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Positioning Your Open Sign The Right Way

Sure, your signage adds radiance and vibrant aura to your store, but placing it inside the bathroom just won’t do you and your shop any good.

Open SignWhen it comes to showcasing your LED open sign, positioning is everything. Knowing a strategic area to install your open sign matters, as it serves mainly as your usher, encouraging customers to visit your store. After all, that’s the reason why these things are here, right?

Think of it as an art piece on display. Flaunt your signage where customers could see it easily.

Open Sign by the Door Welcomes the Customers Warmly

Everyone should know this is pretty much basic. However, not all store owners know that open signs, particularly eye-catching LED signs, have an impact on potential customers. Most shoppers tend to pass through or walk-by instead when they see a store that doesn't have any signage, for the simple reason that they assume it’s not very welcoming, or closed to say the least. Make sure that your signage is clearly visible. Place it on your glass door to attract and engage customers in entering your shop.

You've Got to Mount It

If your store’s door or window is not glass, then the best way to showcase your LED signage is to mount it overhead by your store’s entrance wall. Bars and restaurants usually use this method of installing their signage. This can be tricky because you still have to consider the wirings and the security of the signage. To resolve this, just place a reinforced casing to protect the signage from damages. It may cost you a bit more; however it could drive more customers to your store.

Take It from the Inside

Installing an open sign can be installed inside your store as well, provided that the sign is still clearly visible to everyone. Ideally most store owners place their open sign on a certain spot that is parallel or opposite side of the store’s entrance.

No Blockers Allowed

Once installed or displayed, make sure that your open sign will not be blocked by anything such as a tree branch, traffic signs, billboards, outdoor ornaments, and street lights.

With the Lights Out

Never set up your LED open signs to an over-lit spot. This basically defeats the purpose of the LED sign’s flashy lights. Just go for spot where the brightness and tone of natural or ambient lighting is just right.

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