Logos are very important in promoting and introducing your business. In its most basic form, these icons, drawings, or symbols – no matter how complicated or simple the design is – will serve as the “face” of your brand, and eventually becomes its unique, stand-alone identity; An identity that will point the people to you and your company the moment they saw it.
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| Photo Courtesy: No duck face via 9gag |
Ergo, business owners needs to take time and analyze every detail if the logo complements, not only the products or services that they’re rendering, but also the nature of the business, as well as the people that they cater to. This is why business owners tend to change or redesign the logo, as the aesthetics are already becoming passé and doesn’t serve its purpose anymore; or much to the extent of no longer appealing to the target customers regardless of consistently flashing the brand to the most dynamic LED signage in New York.
Mind you, redesigning is a make-or-break thing, so it is better to study your logo and your brand first before making any drastic changes. To help you with this check out these points to determine if you are in dire need of a logo redesign.
It is a given that logos should be timeless. But even the most classic logo design needs a little tweaking. Don’t take this blog post the wrong way, as you don’t need to make an unnecessary redesign of your logo every once in a while. The bottom line here is if the design is timeless, you should still consider to make room for improvement to your logo for updates just to get by with the ever-changing times, culture and norms. Concrete examples of these are brands like Coke, Starbucks, Bacardi, MGM and even superhero logos like Superman and Batman to name a few.
Whether your business has exponentially grown, lost market shares, or has a name dispute with other companies, you’ll need a new logo. People often refer to this as “Re-branding”. Business owners need this to re-establish not only the brand, but also the entirety of the company itself as a result of a specific occurrence in the past (e.g. new partnership or owner, name dispute with other businesses, negative impressions in the brand, etc.) Notable examples include Apple re-branding and World Wrestling Entertainment-World Wide Fund for Nature initials dispute.
Unless you wanted to juxtapose your everything-minimalist furniture shop with an over-detailed, colorful sign emblazoning your brand name and logo on it, then you need a redesign. Logos are supposed to be a representation of your business. So perhaps it is fair and just (and significantly beneficial) for your logo to match with the brand in such ways that elegance, uniqueness, and the “image” of your business will not be compromised.
Logos are creative elements designed to accompany the mind of the consumer to your brand. That explains why it is important to come up with a one-of-a-kind logo. Sure, your customers will recognize your logo, but they will eventually forget your business name. As an entrepreneur, you must feel the need to add creative aspects to your logo in order for your brand to be recognized even more in a larger scale and in a longer period of time. Take for instance the logo of Federal Express, Amazon and Formula 1 Racing.
Mind you, redesigning is a make-or-break thing, so it is better to study your logo and your brand first before making any drastic changes. To help you with this check out these points to determine if you are in dire need of a logo redesign.
It is Outdated
It is a given that logos should be timeless. But even the most classic logo design needs a little tweaking. Don’t take this blog post the wrong way, as you don’t need to make an unnecessary redesign of your logo every once in a while. The bottom line here is if the design is timeless, you should still consider to make room for improvement to your logo for updates just to get by with the ever-changing times, culture and norms. Concrete examples of these are brands like Coke, Starbucks, Bacardi, MGM and even superhero logos like Superman and Batman to name a few.
You Had a Business-Related Acquisitions, Merge, Name Disputes, etc.
Whether your business has exponentially grown, lost market shares, or has a name dispute with other companies, you’ll need a new logo. People often refer to this as “Re-branding”. Business owners need this to re-establish not only the brand, but also the entirety of the company itself as a result of a specific occurrence in the past (e.g. new partnership or owner, name dispute with other businesses, negative impressions in the brand, etc.) Notable examples include Apple re-branding and World Wrestling Entertainment-World Wide Fund for Nature initials dispute.
If It Doesn’t Work Anymore, Change It
Unless you wanted to juxtapose your everything-minimalist furniture shop with an over-detailed, colorful sign emblazoning your brand name and logo on it, then you need a redesign. Logos are supposed to be a representation of your business. So perhaps it is fair and just (and significantly beneficial) for your logo to match with the brand in such ways that elegance, uniqueness, and the “image” of your business will not be compromised.
When You Feel the Need for Creative Change
Logos are creative elements designed to accompany the mind of the consumer to your brand. That explains why it is important to come up with a one-of-a-kind logo. Sure, your customers will recognize your logo, but they will eventually forget your business name. As an entrepreneur, you must feel the need to add creative aspects to your logo in order for your brand to be recognized even more in a larger scale and in a longer period of time. Take for instance the logo of Federal Express, Amazon and Formula 1 Racing.
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