In owning a successful shop, say a restaurant or a book store, the formula does not simply end in renting a place out, showcase all you merch, and switch on the good ol’ trusty open sign. The first thing you need to keep in mind is the interior. Make sure the aura shop is in line with the product or services you are selling (motif, theme, color palette, tone, etc.).
.jpg "Wecome Customers")
This goes as well with your lighting scheme. Think of it this way: you wouldn't want to buy a pair of prescription eyeglasses in a sketchy, poorly-lit optical clinic, right? Let your customers feel welcomed with a good lighting.
Here are some pointers on how to exude the perfect lighting for your store:
Store and Lighting is to Body and Soul
Lighting brings the life to your store by giving the right and ample illumination it needs to become more lively vibrant and inviting, literally and metaphorically. That’s why you need to study the right warmth, shade and tone of the light.
Hit the Spot
Now that you have the correct bulbs, the next step is to find the perfect spot. Here’s a hint: you also need to base the desired area of the light to your nature of business. (e.g. If you own a bookstore, it is better to install the lighting fixtures right at the middle of the store). Keep in mind that creating a lighting plan can be tricky, so it is a-must to cover all the bases and consider every possible location within the area.
Let Your Products Take the Spotlight
Meaning, get your customer’s attention by showcasing your merchandise in a well-lit manner. If you are selling shoes, place a small spotlight right above it. Ensure the perfect load and angle of the beam. If it’s too bright, the customer will get too overwhelmed by the light, thus directing the attention to the glare instead of the featured item. If it’s too dimmed, the product will be too bland to look at.
Fixed vs. Movable
Although their bulbs are interchangeable, fixed lights are stationary. It wouldn't hurt to add a separate set of movable lighting such as lamps, light stands and animated window signs to add more warmth to your shop. Another advantage of this is that you can always re-arrange and come up with various strategies to enhance your desired vibe even more.
Go For Energy Efficiency
Be cost-effective. But that doesn't mean you go for those cheap light bulbs. Granted they’re way less expensive, but will it last? Energy-efficient bulbs LED bulbs may go a bit pricier. However if it means low electricity consumption, higher lumen output and lasts longer, then it is safe to say that it is a good investment for your store.
Once you've done this, chances of your store will likely be more successful. Or more noticeable to say the least.
.jpg "Wecome Customers")
This goes as well with your lighting scheme. Think of it this way: you wouldn't want to buy a pair of prescription eyeglasses in a sketchy, poorly-lit optical clinic, right? Let your customers feel welcomed with a good lighting.
Here are some pointers on how to exude the perfect lighting for your store:
Store and Lighting is to Body and Soul
Lighting brings the life to your store by giving the right and ample illumination it needs to become more lively vibrant and inviting, literally and metaphorically. That’s why you need to study the right warmth, shade and tone of the light.
Hit the Spot
Now that you have the correct bulbs, the next step is to find the perfect spot. Here’s a hint: you also need to base the desired area of the light to your nature of business. (e.g. If you own a bookstore, it is better to install the lighting fixtures right at the middle of the store). Keep in mind that creating a lighting plan can be tricky, so it is a-must to cover all the bases and consider every possible location within the area.
Let Your Products Take the Spotlight
Meaning, get your customer’s attention by showcasing your merchandise in a well-lit manner. If you are selling shoes, place a small spotlight right above it. Ensure the perfect load and angle of the beam. If it’s too bright, the customer will get too overwhelmed by the light, thus directing the attention to the glare instead of the featured item. If it’s too dimmed, the product will be too bland to look at.
Fixed vs. Movable
Although their bulbs are interchangeable, fixed lights are stationary. It wouldn't hurt to add a separate set of movable lighting such as lamps, light stands and animated window signs to add more warmth to your shop. Another advantage of this is that you can always re-arrange and come up with various strategies to enhance your desired vibe even more.
Go For Energy Efficiency
Be cost-effective. But that doesn't mean you go for those cheap light bulbs. Granted they’re way less expensive, but will it last? Energy-efficient bulbs LED bulbs may go a bit pricier. However if it means low electricity consumption, higher lumen output and lasts longer, then it is safe to say that it is a good investment for your store.
Once you've done this, chances of your store will likely be more successful. Or more noticeable to say the least.
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