Most reliable LED open signs promise longevity, durability and robustness, not to mention perennial brilliance. True enough, LED signage manufacturers and sellers see to it that all of these requirements are tested to ensure total customer satisfaction. Although at times, these illuminating and colorful signage don’t live up to its promise merely because of factory defects, misuse, or for some strange occurrence, dies out with no particular reason. It’s not everyone’s fault, though.
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| What a “brilliant” idea for a sign! Photo courtesy: memeguy.com |
Worry no more, as these things happen every once in a while. So instead of feeling bummed about losing the glaring glitz of your shop’s welcome open sign, or your restaurant’s glowing LED board menu, why not come up with quirky ideas for temporary signs to inform everyone your store is still “business as usual”.
Given the initial (and usual) troubleshooting steps, as well as warranty claims, here are some other tips to do when your LED signage conks out:
Throw back the traditional signage – This can never go wrong, especially for fine-dining restaurants, office firms, even bars and shops. Despite the immense popularity of LED signage, having a traditional open sign keeps the presentable, formal and straightforward character of an establishment. Just keep this open sign handy in your shop, along with 1 or 2 suction hooks, in case by any unfortunate circumstances your trusty LED sign bails out on you.
Go “Artsy” Over Your Business Sign – If you are planning to create a makeshift sign as your back-up plan, then we strongly recommend putting some effort into it. Add colors or caricatures to compensate your LED sign’s colorful vibe. You can use colored chalks, colored markers or any other eye-catching trinkets for this, but be sure not to over-do it so that customers won’t feel alienated or irritated because of your over-cluttered open sign. If you own a restaurant, go for a typography-driven approach; for comic book shops, it is advisable to do some superhero-inspired caricatures and fonts. Doing this can also extend your marketing reach by including promos available in your store.
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| Photo courtesy: Martha Stewart official website |
Might As Well Say It with WIT: You’ve done a wonderful job doing your temporary welcome and open signs. But if you still feel the urge to outsmart competitors (with far more colorful and still working LED signage), blast funny, witty quotes to your “work of art” signage. Customers tend to feel entertained when they see witty welcome remarks or clever quotes outside store doors. Hence, they feel intrigued and compelled to buy stuff, or to say the least, check out what’s inside the shop, figuring out if there’s more to offer. Here’s one!
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| Enough said. (Photo courtesy: Holy Taco) |
Signages are very important to all business, be it shops, stores, restaurants or offices. It is what informs the customer if your products or services are available. That’s why you need to ensure the efficiency and the condition of your open signs. And if any case it got damaged or dies out on you, cheer up! It’s not the end of your business. You can always replace it or if not, bring it to your trusty electrician to do some damage control. In the meantime, come up with other ways and workarounds to keep your business up and running. It wouldn’t hurt if you dash a little fun to your ventures, right?
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