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A Few More Things You Need To Introduce Your Newly-Opened Restaurant Business

You’ve secured all the permits and licenses; negotiations with your suppliers are all done; A set of menu is well-thought; manpower is ready; your shop is situated right in the heart of the city; Looks like everything is all set for your restaurant grand opening… Except for a few things: An effective way to introduce your restaurant to the public!

Halt! Before thinking about cutting off the ribbon to officially inaugurate your food joint, here are a few more must-haves you need to consider in owning a restaurant:

A Catchy Name and a Logo



Giving a restaurant name is easy. But deciding a “great” restaurant name is crucial. “Why?” you may ask. Because that particular name will forever be associated with your restaurant and the type of food that you’ll be serving. Your restaurant’s name will be the identifier that will eventually be imprinted on your customers’ memory, along with their dining experience from your joint. Go for a simple yet catchy name. Be creative but don’t be tacky. You may also consider using wordplays and inside jokes but not to the extent that it will alienate customers.

Signages to Welcome Your Customers


Of course, signage is a must-have to every restaurant, as it serves as virtual usher for potential customers that pretty much says: “We’re open for business!” These signages, particularly open signs, downright inform and encourage customers to enter the shop as they’re very much welcome to come in and dine. Business hours sign is also a good way to tell the public your resto’s serving hours. Nowadays, the use of dynamic LED signages in most food & beverage industries is highly-recommended, as it draws more attention than that of a regular open signs.

A Dazzling Menu to Showcase your Latest Offerings


A good menu for the day is what will drive customers to visit your shop even more. Apart from the traditional menu that your waiters are proactively handing over to customers, it is always a good thing to post your specials and all-time favorites to a menu board. Not only customer will be enticed to order the mouth-watering dish that you’ll be serving for the day, having a menu board exudes a colorful vibe to your restaurant, bringing a warm, vibrant accent to your restaurant that makes your place more appealing.

Advertisements and Promos to Boost Sales and Customer Turnover


Using special promotions and advertising will greatly benefit your restaurant in attracting more customers to dine in your place. This is one way of telling the whole town that your restaurant is up and ready for service. Along with various traditional advertising schemes such as flyers, t-shirts and posters, you can also come up with different promotional antics like free dinner, gift cards, vouchers, discounts, combo meals, holiday specials and even tie-ups with other establishments to promote your food hub. Furthermore, go virtual by creating fan pages on various social networking sites such as Facebook and Twitter to market your restaurant.

Along with these must-haves, it wouldn’t hurt to test the waters by going on a soft opening firsthand to gather some feedbacks as to how good your food business is doing. With this, you can make adjustments and further improvement in terms of service, theme and life hacks on running a resto business.

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