in a 29% increase in their brand awareness and an impressive 83% increase in the awareness of their advertisements.

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